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Books

The China Casebook
Reference No. 090401B
Author(s) Wilfried R. Vanhonacker
Publisher McGraw-Hill Education (Asia)
Publication Year 2004
ISBN-10 0071237623
Publication Type Casebook
 

The China Casebook contains 20 case studies which span various industries, from services to fast-moving consumer goods. Some of the companies are local Chinese enterprises while others are foreign investment enterprises. Collectively, the issues raised in the cases cover most of the strategic and operational ones companies that operate in China run into. As not all cases are success stories, the comprehensive set highlights the dos and don’ts of operating in China. Besides being an excellent basis for course development, the casebook also provides stimulating reading for all interested in and actually doing business in China.

 

The Asian Marketing Casebook
Reference No. 099901B
Author(s) Noel Capon and Wilfried R. Vanhonacker
Publisher Prentice Hall
Publication Year 1999
ISBN-10 0137955502
Publication Type Casebook
 

This compilation of 60 case studies, covering 16 Asian countries and the Middle East, demonstrates the diversity of marketing problems faced by both domestic Asian and foreign corporations operating in Asia. The Asian countries are Bangladesh, China, Hong Kong, India, Indonesia, Japan, Kazakstan, Malaysia, Pakistan, the Phillipines, Singapore, South Korea, Sri Lanka, Taiwan, Thailand, and Vietnam. The cases cover a broad span of marketing issues, including industrial and consumer marketing, products, services, marketing strategy development, distribution, promotion, pricing, and intra-country and inter-country problems. An overview of each country provides useful background for the cases. The extensive range and breadth of cases makes this book a must-have for any instructor of International Marketing focusing on Asia.

 

 
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