People

Director Roger King rking@ust.hk

Roger King is Adjunct Professor of Finance; Founding and current Director of both the Center for Business Case Studies and the Center for Asian Family Business and Entrepreneurship Studies at HKUST. He teaches entrepreneurship and family business at the EMBA, MBA and non-degree executive program at the Hong Kong University of Science and Technology. He is also a frequent guest speaker on entrepreneurship, family business and corporate governance.

Currently, Roger King is a Supervisory Board member of TNT Express NV, listed on Amsterdam Exchange; Non-Executive Director of Overseas Orient International Limited and Independent Non-Executive Director of Sincere Watch (Hong Kong) Limited, both listed on the Hong Kong Stock Exchange (SEHK); and Honorary Consul for the Republic of Latvia in HKSAR. He is the 2011 recipient of the Honorary Fellow from HKUST.

Roger King was Chairman and founder of ODS System-Pro Computers Limited; Chairman of Euro-Asia Shipyard Limited; Chairman of Pacific Coffee Limited; Chief Operating Officer of Orient Overseas (Holdings) Limited and President and Chief Executive Officer of Sa Sa International Holdings Limited, both listed on SEHK; Independent Non-Executive Director of Arrow Electronics Corporation, listed on the New York Stock Exchange; and an Executive Member of the Zhejiang Province People’s Political Consultative Conference.

Roger King is a graduate of the University of Michigan, BSEE; New York University, MSEE; Harvard Business School, AMP; and HKUST, PhD (Finance).

Associate Director Winnie Qian Peng pengq@ust.hk

Winnie Qian PENG is Adjunct Assistant Professor in Finance, is Associate Director of the Center for Business Case Studies and Associate Director of Center for Asian Family Business and Entrepreneurship Studies at the Hong Kong University of Science and Technology.

Winnie Peng received her Bachelor's degree in Accounting, Tsinghua University, and PhD degree in Finance at the Hong Kong University of Science and Technology. She is also a graduate of Harvard Business School Executive Education program "Private Equity and Venture Capital". Her teaching and research interests are corporate finance, corporate governance, private equity and venture capital, family businesses and entrepreneurship.

Center Manager Jeroen van den Berg jeroen@ust.hk

Jeroen van den Berg is the Center Manager of the Center for Business Case Studies. Before moving to Hong Kong, Jeroen was a manager at a medical publishing and conference management firm in the Netherlands. He also worked in accounting and wealth management. In Hong Kong, he ran his own business before joining the University of Hong Kong as a case writer in 2005. He was promoted to Center Manager of the HKU’s Asia Case Research Centre in 2007. In September 2011 he joined The Hong Kong University of Science and Technology

Jeroen has written numerous cases in strategy, finance and law. As Case Center Manager, he led the development of over 180 case studies from inception to publication. For the development of case studies, he has collaborated closely with Asia's business community as well as over 50 academics across the globe. He regularly teaches case writing workshops and has recently written a book for the Chinese market titled: "Dealing with case studies: A practical guide to understanding, preparing, writing and presenting business case studies", Fudan University Press (2011)

Jeroen has a BSc and MSc degree in Business Economics from The University of Amsterdam and a LLM in Corporate and Financial Law from The University of Hong Kong