The Bachelor of Business Administration (BBA) Program The BBA program focuses on problems closely related to a company's external economic environment and internal operation, and on economic reasoning which can contribute to sound business decision making. The curriculum of the BBA program has a multi-disciplinary perspective, giving students opportunities to study many business courses and the flexibility to choose courses in science, engineering, social science, and humanities. It also encourages students to improve their language proficiency and business communication skills. Nature of the BBA Program Structure In the first year of their study, students in the School take a total of eight foundation courses covering all major areas of business and management. They include accounting, economics, finance, information systems, operations management, management of organizations and marketing.  Students select their major field of study in economics prior to their second year of study. In their second and third years, they take required and elective courses in economics, as well as other required and elective courses offered by the the Language Center, the Schools of Science, Engineering and Humanities and Social Sciences. Second Major and Minor Programs The program structure makes it possible for a student to have double majors. Therefore, depends on their interests, some students may graduate with double program designations (ie., BBA in Economics and Professional Accounting or Finance or Information Systems or Operations Management or Management of Organizations or Marketing). Besides taking a second major, students can also minor in one of the following, Humanity, Social Science, Mathematics, Physics and Biochemistry is also an option commencing 2006.   Elective Courses offer in the year 2009/2010 Behavioural, Experimental and Biological Economics Economic Development and Growth Economics of Human Behaviour Game Theory and Application Globalization Hong Kong's Economy International Trade and Finance International Trade and Finance Labour Economics and Human Resources Law and Economics Money and Banking Money and Banking Topics in Industrial Organization   Program Intended Learning Outcomes   1.   Graduates will be critical and creative thinkers who make effective decisions supported by analytical and quantitative techniques.   1.1  Analyze the core issues and weigh the significance of key assumptions used in business decision-making scenarios.   1.2 Solve business problems using appropriate quantitative and analytical techniques.   1.3 Approach business problems from alternative perspectives and consider unconventional concepts and solutions.   1.4 Defend reasoned solutions to business problems. 2.   Graduates will be effective communicators in oral and written English and Chinese for general business applications.   Communicate effectively in oral and Written English. 3.   Graduates will have broad understanding of the core business functions and integrate these functions to solve business problems.   Understand the core business functions and integrate these functions to solve business problems. 4.   Graduates will have in-depth grasp of their area of business concentration or major.   4.1 Have a general knowledge of economics and can use it to explain economic phenomena   4.2 Analyze qualitatively and quantitatively basic economic problems,   4.3 Apply economic knowledge to practical situations and make sound economic decisions,   4.4 Conduct basic economic analysis and research of the economy and society. 5. Graduates will be effective team members and leaders.   Work with others effectively and responsibly. 6. Graduates will be effective in multi-cultural and international settings.   Demonstrate a global outlook and an understanding of cultural diversity, as evidenced by an understanding of globalization, the dimensions along which cultures vary and the implications of both for business. 7.   Graduates will be effective users of information technology in business applications.   7.1 Demonstrate proficiency in using IT applications in business and management.   7.2 Locate, gather, and organize information using appropriate information technology and systems.   7.3 Use econometric or statistical software to deal with databases and conduct empirical analysis. 8. Graduates will understand their professional and ethical responsibility.   Understand professional and ethical responsibility 9.   Graduates will be life-long learners who have an inquiring mind characterized by a love for learning, curiosity, a critical spirit and self-monitoring of their own   learning.   Act as a lifelong user of economic analysis.                  [BSc program]                      [Department of Economics]