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The Bachelor of Business Administration (BBA) Program (4 years program)

The BBA program focuses on problems closely related to a company's external economic environment and internal operation, and on economic reasoning which can contribute to sound business decision making.

The curriculum of the BBA program has a multi-disciplinary perspective, giving students opportunities to study many business courses and the flexibility to choose courses in science, engineering, social science, and humanities. It also encourages students to improve their language proficiency and business communication skills.


Nature of the BBA Program Structure

In the first and second year of their study, students in the School thirteen credit bearing foundation courses covering all major areas of business and management, mathematics and  language course, and University common core courses. Major business areas include accounting, economics, finance, information systems, operations management, management of organizations and marketing. 

Students select their major field of study in economics prior to their third year of study. In their third  and fourth years of study, they take required and elective courses in economics, Language Center and university common core or second major courses.


Second Major and Minor Programs

The program structure makes it possible for a student to have second major. Students can  graduate with second program (eg., BBA in Economics and Professional Accounting or Finance or Information Systems or Operations Management or Management of Organizations or Marketing). Students can take minor program among  the following,

  • Environmental Science, Biotechnology, Biological Science, Chemistry, Actuarial Mathematics, Mathematics, Physics

  • Bioengineering* 

  • Environmental Sustainability and Management, Information Technology, Engineering Management and Law , Technology Management, Aeronautical Engineering

  • Entrepreneurship,

  • China Studies, Liberal Studies, Humanities, Social Science
     

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Elective Courses offer in the year 2013/2014

China's Economic Development and Reform
Econometrics for Cross Section and Panel Data
Economic Development and Growth
Globalization
Hong Kong's Economy
Industrial Organization and Competitive Strategy
International Macroeconomics and Finance
International Trade and Investment
Money and Banking
Time Series Econometrics and Business Forecasting
Topics in Economic Growth
 

 



Program Intended Learning Outcomes
 

1.
 
Graduates will be critical and creative thinkers who make effective decisions supported by analytical and quantitative techniques.
  1.1  Analyze the core issues and weigh the significance of key assumptions used in business decision-making scenarios.
  1.2 Solve business problems using appropriate quantitative and analytical techniques.
  1.3 Approach business problems from alternative perspectives and consider unconventional concepts and solutions.
  1.4 Defend reasoned solutions to business problems.
2.
 
Graduates will be effective communicators in oral and written English and Chinese for general business applications.
  Communicate effectively in oral and Written English.
3.
 
Graduates will have broad understanding of the core business functions and integrate these functions to solve business problems.
  Understand the core business functions and integrate these functions to solve business problems.
4.
 
Graduates will have in-depth grasp of their area of business concentration or major.
  4.1 Have a general knowledge of economics and can use it to explain economic phenomena
  4.2 Analyze qualitatively and quantitatively basic economic problems,
  4.3 Apply economic knowledge to practical situations and make sound economic decisions,
  4.4 Conduct basic economic analysis and research of the economy and society.
5. Graduates will be effective team members and leaders.
  Work with others effectively and responsibly.
6. Graduates will be effective in multi-cultural and international settings.

 

Demonstrate a global outlook and an understanding of cultural diversity, as evidenced by an understanding of globalization, the dimensions along which cultures vary and the implications of both for business.
7.
 
Graduates will be effective users of information technology in business applications.
  7.1 Demonstrate proficiency in using IT applications in business and management.
  7.2 Locate, gather, and organize information using appropriate information technology and systems.
  7.3 Use econometric or statistical software to deal with databases and conduct empirical analysis.
8. Graduates will understand their professional and ethical responsibility.
  Understand professional and ethical responsibility
9.
 
Graduates will be life-long learners who have an inquiring mind characterized by
a love for learning, curiosity, a critical spirit and self-monitoring of their own   learning.
  Act as a lifelong user of economic analysis.
   

 

 

         [BSc program]                      [Department of Economics]