Jointly-run by HKUST, the University of Southern California (USC) and Bocconi University in Italy, the World Bachelor in Business Program (WBB) is an innovative undergraduate program that allows students to live and study on three continents and earn degrees from three universities. Two of the first cohort graduates, Sophia Lim and Joseph Samucha, told the press about their enriching and eye-opening learning experience in three different universities, and the internship and employment opportunities opened up for them on three continents. WBB Program Director Professor Stephen Nason talked about the program unique features, the global network that students can build from three universities.