Here you can find a short digest containing the key findings, insights, and takeaways from our top-quality research papers published in some of the best journals in the professional community. Feel free to reach out to our faculty members in case you are interested in these thought-provoking research!

Out of Stock?
FENG, Youyi | XU, Jianjun | ZHENG, Shaohui

Downward substitution is common in many industries and occurs in supply chain management when a firm used a higher value item to satisfy the demand of a lower value item that is out of stock. This type of substitution is driven by ...

Ask the Audience

Traditionally, firms had to rely mainly on their employees to solve any problems. However, with the increased popularity of crowd-based ideation contests, in which “seekers” engage “solvers” to come up with ...

Seeking Advice
VENKATESH, Viswanath | SYKES, Tracy A. | ZHANG, Xiaojun

Sadly, underprivileged groups in less developed countries (LDCs) lack access to proper medical care and accurate medical information, resulting in high rates of mortality. As part of the United Nations (UN) Sustainable Development ...

Why and When Do Crowdfunding Backers Invest?
LI, Gen | WANG, Jing

Crowdfunding—collecting small donations from a large number of investors—is an increasingly popular way of raising capital, particularly for creative projects. With the rise of crowdfunding platforms such as Kickstarte ...

Meeting Needs through Social Media
KARAHANNA, Elena | XU, Sean Xin | XU, Yan | ZHANG, Nan Andy

Twitter has almost 200 million users. Facebook’s customer base is even bigger, approaching 3 billion. Yet despite the staggering popularity of social media applications, it remains unclear exactly why and how people use this ...

Preventing Security Breaches by Sharing Liability
HUI, Kai Lung | KE, Ping Fan | YAO, Yuxi | YUE, Wei T.

A few years ago, a data breach compromised the information of more than 100 million Target customers and cost the company US$148 million. Target had outsourced its security to a managed security service (MSS) provider called FireE ...

Enhancing Portfolio Performance in the 21st Century
AO, Mengmeng | LI, Yingying | ZHENG, Xinghua

Mean-variance analysis is a tool used to make investment decisions by weighing risk (or variance) against expected returns. It helps investors determine how much risk they are willing to accept in exchange for bigger (or smaller) ...

The Power of Surprise as a Marketing Tool
CHATTOPADHYAY, Amitava | KIM, Christine | WADHWA, Monica | WANG, Wenbo

Before any new product is launched, it must be tested. As customer reviews flow in, companies may find that they receive more than they bargained for. Customers may use a product in ways never anticipated by the brand, discovering ...

Making it Easy to Morally Object
WELLMAN, Ned | MAYER, David M. | ONG, Madeline | DERUE, D. Scott

Unethical practices in the workplace, such as employee fraud, abusive supervision and sexual harassment, cost the global economy trillions of dollars each year. To prevent ethical misconduct from spreading insidiously within organ ...

Working Together for the Greater Good
ONG, Madeline | MAYER, David M. | TOST, Leigh P. | WELLMAN, Ned

Corporate social responsibility (CSR) is a very important part of any business’s activities. Showing an interest in wider social issues and investing in doing good are surefire ways for a company to strengthen its brand and ...