20.06.2020

How to Win Friends and Influence People

Marketers and other agents use a variety of tactics to influence us. One commonly-used persuasion tactic is flattery. But does flattery really work, or do we see right through it? Professor Jaideep Sengupta draws on his extensive research on persuasion techniques to present insights into this topic. He highlights the unexpected long-term effects of flattery, and the resultant implications for marketers and managers.

SENGUPTA, Jaideep

Synergis – Geoffrey YEH Professor of Business, Chair Professor
Marketing