03.01.2018

Behavioral Finance

Standard models of financial markets assume people behave rationally. Behavioral finance builds on this foundation by taking insights from cognitive psychology to explain puzzling observations in asset prices that cannot be explained by reason. To illustrate, Prof. Utpal BHATTACHARYA will give three examples from his research on behavioral finance: superstitious traders in Taiwan, haunted houses in Hong Kong, and left-digit fixated traders in the United States.

BHATTACHARYA, Utpal

Chair Professor, Executive Editor, Financial Management
Finance