social network

Seeking Advice
VENKATESH, Viswanath | SYKES, Tracy A. | ZHANG, Xiaojun

Sadly, underprivileged groups in less developed countries (LDCs) lack access to proper medical care and accurate medical information, resulting in high rates of mortality. As part of the United Nations (UN) Sustainable Development ...

Meeting Needs through Social Media
KARAHANNA, Elena | XU, Sean Xin | XU, Yan | ZHANG, Nan Andy

Twitter has almost 200 million users. Facebook’s customer base is even bigger, approaching 3 billion. Yet despite the staggering popularity of social media applications, it remains unclear exactly why and how people use this ...

Optimal Pricing and Sequential Consumption
ZHOU, Junjie | CHEN, Ying-Ju

Social interactions play a crucial role in the markets of social goods. This paper examines the optimal selling scheme when products show such social good feature. This paper examines a monopoly firm model adopting sequential lau ...

From Mindsets to Cultural Competence

With increase in global connectivity, the ability to navigate diverse workforce is seen as an important asset. Cultural competence refers to the ability to adapt and function efficiently in a diverse setting. In this presentation, ...

Role of Social Relationships in VC Syndication and Fundraising

In this presentation, Prof Pavel Zhelyazkov will provide an overview of his research on how social networks shape venture capital (VC) firms’ syndication activities as well as access to deals and capital. In particular, he w ...

The Science behind the Art of Viral Marketing

Viral marketing on social media can help companies increase the exposure of their brands or products. However, for every successful viral marketing campaign, there are many others that failed to reach a large audience as hoped. In ...

An Economic Analysis of Peer-Disclosure in Online Social Communities

A novel facet of privacy concern has emerged due to peer disclosure of sensitive personal information in online social communities. When online users post about their “friends” or even “non-friends”, their ...

"Guanxi" and Networks: Understanding the Role of Networks While Doing Business in China

Guanxi is one of the most prevalent vocabularies used in China’s business environment. In her talk, Professor Bilian Sullivan will share her insights on the following aspects: 1) How can we understand Guanxi from a general n ...