new products

To Free or Not to Free?
SHI, Zijun | ZHANG, Kaifu | SRINIVASAN, Kannan

‘Freemium’, a pricing strategy whereby a firm offers a basic product or service at no cost to the user, has attracted considerable attention in recent years. Having led to the rapid rise of companies such as Skype and ...

Harbingers of Product Failure (and Success)

Managing new products is important for many firms. One challenging problem is how to predict the success of a new product, especially in their early life cycle. Using large-scale retailer data, we find the novel prediction that th ...

Do Retail Investors Acquire Information from TV?

Amid the turbulence in stock markets, retail investors continue to look for investment ideas. With thousands of publicly-traded stocks available, many retail investors often resort to their recent personal experiences when de ...

Technology Innovation, Entrepreneurship, and Intellectual Property: Measuring Innovation by New Products

We introduce a new measure of innovation based on important product launches by public firms in the US. Our measure is based on stock-market reactions to media articles – classified by a convolutional neural network approach ...

The Impact of Product Reviews on Consumers and Firms
KAPUSCINSKI, Roman | DEBO, Laurens | YU, Man

Before deciding to purchase a product, a consumer can access information via consumer reviews by customers who have already purchased the product. Consumer reviews are a form of customer feedback, but this information can also ben ...

Design Evaluation

Product design is becoming an important determinant of the market evaluation. In his research, Prof Yonghoon Lee unpacks how the market evaluates new product designs, using stock market reaction to the release of new design patent ...