data analytics

The Perfect Match: Personalised Shopping Recommendations for Mobile Devices
LEE, Dongwon | GOPAL, Anandasivam | PARK, Sung-Hyuk

Few people leave home without their smartphones or other mobile devices, which now dominate almost every aspect of our personal lives—including shopping. We already know that purchase behavior differs between mobile- and PC- ...

Cash Back
HA, Albert | SHANG, Weixin | WANG, Yunjie

Rebate, or money that is returned to the consumer after they have paid for goods or services, is a popular form of sales promotion, with studies showing that 50% of retailers and 48% of manufacturers use rebates as part of their c ...

Ask the Audience

Traditionally, firms had to rely mainly on their employees to solve any problems. However, with the increased popularity of crowd-based ideation contests, in which “seekers” engage “solvers” to come up with ...

High Volume Recruitment: Success through Analytics

Many organizations recruit a large number of people in a short amount of time, a practice known as high volume recruitment. Organizations hire in volume for various reasons. For example, they are growing exponentially, they are op ...

Giving Online Consumers What they Want
LIU, Jia | TOUBIA, Olivier

With the rise of search engines such as Google, it is becoming increasingly important to determine how consumers use these tools to find products, services, or information. Companies that understand their customers’ search b ...

The Perils of too much Information: An Agricultural Framework
CHEN, Ying-Ju | HE, Qiao-Chu | SHEN, Zuo-Jun Max

Agriculture—the science of cultivating soil, growing crops, and raising livestock—is the primary economic sector of many developing economies throughout the world. Within this context, farmer producer organisations (FP ...

Innovation and Development via Overseas Exports
XIE, Zhenzhen | LI, J. T.

Exporting plays a significant role in the development of a firm, as can provide an opportunity to access knowledge from other sources, which can facilitate organizational learning. As such, governments in emerging markets (EMs) en ...