lunch presentation

Antecedents and Consequences of Counterfeit Consumption

Counterfeit consumption is on the rise. It is important to understand why consumers buy counterfeits and the consequences of using counterfeit. In her talk, Prof Jiewen Hong examines consumers’ experience of using counterfei ...

Design Evaluation

Product design is becoming an important determinant of the market evaluation. In his research, Prof Yonghoon Lee unpacks how the market evaluates new product designs, using stock market reaction to the release of new design patent ...

Compromising Welfare

The US Constitution includes many checks and balances that necessitate the ruling party to compromise with the opposition. The study by Prof Deniz OKAT looks into the nominations to the judiciary and found that confirmation in the ...

Satellites, Governments and Macro-Finance Markets

Financial markets look to governments to learn about aggregate, “macro”-economic outcomes, because governments have unique power in putting together data. Prof Abhiroop MUKHERJEE studies if alternative data will make a ...

The Science behind the Art of Viral Marketing

Viral marketing on social media can help companies increase the exposure of their brands or products. However, for every successful viral marketing campaign, there are many others that failed to reach a large audience as hoped. In ...

When Discounts Hurts Sales: The Case of Daily-Deal Markets

Online daily-deal platforms, such as Groupon and LivingSocial, have become a prominent price promotion venue. As two-sided markets, daily-deal platforms allow merchants to attract new consumers via discounts and consumers to explo ...

Hiring Preferences in Online Labor Markets: Evidence of a Female Hiring Bias

Online labor marketplaces facilitate the efficient matching of employers and workers across geographical boundaries. This online phenomenon holds important social and economic implications. In this talk, Prof Jing WANG will explor ...

Does Personal Branding on Social Media Boost Career? - Evidence from the Market for Executives

The emerging phenomenon of personal branding on social media has important implications for job seekers, employers and social media platforms. In this talk, Prof Yanzhen CHEN will explore how online personal branding affects execu ...

Let One Hundred Flowers Blossom: Employee Creativity in Organizations

Creativity is the foundation of organization innovation that enables firms to compete in the dynamic and competitive marketplace. In this talk, Prof Yaping GONG will present research-based findings on what promote or inhibit emplo ...

CEO-Board Collaboration: Insights from Entrepreneurial Firms in Silicon Valley

Entrepreneurs need creative products, but a key challenge they face in their growth is managing the key internal stakeholders, in particular the board of directors. Prof Sam Garg tracked several Silicon Valley ventures with rare a ...