social media

From Data to Actionable Insights: Harnessing the Power of Business and Social Analytics
HUI, Kai Lung | HUANG, Allen | LIM, Hyungsoo

HKUST’s Center for Business and Social Analytics (CBSA) generates quality insights from massive amounts of social data. Chair Professor HUI Kai-Lung, CBSA Director; Associate Professor Allen HUANG, CBSA Associate Director; ...

Unintended Harm: The Consequences of Sharing Online
HUI, Kai Lung | CAO, Zike | XU, Hong

Social media platforms enable millions of people worldwide to share stories, images, and other content. However, sharing the private information of others (peers) may have unintended and far-reaching consequences, both positive an ...

The Science behind the Art of Viral Marketing

Viral marketing on social media can help companies increase the exposure of their brands or products. However, for every successful viral marketing campaign, there are many others that failed to reach a large audience as hoped. In ...

Does Personal Branding on Social Media Boost Career? - Evidence from the Market for Executives

The emerging phenomenon of personal branding on social media has important implications for job seekers, employers and social media platforms. In this talk, Prof Yanzhen CHEN will explore how online personal branding affects execu ...