customer journey

Politics and the Consumption of Luxury Goods
DUBOIS, David | KIM, Christine | PARK, Brian

Political views can tell us a lot about a person, not just what they might do in the ballot box. How someone sees their place in the social hierarchy, or whether they consider themselves liberal or conservative, can affect the dec ...

Traveling with Companions: The Social Customer Journey

When customers journey from a need to a purchase decision and beyond, they rarely do so alone. This article introduces the social customer journey, which extends prior perspectives on the path to purchase by explicitly integrating ...