Feature Stories

03.01.2018

Marketing in a Digital World

The rapid rise of digital media in recent years has had a major impact on the marketing sector, bringing a host of challenges and opportunities. New tools and technologies have made it possible to track results and manage strat ...

03.01.2018

From the Dean

The business community has been getting very excited about the possibilities of digital marketing for some time now – and it’s not difficult to see why. The opportunities digital marketing offers to develop interac ...

03.01.2018

Google Makes Mobile Marketing Available for All

As consumers around the world increasingly turn to the mobile for information, entertainment, and beyond, Google aims to help businesses of all sizes deliver on the promise of mobile for their customers. That, of course, is no ...

03.01.2018

Tencent Music: Let the Online Music Grow in a Sustainably Prosperous Way

Services which enable streaming and downloading music have been available for a long time in most parts of the world. In mainland China, Internet users’ demands for good music have been increasing and Tencent Music Entertain ...

03.01.2018

McDigitizing Ordinary Marketing to Become Extraordinary Marketing

With 240 restaurants serving more than one million customers every day, McDonald’s is the largest restaurant chain in Hong Kong. Recognised internationally for its innovative marketing, McDonald’s digital marketing str ...