[eNews] Honor from the Marketing Science Institute

The Marketing Science Institute (MSI), which is the only research-based organization with an extensive network of marketing academics worldwide and marketers from 60+ leading global companies, has selected Prof Anirban Mukhopadhyay as an “MSI Scholar”.

The newly launched program selects the 30 top marketing faculty from around the world, who graduated 10-14 years ago, to advance MSI’s core mission of supporting academic research that is “translational” and “practically relevant". The program emphasizes future directions for the fields of marketing and marketing research and explores how partnerships between research and practice can be forged to advance these agendas.

More about the program:


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