[eNews] UG Team Crowned Champion in Case Competition

Four Year 2 UG students put their business acumen and agility to test and took part in the HSBC/HKU Business Case Competition. They were tasked to solve a long business case of some 20 pages in three hours, and present their ideas with hand-drawn slides.

They didn’t plunge into the contest without doing their homework. The three students from the World Bachelor in Business (WBB) program Richard Huang, Jessica Yang and Kathrine Lauw, together with Gary Ma (BEng in Computer Science and BBA in General Business Management) formed a team and worked together to take on the challenge.

They underwent intensive case training, with the help from dedicated coaches and Case Analysis Team (CAT) alumni. CAT is a student-led group at the School, with an aim to promote a culture of case study learning and create a platform for students from different programs and study years to share their experiences of case competitions.

The team outperformed their peers from local universities and brought back the championship title for the Hong Kong Round Competition. They also earned a ticket to the HSBC/HKU Asia Pacific Business Case Competition, which allowed them to compete head-to-head with 23 international teams from across different regions.

“This was an unforgettable learning experience that pushed us out of our comfort zone,” said the team. “From shouting constructive feedback during the three-hour closed-door discussion to exuding complete confidence in our far-from-perfect recommendations, we ran through case after case and progressively improved.”

Teams in the HSBC/HKU Business Case Competition are separated into preparation rooms and given three hours to come up with a solution to the case. They are required to present their solutions without the use of PowerPoint. Instead they have to use an overhead projector or visualizer for their presentations. By limiting contestants from clicking through slide after slide of bullet points, the presentations become more engaging, and both presenters and judges have more time to focus on the argument.


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