News

18.09.2019

[eNews] Our Students Won the LEGO BRICKthrough Challenge!

Congratulations to the HKUST student teams for achieving great success at the LEGO BRICKthrough Challenge! The HKUST teams won the championship title, the fourth and the fifth places, as well as the Best Presenter’s prize, out of 164 teams with 422 participants from 21 tertiary institutions.

Participating teams were challenged to come up with a three-year business strategy targeting a real business issue that LEGO is facing – to expand LEGO’s presence among young girls in Hong Kong. Eight teams of finalists pitched their projects to LEGO’s top management.

Suki NG, Vanessa LEE and Win TSE on the winning team called ‘Power’ from the HKUST Business School, won the grand prize of an all-inclusive trip to Denmark, a visit to LEGO Idea House, LEGO boxsets and a trophy made of LEGO, with a value of around HK$25,000 per person.

Another HKUST Business School student Tiffany SO won the Best Presenter’s Award and gifts worth of HK$10,000.

For more details about the LEGO BRICKthrough Challenge 2019, please visit here.


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