Awards & Achievements

23.01.2018 | Awarded By : International Conference on Information Systems

Winner of Best IS Paper in the International Conference on Information Systems

Prof Lee Dongwon’s research won the best paper award in the International Conference on Information Systems (ICIS) 2017. ICIS is the premier conference for the information systems profession. It’s highly competitive with submissions from the best IS scholars in the world.

The award-winning paper titled “Micro-Giving: On the Use of Mobile Devices and Monetary Subsidies in Charitable Giving” was co-authored by Lee Dongwon (HKUST), Anand Gopal (University of Maryland) and Lee Dokyun (Carnegie Mellon University Tepper School of Business). Their study examines the effects of push notification, monetary subsidies, and intertemporal choice of monetary subsidy on donation outcomes in a mobile cause marketing context by conducting a randomized field experiment.

Results of the field experiment provide three main findings. First, they found that push notifications have a remarkably high effect on donation decisions, donation amounts, and donation views. Second, in contrast to previous literature, they found  that the donation outcomes are significantly higher with rebate subsidies than with matching subsidies. Finally, they found that interaction effects between intertemporal choices and form of subsidies that immediate rebate subsidy has a high marginal effect on a decision to donate and the donation amount.

Their study further explores how heterogeneous treatment effects user activeness and gender. The findings have important implications for charitable organizations and application service providers as well as charitable solicitations through the mobile channel.

 

(second from left) Prof Lee Dongwon