World Class Faculty

Driving Business Performance through CRM (2019)

CRM & customer experience – customer relationship, satisfaction & loyalty

Professor Joseph Salvacruz

PhD, University of Kentucky
Professor of Business Practice, Department of Marketing
HKUST Business School

Professor Salvacruz has been a consultant, business adviser and executive training facilitator of various firms in the US, Philippines, New Zealand, Hong Kong and China. Among the firms that he has worked with are 3M, Accor Services, Airport Authority Hong Kong, AstraZeneca Pharmaceutical Co. Ltd., Bank of China (Hong Kong), China Mobile, China Telecom, DuPont, FERMAP, Henkel, Hong Kong Housing Society, L’Oreal, Market Solutions LLC, Michelin (China), Multifood (NZ) Limited, Novartis International AG, Pharmacia & Upjohn, Research Outlook (Dunkin Donuts Project), Rufflett, Torbitt and Castleman, Wrigley Asia Pacific Ltd. and various government agencies like the Department of Agriculture (Philippines), the US Agricultural Export Development Council and the HKSAR Government.

Professor Salvacruz has extensive teaching experience in MBA, MSc and executive education programs. He has won various teaching awards. He also serves as a consultant with the U.S.-based Market Solutions LLC-a leading food industry and agribusiness research and consulting firm serving business and trade associations worldwide.

In addition to teaching, research, and consulting, Professor Salvacruz had been actively involved with the management of a family restaurant and catering business, and a food trading company in the Philippines. He is currently a joint venture partner of a major real estate development company in the Philippines.