Kai Lung HUI Associate Professor Email:klhui@ust.hk PhD 2000 Hong Kong University of Science and Technology, Information Systems BBA (First-Class Honors) 1996 Hong Kong University of Science and Technology, Information Systems Management Personal Home Page (http://ihome.ust.hk/~klhui/)

• Associate Professor, Dept of ISOM, Hong Kong University of Science and Technology, 2008-present
• Associate Professor, Dept of IS, City University of Hong Kong, 2006-2008
• Assistant-Associate Professor, Dept of IS, National University of Singapore, 2000-2008

SELECTED PUBLICATIONS

   Articles
 

• "Newspaper Reports and Consumer Choice: Evidence from the Do Not Call Registry," forthcoming, Management Science. (with K.Y. Goh and I.P.L. Png)

• "The Effects of Moving Animation on Recall, Hedonic and Utilitarian Perceptions, and Attitude,” IEEE Transactions on Engineering Management, vol. 56, no. 3, August 2009, 468-477.  (with Y.L. Lai, Kevin K.Y. Kuan and N. Liu)

• “Consumer Privacy and Marketing Avoidance: A Static Model,” Management Science, vol. 54, no. 6, June 2008, 1094-1103. (with I.H. Hann, T.S.Y. Lee and I.P.L. Png)

• “Overcoming Online Information Privacy Concerns: An Information Processing Theory Approach,” Journal of Management Information Systems, vol. 42, no. 2, Fall 2007, 13-42. (with I.H. Hann, T.S.Y. Lee and I.P.L. Png)

• “The Value of Privacy Assurance: An Exploratory Field Experiment,” MIS Quarterly, vol. 31, no. 1, March 2007, 19-33.  (with H.H. Teo and T.S.Y. Lee)

• “Product Variety under Brand Influence: An Empirical Investigation of Personal Computer Demand,” Management Science, vol. 50, no. 5, May 2004, 686-700.

• "Software Functionality: A Game Theoretic Analysis," Journal of Management Information Systems, vol. 19, no. 1, summer 2002, 151-184.  (with K.Y. Tam)

• “On the Supply of Creative Work: Evidence from the Movies,” American Economic Review: Papers and Proceedings, vol. 92, no. 2, May 2002, 217-220.  (with I.P.L. Png)

• “A Choice Model for the Selection of Computer Vendors and its Empirical Estimation,” Journal of Management Information Systems, vol. 17, no. 4, 2001, 97-124.  (with K.Y. Tam)

• “Price Elasticity and the Growth of Computer Spending,” IEEE Transactions on Engineering Management, vol. 46, no. 2, 1999, 190-200.  (with K.Y. Tam)

SERVICE ACTIVITIES WITHIN COLLEGE AND PROFESSION

• Associate editor, Information Systems Research, Journal of the AIS
• Co-editor, Electronic Commerce Research and Applications
• Reviewer for Information Systems Research, MIS Quarterly, Management Science, Marketing Science, Journal of MIS, among others

AD HOC CONSULTING

• WKK Distributions Ltd. (2010)
• World Intellectual Property Office (2006)
• Ministry of Law, Singapore (2003)

HONORS

• The Franklin Prize for Teaching Excellence, HKUST Business School, 2010