Directory

Prof. Dongwon LEE

Prof. Dongwon LEE

Assistant Professor, Information Systems

dongwon@ust.hk

Academic qualification

  • PhD 2017 University of Maryland, Information Systems 
  • M.Sc. 2008 Korea Advanced Institute of Science and Technology (KAIST), IT Business  
  • B.Sc. 2006 Korea Advanced Institute of Science and Technology (KAIST), Computer Science Engineering

ACADEMIC AND PROFESSIONAL EXPERIENCE

  • Assistant Professor, ISOM, HKUST, 2017-present
  • Lecturer and Graduate Assistant, Robert H. Smith School of Business, University of Maryland, 2012-2017
  • Researcher, Korea Advanced Institute of Science and Technology (KAIST), 2008-2012
  • Researcher, Electronics and Telecommunications Research Institute (ETRI), 2006

SELECTED PUBLICATIONS

 Journals

  • Lee, D., Gopal, A., and Park, S.H., “Different but Equal? A Field Experiment on the Impact of Recommendation Systems on Mobile and PC Channels in Retail,” Information Systems Research, 31, 3, 2020, 892-912
  • Saldanha, T., Lee, D., and Mithas, S., “IT-Business Alignment and IT Investment: The Differential Effects of Alignment during IT Investment Planning, IT Delivery, and IT Change,” Information Systems Research, 2020, forthcoming
  • Lee, D., Moon, J., Kim, Y., and Yi, M.Y., “Antecedents and consequences of mobile phone usability: Linking simplicity and interactivity to satisfaction, trust, and brand loyalty,” Information & Management, 52, 3, 2015, 295-304
  • Lee, J., Lee, D., Moon, J., & Park, M.C., “Factors Affecting the Perceived Usability of the Mobile Web Portal Services: Comparing Simplicity with Consistency,” Information Technology & Management, 14, 1, 2013, 43-57
  • Lee, D., Park, Y., Kim, J., Kim, J., and Moon, J., “Understanding Music Sharing Behavior on Social Network Service,” Online Information Review, 35, 5, 2011, 716-733

 

Conference Proceedings and Presentations

  • Hwang, Y., Kyung, N., Lee, D., Jung, J., and Park, S.H., “The Impact of Mobile Ordering Service on Offline Store Diversity and Product Diversity,” the 54th Hawaii International Conference on System Science (HICSS 2021), Online (accepted)
  • Jeong, J., Lee, D., and Gopal, A., “The Effects of Air Pollution and Sales Promotions on Channel Use across Online and Offline Retail,” the International Conference on Information Systems 2020 (ICIS 2020), Online. (accepted)
  • Jung, J., Lim, H., Lee, D., and Kim, C., “Are More Choices Better? Examining the Impact of Choice Structure in Online Dating Platform,” the International Conference on Information Systems 2020 (ICIS 2020), Online. (accepted)
  • Roh, E., Lee, D., and Baek, J., “An Impact of Mobile Application Unbundling on User Engagements,” Conference on Information Systems and Technology 2020 (CIST 2020), Online. (accepted)
  • Jeong, J., Lee, D., and Gopal, A. “The Effects of Air Pollution on Sales Promotions and Channel Use across Online and Offline Retail,” Academy of Management 2020 Annual Meeting, Online, Aug 7-11, 2020
  • Park, S.H., Lee, D., and Oh, W., “Network Inference based Deep Ensemble Learning for Standardizing Product Information: Solving the Poor Fit Problem in the Retail Apparel Industry,” Annual Symposium on Statistical Challenges in Electronic Commerce Research (SCECR 2020), Online, June 18-19, 2020
  • Ng, K.C., Tang, J., and Lee, D., “Will Fake News Survive Platform Intervention? Examining The Impact of Forwarding Restriction on Fake News Survival,” Annual Symposium on Statistical Challenges in Electronic Commerce Research (SCECR 2020), Online, June 18-19, 2020
  • Roh, E., Lee, D., and Baek, J., “The Service Must Go On: An Empirical Study on the Effect of Mobile Application Unbundling,” Annual Symposium on Statistical Challenges in Electronic Commerce Research (SCECR 2020), Online, June 18-19, 2020
  • Jung, J., Lim, H., Lee, D., and Kim, C., “The Secret to Finding Love: A Field Experiment of Choice Structure in Online Dating Platform,” The 31st Production and Operations Management Society (POMS) Annual Conference 2020, Minneapolis, MN, USA, Apr 23-27, 2020 (canceled)
  • Roh, E., Lee, D., and Baek, J., “The Service Must Go On: A Natural Experiment on the Mobile Application Spin-Off,” The 11th Production and Operations Management Society (POMS)-HK Chapter International Conference, Hong Kong, Jan 4-5, 2020
  • Jung, J., Lim, H., Lee, D., and Kim, C., “The Secret to Finding Love: A Field Experiment of Choice Structure in Online Dating Platform,” Workshop on Information Systems and Economics (WISE) 2019, Munich, Germany, Dec 19-20, 2019
  • Roh, E., Lee, D., and Baek, J., “The Service Must Go On: An Empirical Study on the Effect of Mobile Application Spin-Off,” The Eighteenth Workshop on e-Business (WeB 2019), Munich, Germany, Dec 14, 2019
  • Jeong J., Lee, D., and Gopal, A., “The Air Up There? The Effects of Air Pollution on Sales Promotions and Online Channel Use across Online and Offline Retail,” The Eighteenth Workshop on e-Business (WeB 2019), Munich, Germany, Dec 14, 2019
  • Roh, E., Lee, D., and Baek, J., “An Empirical Study on the Effect of Mobile Application Spin-Off,” 2019 Fall Korea Society of Management Information Systems (KMIS) Conference, Seoul, Korea, Nov 2, 2019
  • Jung, J., Lim, H., Lee, D., and Kim, C., “The Secret to Finding Love: A Field Experiment of Choice Structure in Online Dating Platform,” Conference on Digital Experimentation (CODE), Cambridge, MA, USA, Nov 1-2, 2019
  • Jeong, J., Lee, D., and Gopal A., “The Air Up There? The Effects of Air Pollution on Sales Promotions and Online Channel Use across Online and Offline Retail,” Annual Symposium on Statistical Challenges in Electronic Commerce Research (SCECR 2019), Hong Kong, June 10-13, 2019
  • Lim, H., Lee, D., Jung J., and Kim, C., “Friend or foe: Examining the Network Effects on Online Dating Platform,” Annual Symposium on Statistical Challenges in Electronic Commerce Research (SCECR 2019), Hong Kong, June 10-13, 2019
  • Lee, D., Gopal, A., and Lee, D., “Micro-Giving: On the Use of Mobile Devices and Monetary Subsidies in Charitable Giving,” INFORMS 2018 Annual Meeting, Phoenix, AZ, USA, Nov 4-7, 2018. eBusiness Section Best Paper Award Runners-up
  • Lee, D., Gopal, A., and Lee, D., “Micro-Giving: On the Use of Mobile Devices and Monetary Subsidies in Charitable Giving,” Academy of Management 2018 Annual Meeting, Chicago, IL, USA, Aug 10-14, 2018. OCIS Best Student Paper Award
  • Lee, D., Gopal, A., and Lee, D., “Micro-Giving: On the Use of Mobile Devices and Monetary Subsidies in Charitable Giving,” INFORMS Marketing Science Conference, Philadelphia, PA, USA, Jun 16, 2018
  • Lee, D., Gopal, A., and Lee, D., “Micro-Giving: On the Use of Mobile Devices and Monetary Subsidies in Charitable Giving,” the International Conference on Information Systems 2017 (ICIS 2017), Seoul, Korea, Dec 10-13, 2017 Best Conference Paper and Best Track Paper Award
  • Lee, D., Gopal, A., and Lee, D., “Micro-Giving: On the Use of Mobile Devices and Monetary Subsidies in Charitable Giving,” Conference on Information Systems and Technology 2017 (CIST 2017), Houston, TX, USA, Oct 22-25, 2017
  • Lee, D., Gopal, A., Lee, D., and Chung, J., “Mobile Generosity: On the Use of Mobile Devices and Monetary Subsidies in Charitable Giving,” Workshop on Information Systems and Economics (WISE) 2016, Dublin, Ireland, Dec 14-16, 2016
  • Lee, D., and Gopal, A., “When Push Comes to Shop: On Identifying the Effects of Push Notifications on Mobile Retail Sales,” the International Conference on Information Systems 2016 (ICIS 2016), Dublin, Ireland, Dec 11-14, 2016
  • Lee, D., and Gopal, A., “When Push Comes to Shop: Composite Effects of Push Notifications and Recommendation Systems in Mobile Retail,” Post-ICIS LG CNS/KrAIS Research Workshop 2016, Dublin, Ireland, Dec 14, 2016
  • Lee, D., Gopal, A., Lee. D., and Chung, J., “Mobile Generosity: On the Use of Mobile Devices and Monetary Subsidies in Charitable Giving,” The Conference on Digital Experimentation at MIT 2016 (CODE@MIT 2016), Cambridge, MA, USA, Oct 14-15, 2016
  • Lee, D., Gopal, A., and Park, S.H., “Mobile & Me: An Experiment of Individual Heterogeneity and Channel Use in Recommendation Systems,” Academy of Management 2016 Annual Meeting, Anaheim, CA, USA, Aug 5-9, 2016
  • Lee, D., Mithas, S., and Woodall, G., “Showrooming vs. Webrooming: The Effect of Multichannel Information Search on Purchase Behavior,” The 25th Annual Frontiers in Service Conference, Bergen, Norway, Jun 23-26, 2016
  • Lee, D., Gopal, A., and Park, S.H., “Mobile & Me: A Randomized Field Experiment of Customer Heterogeneity and Channel Use in Recommendation Systems,” Workshop on Information Systems and Economics (WISE) 2015, Dallas, TX, USA, Dec 12-13, 2015
  • Lee, D., and Mithas, S., “IT Investments, Alignment and Firm Performance: Evidence from an Emerging Economy,” Proceedings of the International Conference on Information Systems 2014 (ICIS 2014), Auckland, New Zealand, Dec 14-17, 2014
  • Kim, J., Seok, Y.T., Lee, D., and Lee, H., “A Motivational Thermostat Framework for Enhanced E-Learning System,” Proceedings of the 45th Hawaii International Conference on System Science (HICSS 2012), Maui, HI, USA, Jan 4-7, 2012, pp. 3-10
  • Lee, D., Yi, M.Y., Choi, J., and Lee, H., “Measuring the Mobile User Experience: Conceptualization and Empirical Assessment,” Proceedings of the 10th Annual Pre-ICIS Workshop on HCI Research in MIS (SIGHCI 2011), Shanghai, China, Dec 4, 2011, Paper 3
  • Lee, D., Kim, J., and Lee, H., “Collective Intelligence based Collaborative Learning Platform,” Proceedings of the IEEE International Conference on ICT Convergence (ICTC 2010), Jeju Island, Korea, Nov 17-19, 2010, pp. 553-554
  • Kim, J., Ahn, J., Lee, D., and Jung, B.C., “Ontology based Information Distribution in the Pervasive Display Environment,” Proceedings of the 8th IEEE International Conference on Pervasive Computing and Communications (PerCom 2010), on the International Workshop on Managing Ubiquitous Communications and Services (MUCS), Mannheim, Germany, Mar 29-Apr 2, 2010, pp. 171-175
  • Lee, D., Moon, J., and Kim, Y., “The Effects of Simplicity and Perceived Control on Perceived Ease of Use,” Proceedings of the 13th Americas Conference on Information Systems (AMCIS 2007), Keystone, CO, USA, Aug 9-12, 2007, Paper 71
  • Lee, D., “Communicating Emotions by Visualization of Physiological Signals,” Proceedings of the International Symposium on Advanced ICT (AICT 2006), Tokyo, Japan, Aug 8, 2006

         A list of Korean journal publications (3), conference proceedings (14), and book chapters (3) is available upon request.


ACADEMIC SERVICE ACTIVITIES

Ad Hoc Reviewer

Management Science, Information Systems Research, MIS Quarterly, Journal of Management Information Systems, Production and Operations Management, Information & Management, Information Systems Frontiers, IEEE IT Professional, International Conference on Information Systems (ICIS), Conference of Information Systems and Technology (CIST), Hawaii International Conference on System Sciences (HICSS), Americas Conference on Information Systems (AMCIS)

Conference Committee

  • Associate Editor, 2020 International Conference on Information Systems (ICIS)
  • Program Committee, 2020 Korean Association for Information Systems (KrAIS) Research Workshop
  • Session Chair, 2020 INFORMS Annual Meeting
  • Associate Editor, 2020 Pacific Asia Conference on Information Systems (PACIS)
  • Associate Editor, 2019 International Conference on Information Systems (ICIS)
  • Program Committee, 2019 Korean Association for Information Systems (KrAIS) Research Workshop
  • Organizing Committee, 2019 Fall Korea Society of Management Information Systems (KMIS) Conference
  • Associate Editor, 2019 Pacific Asia Conference on Information Systems (PACIS)
  • Program Committee, 2018 Korean Association for Information Systems (KrAIS) Research Workshop
  • Program Committee, 2018 Digital Innovations, Transformation and Society Conference (DIGITS)

 

PROFESSIONAL ASSOCIATION MEMBERSHIPS

  • Association for Information Systems (AIS)
  • Institute for Operations Research and the Management Science (INFORMS)
  • Academy of Management (AOM)

INDUSTRY CONSULTING AND RESEARCH PARTNERSHIP

  • Collaborate with or advise many start-up companies in the U.S. and East Asia as well as Fortune 500 companies

RESEARCH INTERESTS

  • Topic: Customer Analytics, Mobile Commerce, Digital Nudging, Economics of IS, IT Strategy
  • Methods: Randomized Field Experiment, Online/Lab Experiment, Econometric Analysis, Psychometric Analysis

HONORS AND AWARDS

  • HKUST-SJTU (Shanghai Jiao Tong University) Joint Research Collaboration Grant (2020-2021), “Promoting Online Prosocial Behavior: Roles of Perspective Taking and Empathic Concern in a Cross-Cultural Setting,” HKD $50,000, Principal Investigator, HKUST
  • HKUST Post-Doctoral Fellowship (PDF) Matching Fund 2019, HKD $120,000, HKUST
  • Early Career Research Scheme Research Grant (2018-2020), “Love and Money: An Empirical Investigation of a Two-Sided
    Market Strategy in an Online Dating Platform,” HKD $478,505, Principal Investigator, Hong Kong Research Grant Council
  • HKUST Internal Research Support (2018-2020), “Love and Money: An Empirical Investigation of a Two-Sided Market Strategy in an Online Dating Platform,” HKD $30,000, Principal Investigator, HKUST
  • UGC Research Grant (2019-2020), “Identifying Two-Sided Market Strategies on Online Dating Market,” HKD $29,249, Principal Investigator, HKUST
  • eBusiness Section Best Paper Award Runners-up, INFORMS 2018 Annual Meeting, Phoenix, AZ, USA
  • OCIS Best Student Paper Award, Academy of Management 2018 Annual Meeting, Chicago, IL, USA
  • UGC Research Grant (2018), “Composite Effects of Push Notifications and Recommendation Systems on Mobile Commerce,” HKD $100,000, Principal Investigator, HKUST
  • Best Conference Paper Award, International Conference on Information Systems (ICIS) 2017, Seoul, Korea
  • Best Track Paper Award, International Conference on Information Systems (ICIS) 2017, Seoul, Korea
  • HKUST Start-up Grant (2017-2023), HKD $130,000, Principal Investigator, HKUST
  • International Conference Student Support Award, 2016, University of Maryland
  • AMCIS Doctoral Consortium, Americas Conference on Information Systems (AMCIS) 2016, San Diego, CA, USA
  • OCIS Doctoral Consortium, Academy of Management 2016 Annual Meeting, Anaheim, CA, USA
  • The Jacob K. Goldhaber Travel Award, 2016, University of Maryland
  • Outstanding Graduate Assistant Award, Top 2% of Graduate Assistant, 2016, University of Maryland
  • International Conference Student Support Award, 2014, University of Maryland
  • Smith School of Business, Dean's Research Fellowship (2012-Present), University of Maryland
  • KISDI President Award for Honorable Graduate Student, 2008, KAIST
  • Academic Excellence Scholarship (M.S.), 2007, KAIST
  • Brain Korea 21 Student Scholarship, 2006, Ministry of Education & Human Resources, Korea

 

PATENTS

  • Chan Ho Min, Young Hyun Jeon, Jong Hyung Kwun, Hyu Dae Kim, Min Suk Kang, & Dongwon Lee, “Method for changing a preamble in moving network system, and system for same,” US 8750787 B2 (WO 2010074491 A3), June 10, 2014
  • Young Hyun Jeon, Tak Ki YU, Jong Hyung Kwun, Chan Ho Min, Min Suk Kang, Hyu Dae Kim, Bang Chul Jung, & Dongwon Lee, “Data transfer method, data transmission apparatus, and communication system in multi-hop relay system,” US 8897698 B2 (WO 2010064867 A3), Nov 25, 2014

    A list of PCT/Korean registered/filed patents (37) is available upon request.