Weiyin Hong Adjunct Associate Professor Email: whong@ust.hk PhD 2001 Hong Kong University of Science and Technology B.Sc. 1997 Fudan University Personal Home Page (http://home.ust.hk/~whong/)

• Adjunct Associate Professor, Hong Kong University of Science and Technology, 2012-present
• Emeritus Associate Professor, University of Nevada Las Vegas, 2011-present
• Associate Professor, University of Nevada Las Vegas, 2007-2011
• Assistant Professor, University of Nevada Las Vegas, 2002-2007

SELECTED PUBLICATIONS

  Articles

• Hong, W.; Chan, K.Y.; Thong, J.Y.L.; Chasalow, L; and Dhillon, G. "The Role of Context in Theory Development: A Framework and Guidelines for Context-Specific Theorizing in Information Systems Research," Information Systems Research, Conditionally accepted on April 19, 2011.
• Hong, W.; Thong, J.Y.L. “Internet Privacy Concerns: An Integrated Conceptualization and Four Empirical Studies,” MIS Quarterly, forthcoming.
• Hong, W.; Thong, J.Y.L.; Chasalow, L.; and Dhillon, G. “Understanding User Acceptance of Agile Information Systems: A Model and Empirical Test,” Journal of Management Information Systems, 28 (1), 2011, 235-272.
• Hong, W.; Thong, J.Y.L.; and Tam, K.Y. “How do Web Users Respond to Non-banner-ads Animation? – The Effects of Task Type and User Experience”, Journal of the American Society for Information Science and Technology, 58(10), 2007, 1467-1482.
• Hong, W.; and Zhu, K. “Migrating to Internet-based E-commerce: Factors Affecting E-commerce Adoption and Migration at The Firm Level”, Information & Management, 43, 2006, 204-221.
• Hong, W.; Thong, J.Y.L.; and Tam, K.Y. “The effects of information format and shopping task on consumers’ online shopping behavior: A cognitive fit perspective”, Journal of Management Information Systems, 21 (3), Winter 2004-2005, 151-188.
• Thong, J.Y.L.; Hong, W.; and Tam, K.Y. “What Leads To User Acceptance of Digital Libraries?” Communications of the ACM, 47 (11), November 2004, 79-83.
• Hong, W.; Thong, J.Y.L.; and Tam, K.Y. “Product Listing Pages: The Effects of Presentation Mode and Information Format on Consumers’ Online Shopping Performance and Perceptions”, International Journal of Human-Computer Studies, 61 (4), October 2004, 481-503.
• Hong, W.; Thong, J.Y.L.; and Tam, K.Y. “Does Animation Attract Online Consumers’ Attention? – The Effects of Flash on Information Search Performance and Perceptions”, Information Systems Research, 15 (1), March 2004, 60-86.
• Thong, J.Y.L.; Hong, W.; and Tam, K.Y. “Understanding User Acceptance of Digital Libraries: What Are the Roles of Interface Characteristics, Organizational Context, and Individual Differences?” International Journal of Human-Computer Studies, 57 (3), September 2002, 215-242.
• Hong, W.; Thong, J.Y.L.; Wong, W.M.; and Tam, K.Y. “Determinants of User Acceptance of Digital Libraries: An Empirical Examination of the Individual Differences and System Characteristics”, Journal of Management Information Systems, 18 (3), Winter 2001-2002, 97-124.

PROFESSIONAL ASSOCIATION MEMBERSHIPS

• AIS
• SIGHCI