The focus of the Marketing Department is on
academic quality and excellence in every endeavor it undertakes.
It provides intellectual leadership in academic research and stimulates
open discussion of basic research questions. It offers programs
at both the undergraduate and postgraduate levels. In December 1999,
it opened Asia's first center for experimental business research.
The HKUST Marketing Department stands out for its
sustained research excellence, ranking in the top 10
worldwide for productivity from 2009-2014 (rankings based on publications in
the Top Three Marketing journals: Journal of Marketing
Research, Journal of Consumer Research, Marketing
Science. Source: UT-Dallas Survey).
Rashmi Adaval, Journal of Consumer Research, Journal of Consumer Psychology,
Consumer Research, Journal of Marketing
Journal of Research in Marketing
Journal of Marketing Research, Journal
of Consumer Psychology
Ralf van der Lans,
International Journal of Research in
More upcoming seminars
Selected Recent Publications
Anirban Mukhopadhyay, and Rom Y. Schrift (2017), “Do
Costly Options Lead to Better Outcomes? How the
Protestant Work Ethic Influences the Cost-Benefit
Heuristic in Goal Pursuit,” Forthcoming at the
Journal of Marketing Research.
Song Lin (forthcoming), "Add-on Policies under
Vertical Differentiation: Why Do Luxury Hotels Charge
for Internet While Economy Hotels Do Not?" Marketing
- Winner of 2013 ISMS (INFORMS Society for Marketing
Dissertation Proposal Competition.
Wenbo Wang, and Yuxin Chen (2016), "TV Channel
Search and Commercial Breaks," Journal of Marketing
Research, forthcoming (authorship in reverse
- Winner of Early Career Award, Research Grants Council,
Hong (2016), "Why
Does Psychological Distance Influence Construal Level? The Role
of Processing Mode," Journal of Consumer Research,
Wenbo Wang, Aradhna Krishna, and Brent McFerran (forthcoming),
"Turning Off the Lights: Consumers’ Environmental Efforts Depend
on Visible Efforts of Firms," Journal of Marketing Research.
der Lans, and Tuan Q. Phan (forthcoming) “Uncovering
the Importance of Relationship Characteristics in Social
Networks: Implications for Seeding Strategies,” Journal
of Marketing Research.
Bart J. Bronnenberg,
Kim and Carl F. Mel (2016), “Zooming
in on Choice: How Do Consumers Search for Cameras Online?”
Marketing Science, 35(5):693-712.
Mina Kwon, Geetanjali Saluja, and
Rashmi Adaval (2015),
said what: The effects of cultural mindsets on perceptions of
Journal of Consumer
Psychology, 25 (3), 389–403
Lin, Duncan Simester, and Catherine Tucker (2015), "Harbingers
of Failure," Journal of Marketing Research, 52 (5),
Lin, Juanjuan Zhang, and John Hauser (2015), "Learning
from Experience, Simply," Marketing Science,
Hong and Hannah H. Chang (2015),
“I Follow My Heart
and We Rely on Reasons: The Impact of Self-Construal on Reliance
on Feelings versus Reasons in Decision Making,” Journal
of Consumer Research, 41 (April), 1392-1411 (Equal
(2015), "The Psychology of
Investment Behavior: (De)Biasing Financial Decision-Making One Graph at a Time",
Journal of Consumer Psychology, 25 (2), 317-325.
Fangyuan Chen and
Sengupta (2014), “Forced
to be Bad: The Positive Impact of Low-Autonomy Vice Consumption
on Consumer Vitality,” Journal of Consumer Research, 41 (4),
der Lans, Bram van den Bergh, and Evelien Dieleman (2014), “Partner
Selection in Brand Alliances: An Empirical Investigation of
the Drivers of Brand Fit,” Marketing Science,33
Eun Huh, Joachim Vosgerau, and Carey K. Morewedge (2014),
“Social Defaults: Observed Choices Become Choice Defaults,”
Journal of Consumer Research, 41 (3), 746-760.
Xun (Irene) Huang, Ping
Anirban Mukhopadhyay (2014), “Proud to Belong or
Proudly Different? Lay Theories Determine Contrasting
Effects of Incidental Pride on Uniqueness Seeking,”
Journal of Consumer Research, 41 (3), 697-712.
Rashmi Adaval, Yael Steinhart and Robert S. Wyer
Yourself in the Scene: The Interactive Effects of Goal Driven
Self-Imagery and Visual Perspectives on Consumer Behavior,"
Journal of Consumer Research, 41 (August),
Rod Duclos and Alixandra Barasch,
Behavior in Intergroup Relations: How Donor Self-Construal and Recipient
Group-Membership Shape Charitableness”, Journal of Consumer Research,
41 (June), 93-108.
A.V. Muthukrishnan (2014), “Killing
Hope with Good Intentions: The Effects of Consolation
Prizes on Preference for Lottery Promotions,”
Journal of Marketing Research,
and Li Huang (2014),
"Motivated Forgetting in Response to Social Identity
of Consumer Research,
40 (6), 1017-1038.
Hao Shen and
(2014), "The Crossmodal Effect of Attention on Preferences: Facilitation vs.
Impairment," Journal of Consumer Research, 40
Elaine Chan and
Jaideep Sengupta (2013) “Observing Flattery: A
Social Comparison Perspective,” Journal of Consumer
Research, 40 (4) 740-758.
Echo Wen Wan, and Yuwei Jiang (2013), “Show
Me the Honey! Effects of Social Exclusion on Financial
Risk-Taking”, Journal of Consumer Research, 40 (1),
Yi Zhao, Sha Yang, Narayan,Vishal, and
Ying Zhao (2013), "Modeling
Consumer Learning from Online Product Reviews," Marketing Science, 32 (1), 153-169.
Dengfeng Yan and
Sengupta (2013), “The
Influence of Base Rate and Case Information on Health Risk
Perceptions: A Unified Model of Self-Positivity and
of Consumer Research, 39 (5), 931-946.
Hong and Yacheng Sun (2012), “Warm
It Up with Love: The Effect of Physical Coldness on Liking of
Romance Movies,” Journal of Consumer Research,
39 (August), 293-306.
Katherine White, Jennifer Argo, and
Jaideep Sengupta (2012), "Dissociative
versus Associative Responses to Social Identity Threat:
The Role of Consumer Self-Construal," Journal of
Consumer Research, 39 (4), 704-719.
Mukhopadhyay (2012), "Lenses
of the Heart: How Actors' and
Observers' Perspectives Influence Emotional Experiences,"
Journal of Consumer Research,
38 (6), 1103-1115.
Anirban Mukhopadhyay (2012), "The
Dynamics of Goal Revision: A Cybernetic Multi-Period
Test-Operate-Test-Adjust-Loop (TOTAL) Model of
Journal of Consumer Research,
38 (5), 815-833.
and Robert S. Wyer, "Conscious
and Nonconscious Comparisons with Price Anchors: Effects
of Willingness to Pay for Related and Unrelated Products,"
Journal of Marketing Research, 2011, Apr, 48,
Ying Zhao, and
Kris Helsen “Consumer
Learning in a Turbulent Market Environment: Modeling
Consumer Choice Dynamics in the Wake of Product Harm
Crisis,” Journal of Marketing Research, 2011,
More recent publications
Selected Research Grants, Honors, and Awards
More recent funded research projects