Prof. Jaideep Sengupta named Synergis-Geoffrey YEH Professor of Business

Congratulations to Prof. Jaideep Sengupta. He has been named Synergis-Geoffrey YEH Professor of Business.

Prof Sengupta is one of the world's leading experts in the area of customer psychology. His research uses psychological principles to obtain a deeper understanding of diverse aspects of consumer behavior, in order to develop relevant marketing insights. One of the most highly-published and distinguished scholars in the field, Prof Sengupta is internationally recognized for the rich contributions he has made to consumer research.

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