Strategic marketing objectives and implementation of strategies through pricing, distribution channels, promotion and new-product decisions. This is a core course for MBA. Exclusion: IMBA 505

Negotiation is the art and science of creating agreements between two or more parties.  This course has two purposes. First, we will discuss and apply theories developed as guides to improving negotiations (the science). Second, students will develop and sharpen negotiating skills by actually negotiating with other students in realistic settings (the art). Prerequisite: MARK 512

[Previous course code: MARK 690O] This course combines an in-depth exploration of consumer psychology with elements of advertising and marketing research, with the goal of enhancing students' understanding of marketing tactics and strategy. Prerequisite: MARK 512

[Previous Course Code: MARK690R] This course focuses on the management of the customer in a service firm. Topics covered include consumer satisfaction, managing the delivery of a service, service recovery and services advertising. Students will analyze the complex situations faced by service firms of today. The text provides an organizing framework for making these decisions. Both a lecture and a case format will be used. Some exercises are included as well. The course involves a group project focusing on analyzing a selected service firm. Exclusion: MARK526 Prerequisite: MARK512

[Recent developments in the consumer behavior area with special emphasis on behavioral decision theory and choice decision making.

Advanced seminar covering current research and theory in consumer behavior and marketing. Topics will vary with the semester, but may include areas related to consumer judgment and decision processes, attitude formation and change, reactions to advertising, consumer information procession, affective, motivational and cognitive determinants of consumer behavior, and cultural and individual differences in consumer behavior. May be repeated for credit. Graded P or F. Prerequisite: MARK650

The Course deals with the recent dramatic developments in retailing (Technologies, formats, strategies, and management methods) and in retailers'position in disrtibution channels.  Special attention is given to retail internationalization and to retailing in China and in other Asian countries.  Prerequisite: MARK512

[This course provide a survey of firm decision-making models from both a theoretical and empirical perspectives. The course investigates pricing, product design and strategy, distribution, sales force, signaling, advertising, and problems of technology and research and development. The primary goal of the course is to prepare students to read, appreciate, and critique the literature on marketing strategy.  Background: Some knowledge of calculus of optimization and game theory will be useful.

The general purpose of this course is to provide an introduction and general survey of basic concepts of non-cooperative game theory, and major findings of experimental research in marketing and economics.  Prerequisites: ECON510, ISMT581,ECON513 or ECON521
Remarks: Some or all of the above courses may be waved by permission of the instructor.