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| Undergraduate
Courses Offered in Fall 09/10 |
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| MARK 222 |
Marketing Research |
[3-1-0:4] |
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Basic research tools and procedures used in
marketing research, and strategic uses of marketing research
information in managerial decision making. Prerequisite:
MARK112 |
| MARK 243 |
Global Marketing |
[3-1-0:4] |
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Understanding the formulation of
international/multinational marketing strategy; factors
influencing international trade, assessment of market
potential, threats and opportunities in the international
market environment, global marketing activities. Prerequisite:
MARK112 |
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Instructor: |
L1 - L3 |
Prof Kristiaan Helsen |
| MARK 248 |
Pricing Strategy |
[3-1-0:4] |
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This course is designed to deepen
understanding of pricing issues which marketing managers may
face under some degree of market power. The course will
develop basic pricing theories and concepts from economics and
marketing and present managerial implications for decision
making. Prerequisite: MARK112 |
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Instructor: |
L1 - L2 |
Prof Liang Guo |
| MARK 321 |
Strategic Marketing |
[3-1-0:4] |
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Developing a comprehensive and integrated
framework for directing and managing the marketing functions
of a company; methods to analyze marketing opportunities,
assess competitive advantages and forecast market changes.
Prerequisites: MARK112, MARK222 and MARK242 |
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Instructor: |
L1-L2 |
Prof Rongrong Zhou |
| MARK 322 |
Judgment and Decision Making
for Marketers |
[3-1-0:4] |
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For year 3 students only. This course covers
both normative and psychological aspects of decision making with
specific reference to marketing decisions. The topics include
utility and value assessment, and biases in choices and
judgments. Background: MARK242 Prerequisites: MARK112 and
ISOM111 |
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Instructor: |
L1 |
Prof A V Muthukrishnan |
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