Negotiation is the art and science of creating agreements between two or more parties.  This course has two purposes. First, we will discuss and apply theories developed as guides to improving negotiations (the science). Second, students will develop and sharpen negotiating skills by actually negotiating with other students in realistic settings (the art). Prerequisite: MARK 512

The primary objective of this mini-elective is to give an insightful and detailed understanding of China’s business environment today and tomorrow. Prerequisite: MARK 512

[Previous course code: MARK 690O] This course combines an in-depth exploration of consumer psychology with elements of advertising and marketing research, with the goal of enhancing students’ understanding of marketing tactics and strategy. Prerequisite: MARK 512

Overview of the literature on modeling marketing phenomena. May be repeated for credit, if different topics are covered.

Overview of selected topics in psychology and consumer behavior. Topics include perception, information processing, and attitude theory.

A supervised study of an organization, including identification of strategic questions, design of studies, collection and analysis of data, development and reporting recommendation.

Prerequisite: MARK512

This course covers a set of processes and analytical tools for the design of effective marketing strategies from a general management perspective. The course is action-learning-oriented and will involve a series of in-class market  planning exercises as well as the preparation of a strategic marketing plan. Topics covered include: customer insight, competitive analysis, market opportunity assessment, strategic market options, positioning strategy, branding strategy, and pricing strategy.  Prerequisite: MARK512

Prerequisite: MARK512

This course is aimed at Ph.D. students who intent to conduct experimental and quasi-experimental research in business (e.g., marketing, organizational behavior) and related disciplines (e.g., economics, psychology). The primary objective is to master the concepts and tools needed for collecting and analyzing behavioral data. The course covers the designs and analyses most often used by experimental researchers in marketing, organizational behavior, and psychology. Topics include factorial designs, within-subject and mixed designs, fractional designs, analysis of covariance, mediation analysis, power and effect size estimation, trend-analysis, contrast analysis, and post-hoc comparisons. These designs and analyses are covered from the perspective of an applied behavioral researcher (not that of a theoretical statistician), with an emphasis on the actual use of proper data collection procedures and analysis techniques for rigorous research. In addition, the course provides an introduction to SAS, one of the most widely used statistical programming languages for manipulating and analyzing data.  Prerequisite: MARK512