Strategic marketing objectives and implementation of strategies through pricing, distribution channels, promotion and new-product decisions. This is a core course for MBA. Exclusion: IMBA505

Negotiation is the art and science of creating agreements between two or more parties. This course has two purposes. First, we will discuss and apply theories developed as guides to improving negotiations (the science). Second, students will develop and sharpen negotiating skills by actually negotiating with other students in realistic settings (the art). Prerequisite: MARK512

The primary objective of this mini-elective is to give an insightful and detailed understanding of China's business environment today and tomorrow. Prerequisite: MARK512

[Previous Course Code: MARK690O] This course combines an in-depth exploration of consumer psychology with elements of advertising and marketing research, with the goal of enhancing students' understanding of marketing tactics and strategy. Prerequisite: MARK512

Overview of the literature on modeling marketing phenomena. May be repeated for credit, if different topics are covered.

A supervised study of an organization, including identification of strategic questions, design of studies, collection and analysis of data, development and reporting recommendation.

Advanced seminar covering current research and theory in consumer behavior and marketing. Topics will vary with the semester, but may include areas related to consumer judgment and decision processes, attitude formation and change, reactions to advertising, consumer information procession, affective, motivational and cognitive determinants of consumer behavior, and cultural and individual differences in consumer behavior. May be repeated for credit. Graded P or F. Prerequisite: MARK650

Advanced seminar on consumer decision-making, spanning current knowledge across information processing, behavioral decision-theoretic, and postmodern approaches. The effects of various social, cognitive, motivational, and inter-temporal factors will be discussed. Prerequisites: MARK549 and MARK546D

The Strategic Brand Management and Marketing Communications elective will explore the nature of the Brand, what it constitutes, how it is created, developed and nurtured. The nature and purpose of Brand Equity will be explored along with the implications for brand marketing communications. A variety of industries, both consumer and business will be covered with recent case studies and practical examples. Recent trends and developments in media channel planning will also be reviewed. Student participation both individually and in groups will be a strong element of the course and the grading. Prerequisite: MARK512

Study of selected marketing issues under the supervision of a faculty member. (Special permission from the Associate Dean is required for MBA students to take this course.)