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The
course provides an overview of the concepts and methods that are
used to formulate and implement strategic decisions at the
product management level. The focus is on operational
aspects of putting strategic plans into action, followed by
strategy modification in response to evolving market conditions.
The MARKSTRAT business simulation is a primary means of
instruction, along with lectures and discussions. Overall goals
are to help the student to 1) understand the environment in
which strategic decisions are made, 2) analyze market
information with the objective of gaining strategic insight, 3)
formulate sound strategies and plans and 4) allocate resources
for effective implementation. |
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