Directory

Prof. Jiewen HONG

Prof. Jiewen HONG

Head, Professor

mkjiewen@ust.hk

Academic qualification

  • PhD Northwestern University 
  • MA University of Maryland, College Park
  • BA Beijing Forieign Studies University


RESEARCH INTERESTS

  • Consumer information processing
  • Subjective experiences in consumer judgment
  • Affect and consumer judgment

PUBLICATIONS


REVIEWING FOR

Journal of Consumer Research (editorial board), Journal of Marketing Research, Journal of Consumer Psychology, Journal of Marketing, Marketing Letters, Journal of the Association for Consumer Research.