Directory

Prof. Kristiaan HELSEN

Prof. Kristiaan HELSEN

Associate Professor

mkhel@ust.hk

Academic qualification

  • PhD University of Pennsylvania, Marketing
  • MBA Cornell University
  • Licentiaat University of Antwerp, Applied Economics

PROFESSIONAL EXPERIENCE

  • Assistant Professor, University of Chicago (1990 - 95)

RESEARCH INTERESTS

Competitive marketing; hazard rate modeling; international marketing; new products modeling; product harm crises; empirical modeling.


PUBLICATIONS

BOOK CHAPTERS

  • Helsen, Kristiaan, “Pricing in the Global Marketplace” in The SAGE Handbook of International Marketing, Kotabe M. & Helsen K. (eds.), Sage Press, 2009, pp. 361-373.
  • Gielens, Katrijn, Kristiaan Helsen, and Marnik G. Dekimpe, “International Entry Strategies,” in Handbook of Marketing Strategy, Shankar V. & Carpenter, G.S., (eds.), Edward Elgar, UK, 2012, pp. 391-411.
  • Reiss, Philipp, Oliver P. Heil, Kristiaan Helsen, and Michael Grund, “Limited Editions: Harvesting Extra Willingness-to-Pay by Optimizing Les at the Category Level,” in The Art and Science of Luxury: An Asian Perspective, C2 Design.

BOOKS

  • Masaaki Kotabe and Kristiaan Helsen (2020), Global Marketing Management, New York, NY: John Wiley (8th edition).
  • Masaaki Kotabe and Kristiaan Helsen (2009), The SAGE Handbook of International Marketing, Sage Press.