Directory

Prof. Anirban MUKHOPADHYAY

Prof. Anirban MUKHOPADHYAY

Chair Professor, Lifestyle International Professor of Business, Associate Provost (Teaching & Learning), Provost Office

Anirban.Mukhopadhyay@ust.hk

Academic qualification

  • PhD Columbia University, Marketing
  • MPhil Columbia University, Marketing
  • MBA Indian Institute of Management, Bangalore, Marketing
  • BSc St. Stephen's College, Delhi University, Physics

PROFESSIONAL EXPERIENCE

  • Associate Dean (Undergraduate Studies), School of Business and Management, Hong Kong University of Science and Technology (2015-20)
  • Professor, The Hong Kong University of Science and Technology (2015-19)
  • Associate Professor, The Hong Kong University of Science and Technology (2009-15)
  • Assistant Professor, The Hong Kong University of Science & Technology (2004-09)
  • Assistant Professor, The University of Michigan (2007-09)

RESEARCH INTERESTS

  • Consumer motivation and self-regulation
  • Lay theories
  • Emotions
  • Behavioral experimentation in laboratory and field settings
  • Multi-method inquiries
  • Food psychology and marketing

PUBLICATIONS

WORKING PAPERS

  • Hamilton, Ryan, Rosellina Ferraro, Kelly L. Haws, and Anirban Mukhopadhyay, “Traveling with Companions: The Customer Journey Through a Social Lens,” Under third review.
  • Cheng, Yimin, and Anirban Mukhopadhyay, “Physician, Heal Thyself (Without External Intervention): How the Protestant Work Ethic Affects Preferences for Natural Healthcare,” Revising for second review.
  • Cheng, Yimin, Yuansi Hou, and Anirban Mukhopadhyay, “Qualifying the Sunk Cost Effect: The Protestant Work Ethic and Fairness-induced Overconsumption,” Manuscript in preparation.
  • Wang, Tingting and Anirban Mukhopadhyay, “The Cuteness Paradox: How Approach Motivation Enhances Responses to Cute Products but Worsens Reactions if they Malfunction,” Revising for third review.
  • Oh, Grace G. and Anirban Mukhopadhyay, “Choice and Quantity in Conflict: Misleading Inferences of Self-Control from Observed Behavior,” Manuscript in preparation.
  • Liu, Joyce J., Amy N. Dalton, and Anirban Mukhopadhyay, “Income Inequality and the Protective Effect of Favorite Possessions on Subjective Wellbeing,” Manuscript in preparation.
  • Moore, Sarah G., Gopal Das, and Anirban Mukhopadhyay, “Emotional Echo Chambers: How Observed Emoji Affect Users’ Emotions and Responses to Social Media,” Manuscript in preparation.
  • Karnani, Aneel, Brent McFerran, Gopal Das, and Anirban Mukhopadhyay, “Generically Modified: Health Effects of Consumers’ Beliefs about GMOs and Organic Foods,” Manuscript in preparation.
  • Oh, Grace G., Young E. Huh, and Anirban Mukhopadhyay, “The Mental Budgeting of Calories: How Nutrition Information Influences Food Consumption across Consumption Episodes,” Manuscript in preparation.
  • Briers, Barbara, Young E. Huh, Elaine Y. L. Chan, and Anirban Mukhopadhyay, “Intergenerational Effects of Parents’ Unhealthy = Tasty Intuition: An Exploration of Parenting Beliefs, Practices, and Outcomes,” Manuscript in preparation.
  • Karnani, Aneel, Brent McFerran, Gopal Das, and Anirban Mukhopadhyay, “Consumer Responses to the Regulation of Sugary Drinks: A Multi-Country Investigation,” Manuscript in preparation.
  • Saluja, Geetanjali, Jiewen Hong, and Anirban Mukhopadhyay, “Silver Linings on Darkened Endorsers: The Ironic Effect of Culpability in Celebrity Scandals,” Manuscript in preparation.

WORK IN PROGRESS

  • van der Lans, Ralf and Anirban Mukhopadhyay, “The Competing Effects of Freshness and Social Proof in a Retail Setting: Cold Evidence from an Ice Cream Store,” Data analysis in process.
  • van der Lans, Ralf, Anirban Mukhopadhyay, and Grace G. Oh, “Price Promotions for Virtues and Vices: The Scoop from an Ice Cream Store Experiment,” Data analysis in process.
  • Cheng, Yimin and Anirban Mukhopadhyay, “A Sense of Entitlement: The Protestant Work Ethic and Service Recovery,” Three experiments completed.
  • Hung, Iris W., Anirban Mukhopadhyay, and Tingting Wang, “Chasing Pride,” Four studies completed.
  • Weihrauch, Andrea, Siegfried Dewitte, and Anirban Mukhopadhyay, “A Bad Night of Sleep, a Good Day for Indulgence?: The Role of Sleep Lay Beliefs in Consumer SelfControl,” Four studies completed.
  • Liu, Joyce J., Amy N. Dalton, and Anirban Mukhopadhyay, “Materialism and Special Possessions,” Three studies completed.
  • Kim, J. Christine, and Anirban Mukhopadhyay, “Busyness and Wellbeing,” Three studies completed.
  • Ralf van der Lans, Anirban Mukhopadhyay, and Grace G. Oh, “Choice Architecture Effects on Indulgent Consumption: Evidence from Field Experiments at an Ice Cream Store,” Two studies completed.
  • Vijayakumar, Suhas and Anirban Mukhopadhyay, “Is News Fact or Opinion?”, Two studies completed.

REVIEWING FOR

Journal of Consumer Psychology (Editor-in-Chief)