Directory

Prof. Christine KIM

Prof. Christine KIM

Assistant Professor

christinekim@ust.hk

Academic qualification

  • Ph.D. INSEAD
  • M.Ed. Harvard University
  • B.S. University of California, Los Angeles


RESEARCH INTERESTS

  • Time Perception
  • Busyness
  • Impulsivity
  • Motivation

PUBLICATIONS

Wadhwa, Monica, J. Christine Kim, Amitava Chattopadhyay, and Wenbo Wang (2019), “Unexpected-Framing Effect: Impact of Framing a Product Benefit as Unexpected on Product Desire”, Journal of Consumer Research, 46 (2), 223-245.

Kim, J. Christine, Monica Wadhwa, and Amitava Chattopadhyay (2019), “When Busy is Less Indulging: Impact of Busy Mindset on Self-Control Behaviors,” Journal of Consumer Research, 45 (5), 933-952.

Kim, J. Christine, Brian Park, and David Dubois (2018), “How Consumers’ Political Ideology and Status-Maintenance Goals Interact to Shape their Desire for Luxury Goods,” Journal of Marketing, 82 (6), 132-149.

Kim, J. Christine, Steven Sweldens, and Mandy Hütter (2016), “The Symmetric Nature of Evaluative Memory Associations: Equal Effectiveness of Forward versus Backward Evaluative Conditioning,” Social Psychological and Personality Science, 7 (1), 61-68.

Wadhwa, Monica and J. Christine Kim (2015), “Can a Near Win Kindle Motivation? Impact of Nearly Winning on Motivation for Unrelated Rewards,” Psychological Science, 26 (6), 701-708.


OTHER PUBLICATIONS:

Harvard Business Review digital article (2019), “How to Market a Product’s Unexpected Benefit” https://hbr.org/2019/06/how-to-market-a-products-unexpected-benefit

Harvard Business Review digital article (2018), “The Marketing Message That Works with Republicans but Not Democrats” https://hbr.org/2018/08/the-marketing-message-that-works-with-republicans-but-not-democrats

Harvard Business Review digital article (2018), “Feel Busy All the Time? There’s an Upside That” https://hbr.org/2018/06/feel-busy-all-the-time-theres-an-upside-to-that