Directory

Prof. Jia LIU

Prof. Jia LIU

Assistant Professor

jialiu@ust.hk

Academic qualification

  • PhD Columbia university
  • MS Columbia University
  • MS Michigan State University
  • BS Tianjin University


RESEARCH INTERESTS

  • Consumer Online Search
  • Search Engine Marketing/Optimization
  • Cross-Channel Advertising
  • Loyalty Programs
  • Consumer Bounded Rationality
  • Behavioral Economics
  • Topic Modeling
  • Natural Language Processing
  • Machine Learning
  • Bayesian Methods
  • Causal Inference
  • Lab/Field Experiments

PUBLICATIONS

Liu, Jia, and Olivier Toubia. “A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries.” forthcoming at Marketing Science.