Prof. Amy DALTON

Prof. Amy DALTON

Associate Professor

Academic qualification

  • PhD Duke University
  • BSc University of Toronto

Professor Amy Dalton studies consumer psychology, with an emphasis on factors that influence consumption and other behaviours outside conscious awareness. Amy has published her research in top-tier academic journals, including the Journal of Consumer Research and the Journal of Personality and Social Psychology, and practitioner journals, such as the Harvard Business Review. Her research also has been featured by popular media outlets, including the New York Times, Wall Street Journal, Fortune, BusinessWeek, and Forbes. Amy is an Associate Editor at the Journal of Consumer Psychology and is a member of the Editorial Board at the Journal of Consumer Research and the Journal of Marketing Research. She holds a Bachelor of Science in psychology from the University of Toronto and a Ph.D. in marketing from Duke University.


Nonconscious influences and automatic consumer behavior; self-regulation; identity.


"Motivated Forgetting in Response to Social Identity Threat," Journal of Consumer Research, 2014, 40 (6), 1017-1038 (co-authored with Li Huang).

"Too Much of a Good Thing: The Benefits of Implementation Intentions Depend on the Number of Goals," Journal of Consumer Research, 2012, Vol. 39 (3) (co-authored with Stephen A. Spiller).

"Why Consumers Rebel Against Slogans," Harvard Business Review, 2011, November, 1-2 (co-authored with Juliano Laran and Eduardo B. Andrade).

"The Curious Case of Behavioral Backlash: Why Brands Produce Priming Effects and Slogans Produce Reverse Priming Effects," Journal of Consumer Research, 2011 April, Vol. 37 (6), 999-1014 (co-authored with Juliano Laran and Eduardo B. Andrade).

"Nonconscious Goal Pursuit: Isolated Incidents or Adaptive Self-Regulatory Tool?," Social Cognition, 2010, Vol. 28, No. 5, 569-588 (co-authored with T.L. Chartrand, C.M. Cheng and A. Tesser).

"The Schema-Driven Chameleon: How Mimicry Affects Executive and Self-Regulatory Resources," Journal of Personality and Social Psychology, 2010, Vol. 98, No. 4, 605-617 (co-authored with T.L. Chartrand and E.J. Finkel).

"Mimicry: Its Ubiquity, Importance, and Functionality,". In J. Bargh, P. Gollwitzer & E. Morsella (Eds.), Psychology of Action, Vol. 2. New York: Guilford, 458-483, 2009 (co-authored with T.L. Chartrand).

"Consequences of Nonconscious Goal Activation," In J. Shah & W. Gardner (Eds.), Handbook of Motivation Science. New York: Guilford, 342-355, 2008 (co-authored with T.L.Chartrand and C.M. Cheng).

"Relationship Reactance: When Priming Significant Others Triggers Opposing Goals," Journal of Experimental Social Psychology, 2007, 43, 719-726 (co-authored with T.L.Chartrand and G.J. Fitzsimons).

"High-Maintenance Interaction: Inefficient Social Coordination Impairs Self-Regulation," Journal of Personality and Social Psychology, 2006, 91, 456–475 (co-authored with E.J. Finkel, W.K. Campbell, A.B. Brunell, T.L. Chartrand and S. Scarbeck).


Dalton, Amy N., and Li Huang (2015). Motivated Forgetting Following Social Identity Threat. In B. Schmitt and L. Lee (Eds.), The Psychology of the Asian Consumer. New York: Routledge, 25-27.

Chartrand, Tanya L and Amy N. Dalton (2009). Mimicry: Its Ubiquity, Importance, and Functionality. In E. Morsella, J. A. Bargh, & P. M. Gollwitzer (Eds.), Oxford Handbook of Human Action. New York: Oxford University Press, 458-83.

Chartrand, Tanya L., Amy N. Dalton, and Clara M. Cheng (2008). Consequences of Nonconscious Goal Activation. In J. Shah & W. Gardner (Eds.), Handbook of Motivation Science. New York: Guilford, 342-55.

Dalton, Amy N. (2007). Priming. In W. A. Darity (Ed.), International Encyclopedia of the Social Sciences, Vol. 2. Macmillan/Thomson Gale.

Chartrand, Tanya L. and Amy N. Dalton (2007).Mimicry. In R. Baumeister and K. D. Vohs (Eds.), Encyclopedia of Social Psychology. Thousand Oaks, CA: Sage