Directory

Prof. Jaideep SENGUPTA

Prof. Jaideep SENGUPTA

Chair Professor, Synergis-Geoffrey YEH Professor of Business

mkjaisen@ust.hk

Academic qualification

  • PhD   University of California at Los Angeles, Management 
  • MBA   Indian Institute of Management, Calcutta, Management 
  • BTech Indian Institute of Technology, Madras, Electrical Engineering


RESEARCH INTERESTS

  • Consumer information processing
  • Persuasion and attitude strength
  • Effects of marketing communications
  • Self-regulation and self-control

PUBLICATIONS


EDITORIAL BOARDS

Journal of Consumer Research (Associate Editor), Journal of Marketing Research (Editorial Board), Journal of Consumer Psychology (Editorial Board).