Directory

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RESEARCH INTERESTS

• Platform design
• Advertising
• Consumer learning and search
• New products
• Pricing and product policy

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PUBLICATIONS

• Song Lin (forthcoming), "Two-Sided Price Discrimination by Media Platforms," Marketing Science.
• Ke Te and Song Lin (forthcoming), "Informational Complementarity," Management Science.
• Song Lin, (2017), "Add-on Policies under Vertical Differentiation: Why Do Luxury Hotels Charge for Internet While Economy Hotels Do Not?," Marketing Science, 36(4), 610-625.
  - Winner of 2013 ISMS (INFORMS Society for Marketing Science) Doctoral Dissertation Proposal Competition.
• Song Lin, Juanjuan Zhang, and John Hauser (2015), "Learning from Experience, Simply," Marketing Science, 34(1), 1-19.
  - Finalist of 2015 John D.C. Little Best Paper Award.
• Eric Anderson, Song Lin, Duncan Simester, and Catherine Tucker (2015), "Harbingers of Failure," Journal of Marketing Research, 52 (5), 580-592.
  (Media coverage: Financial Times, Wall Street Journal, Forbes, Bloomberg, NBC News, Chicago Tribune, Boston Globe, Kellogg Insight).