Directory

Prof. Song LIN

Prof. Song LIN

Assistant Professor

mksonglin@ust.hk

Academic qualification

  • PhD Massachusetts Institute of Technology
  • MPhil University of New South Wales
  • BA Peking University


RESEARCH INTERESTS

  • Platform design
  • Advertising
  • Consumer learning and search
  • New products
  • Pricing and product policy

PUBLICATIONS

  • Song Lin (forthcoming), "Two-Sided Price Discrimination by Media Platforms," Marketing Science.
  • Ke Te and Song Lin (forthcoming), "Informational Complementarity," Management Science.
  • Song Lin, (2017), "Add-on Policies under Vertical Differentiation: Why Do Luxury Hotels Charge for Internet While Economy Hotels Do Not?," Marketing Science, 36(4), 610-625.
    - Winner of 2013 ISMS (INFORMS Society for Marketing Science) Doctoral Dissertation Proposal Competition.
  • Song Lin, Juanjuan Zhang, and John Hauser (2015), "Learning from Experience, Simply," Marketing Science, 34(1), 1-19, lead article.
    - Finalist of 2015 John D.C. Little Best Paper Award, which honors the best marketing paper published in Marketing Science, Management Science, or another INFORMS journal.
  • Eric Anderson, Song Lin, Duncan Simester, and Catherine Tucker (2015), "Harbingers of Failure," Journal of Marketing Research, 52 (5), 580-592.
    - Winner of 2020 Weitz-Winer-O'Dell Award, which recognizes the JMR article that has made the most signi cant long-term contribution to marketing theory, methodology, and/or practice.
    - Featured by more than 100 media outlets including the New York Times, Financial Times, Wall Street Journal, Forbes, Bloomberg, NBC, BBC, NPR, Chicago Tribune, Boston Globe, Kellogg Insight, MIT Technology Review, MIT News, etc.