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Prof. Song LIN
Academic qualification
- PhD Massachusetts Institute of Technology
- MPhil University of New South Wales
- BA Peking University
RESEARCH INTERESTS
- Platform design
- Advertising
- Consumer learning and search
- New products
- Pricing and product policy
PUBLICATIONS
Ke Te and Song Lin (forthcoming), "Informational Complementarity" Management Science.
Song Lin, (2017), "Add-on Policies under Vertical Differentiation: Why Do Luxury Hotels Charge for Internet While Economy Hotels Do Not?" Marketing Science, 36(4), 610-625.
- Winner of 2013 ISMS (INFORMS Society for Marketing Science) Doctoral Dissertation Proposal Competition.
Song Lin, Juanjuan Zhang, and John Hauser (2015), "Learning from Experience, Simply," Marketing Science, 34(1), 1-19.
- Finalist of 2015 John D.C. Little Best Paper Award.
Eric Anderson, Song Lin, Duncan Simester, and Catherine Tucker (2015), "Harbingers of Failure," Journal of Marketing Research, 52 (5), 580-592.
(Media coverage: Financial Times, Wall Street Journal, Forbes, Bloomberg, NBC News, Chicago Tribune, Boston Globe, Kellogg Insight).
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