Prof. Song LIN

Prof. Song LIN

Assistant Professor

Academic qualification

  • PhD Massachusetts Institute of Technology
  • MPhil University of New South Wales
  • BA Peking University


  • Platform design
  • Advertising
  • Consumer learning and search
  • New products
  • Pricing and product policy


  • Song Lin (forthcoming), "Two-Sided Price Discrimination by Media Platforms," Marketing Science.
  • Ke Te and Song Lin (forthcoming), "Informational Complementarity," Management Science.
  • Song Lin, (2017), "Add-on Policies under Vertical Differentiation: Why Do Luxury Hotels Charge for Internet While Economy Hotels Do Not?," Marketing Science, 36(4), 610-625.
    - Winner of 2013 ISMS (INFORMS Society for Marketing Science) Doctoral Dissertation Proposal Competition.
  • Song Lin, Juanjuan Zhang, and John Hauser (2015), "Learning from Experience, Simply," Marketing Science, 34(1), 1-19.
    - Finalist of 2015 John D.C. Little Best Paper Award.
  • Eric Anderson, Song Lin, Duncan Simester, and Catherine Tucker (2015), "Harbingers of Failure," Journal of Marketing Research, 52 (5), 580-592.
    (Media coverage: Financial Times, Wall Street Journal, Forbes, Bloomberg, NBC News, Chicago Tribune, Boston Globe, Kellogg Insight).