Top Publications by Marketing PhD Students and their Current Positions

NameList of Publications

Catherine Yeung 
(Graduated in 2003, CUHK)

  • Ho, Teck-Hua and Catherine Yeung (2014), “Giving Feedback to Clients,” Management Science, 60 (8), 1926-1944.
  • Mukhopadhyay, Anirban and Catherine Yeung (2010), “Building Character: Effects of Lay Theories of Self-Control on the Selection of Products for Children,” Journal of Marketing Research, 47 (2), 240-250 (authors listed alphabetically).
  • Cheng, Qiu, Yih Hwai Lee, and Catherine Yeung (2009), “Suppressing Feelings: A Double-edged Sword to Consumer Judgment and Choice,” Journal of Consumer Psychology, 19 (3), 427-439.
  • Cheng, Qiu and Catherine Yeung (2008), “Mood and Comparative Judgment: Does Mood Influence Everything and Finally Nothing?” Journal of Consumer Research, 34 (5), 657-669 (authors listed alphabetically).
  • Yeung, Catherine and Dilip Soman (2007), “The Duration Heuristic,” Journal of Consumer Research, 34 (Oct), 315-326.
  • Yeung, Catherine and Dilip Soman (2005), "Attribute Evaluability and the Range Effect,”Journal of Consumer Research, 32 (3), 363-369.
  • Yeung, Catherine and Robert S. Wyer, Jr. (2005), “Does Loving a Brand Mean Loving Its Products? The Role of Brand-Elicited Affect in Brand Extension Evaluations”, Journal of Marketing Research, 42 (4), 495-506.
  • Yeung, Catherine and Robert S. Wyer, Jr. (2004), “Affect, Appraisal, and Consumer Judgments,” Journal of Consumer Research, 31 (2), 412-424.

Iris H. Hung  
(Graduated in 2008, Fudan University)

  • Chang, H. Hannah and Iris W. Hung, “Mirror, Mirror on the Retail Wall: Self-focused Attention Promotes Reliance on Feelings in Consumer Decisions,” Journal of Marketing Research, Conditionally accepted.
  • Hung, Iris W. and Anirban Mukhopadhyay (2012), “Lenses of the Heart: How Actors' Vs. Observers' Perspectives Influence Emotional Experiences,” Journal of Consumer Research38 (6), 1103-1115.
  • Pham, Michel T., Iris W. Hung, and Gerald J. Gorn (2011), “Relaxation increases Monetary Valuations,” Journal of Marketing Research48 (5), 814-826.
  • Hung, Iris W. and Aparna A. Labroo (2011), “From Firm Muscles to Firmed Willpower: Understanding The Role of Embodied Cognition in Self-Regulation,” Journal of Consumer Research, 37(6), 1046-1064.
  • Hung, Iris W. and Robert S. Wyer, Jr. (2011), “Shaping Consumer Imaginations: The Role of Self-focused Attention in Product Evaluations,” Journal of Marketing Research, 48 (2), 381-392.
  • Hung, Iris W. and Robert S. Wyer, Jr. (2009), “Differences in Perspectives and the Influence of Charitable Appeals: When Imagining Oneself as the Victim is Not Always Beneficial,” Journal of Marketing Research, 46 (3), 421-434.
  • Hung, Iris W. and Robert S. Wyer, Jr. (2008), “The Role of Implicit Theory in Responses to Problem-solving Advertisements,” Journal of Consumer Psychology, 18 (3), 223-235.
  • Wyer, Robert S. Jr., Iris W. Hung, and Yuwei Jiang (2008), “Visual and Verbal Processing Strategies in Comprehension and Judgment,” Journal of Consumer Psychology (Invited Target Article), 18 (4), 244-257 (The top 20 most cited articles at Journal of Consumer Psychology between 2006 to 2011).
  • Wyer, Robert S. Jr., Yuwei Jiang, and Iris W. Hung (2008), “Visual and Verbal Information Processing in a Consumer Context: Further Considerations,” Journal of Consumer Psychology, 18 (4), 276-280.

Hao Shen  
(Graduated in 2008, CUHK)

  • Shen, Hao and Jaideep Sengupta (conditionally accepted), “Word of Mouth vs. Word of Mouse: How Speaking vs. Writing about a Brand Affects the Communicator,” Journal of Consumer Research.
  • Yunhui, Huang, Yanli Jia, Robert S. Wyer and, Hao Shen (forthcoming), “Physical Proximity Increases Persuasive Effectiveness through Vivid Mental Imaging,” Journal of Consumer Psychology.
  • Rong, Chen, Xiaobing Xu and Hao Shen (2017), “Go beyond just paying: Effects of payment method on level of construal,” Journal of Consumer Psychology, vol. 27 no. 2, pp. 207-217. (Equal authorship)
  • Shen, Hao, Meng Zhang, and Aradhna Krishna (2016), “Computer Interfaces and the “Direct-Touch” Effect: Can iPads Increase the Choice of Hedonic Food?”Journal of Marketing Research, Oct, pp. 745-758. (Equal authorship)
  • Shen, Hao and Akshay Rao (2016), “Looks good to me: how eye movements influence product evaluation,” Journal of Consumer Psychology, pp. 435-40
  • Shen, Hao and Jaideep Sengupta (2014), "The Crossmodal Effect of Attention on Preferences: Facilitation vs. Impairment," Journal of Consumer Research, 40 (5), 885-903.
  • Xu, Jing, Hao Shen, and Robert S. Wyer (2012), "Does the Distance Between us Matter? Influences of Physical Proximity to Others on Consumer Choice," Journal of Consumer Psychology, Vol. 22, pp. 418-423.
  • Cai, Fengyan, Hao Shen, and Michael King-man Hui (2012), "The Effect of Location on Price Estimation: Understanding Number-Location and Number-Order Associations," Journal of Marketing Research, 49 (5), 718-724.
  • Shen, Hao, Yuwei Jiang, and Rashmi Adaval (2010), ”Contrast and Assimilation Effects of Processing Fluency,” Journal of Consumer Research, 36, 876-888.
  • Shen, Hao and Robert S. Wyer, Jr. (2010), “The Effect of Past Behavior on Variety Seeking: Automatic and Deliberative Influences,” Journal of Consumer Psychology, 20, 33-42.
  • Shen, Hao and Robert S. Wyer, Jr. (2008), “Procedural Priming and Consumer Judgments: Effects on the Impact of Positively and Negatively Valenced Information,” Journal of Consumer Research, 34, 727-737.
  • Shen, Hao and Robert S. Wyer, Jr. (2008), “The Impact of Negative Affect on Responses to Affect-Regulatory Experiences,” Journal of Consumer Psychology, 18 (1), 39-48.

Elaine Chan   
(Graduated in 2009, Nanyang Technological University)

  • Chan, Elaine and Jaideep Sengupta, (2013) “Observing Flattery: A Social Comparison Perspective,” Journal of Consumer Research, 40 (4) 740-758.
  • Chan, Elaine, Jaideep Sengupta, and Anirban Mukhopadhyay (2013), "The Antecedents of Anticipatory Purchase: Reconciling the Two Routes to Optimism," Journal of Consumer Psychology, 23 (1), 90-105.
  • Chan, Elaine and Anirban Mukhopadhyay (2010), “When Choosing Makes a Good Thing Better: Temporal Variations in the Valuation of Hedonic Consumption,” Journal of Marketing Research, 47 (3), 497-507.
  • Chan, Elaine and Jaideep Sengupta (2010), “Insincere Flattery Actually Works: A Dual Attitudes Perspective,” Journal of Marketing Research, 47 (1), 122-33.

Yuwei Jiang  
(Graduated in 2009, HK PolyU)

  • Huang, Zhongqiang (Tak)#*, Xun (Irene) Huang*, and Yuwei Jiang* (2018), “The Impact of Death-Related Media Information on Consumer Value Orientation and Scope Sensitivity,” Journal of Marketing Research, forthcoming.
  • Su, Lei, Yuwei Jiang, Zhansheng Chen, and C. Nathan DeWall (2017), “Social Exclusion and Consumer Switching Behavior: A Control Restoration Mechanism,” Journal of Consumer Research, 44, 99-117.
  • Si, Kao# , and Yuwei Jiang (2017), “Bidirectional Contrast Effects between Taste Perception and Simulation: A Simulation-Induced Adaptation Mechanism,” Journal of Consumer Psychology, 27, 49-58.
  • Jiang, Yuwei, Gerald J. Gorn, Maria Galli, and Amitava Chattopadhyay (2016), “Does Your Company Have the Right Logo? How and Why Circular and Angular Logo Shapes Influence Brand Attribute Judgments,” Journal of Consumer Research, 42(5), 709-726
  • Jiang, Yuwei, Rashmi Adaval, Yael Steinhart, and Robert S. Wyer Jr. (2014), "Imagining Yourself in the Scene: The Interactive Effects of Goal-driven Self-imagery and Visual Perspectives on Consumer Behavior,” Journal of Consumer Research, 41 (2), 418-435.
  • Jiang, Yuwei, Lingjing Zhan, and Derek D. Rucker (2014), "Power and Action Orientation: Power as a Catalyst for Consumer Switching Behavior," Journal of Consumer Research, 41(1), 183-196.
  • Duclos, Rod, Echo Wen Wan, and Yuwei Jiang (2013), "Show Me the Honey! Effects of Social Exclusion on Financial Risk-taking," Journal of Consumer Research, 40 (1), 122-135.
  • Shen, Hao, Yuwei Jiang, and Rashmi Adaval (2010), “Contrast and Assimilation Effects in Processing Fluency,” Journal of Consumer Research, 36 (5), 876-889.
  • Jiang, Yuwei, Angela Cho, and Rashmi Adaval (2009), “The Unique Consequences of Feeling Lucky: Implications for Consumer Behavior,” Journal of Consumer Psychology, 19 (2), 171-184.
  • Gorn, Gerald J., Yuwei Jiang, and Gita V. Johar (2008), “Babyfaces, Trait Inferences, and Company Evaluations in a Public Relations Crisis,” Journal of Consumer Research, 35 (June), 36-49.
  • Wyer, Robert S. Jr., Iris W. Hung, and Yuwei Jiang (2008), “Visual and Verbal Processing Strategies in Comprehension and Judgment,” Journal of Consumer Psychology, 18 (4), 244-257. (Top 10 cited article in JCP, 2005-2010).
  • Wyer, Robert S. Jr., Yuwei Jiang, and Iris W. Hung (2008), “Visual and Verbal Information Processing in a Consumer Context: Further Considerations,” Journal of Consumer Psychology, 18 (4), 276-280.

Yi Zhao   
(Graduated in 2010, Georgia State University)

  • Sarang, Sunder, V. Kumar and Yi Zhao (2016), “Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods (CPG) industry,” Forthcoming at Journal of Marketing Research.
  • Shah, Denish, V. Kumar and Yi Zhao (2015), “Diagnosing Brand Performance: Accounting for the Dynamic Impact of Product Availability With Aggregate Data,” Journal of Marketing Research, 52(2), 147-165.
  • Zhao, Yi, Sha Yang, Vishal Narayan, and Ying Zhao (2013), "Modeling Consumer Learning from Online Product Reviews," Marketing Science, 32 (1), 153-169.
  • Zhao, Yi, Ying Zhao, and Kristiaan Helsen (2011), “Consumer Learning in a Turbulent Market Environment: Modeling Consumer Choice Dynamics in the Wake of Product Harm Crisis,” Journal of Marketing Research, April, 255-267.
  • Yang, Sha, Yi Zhao, Tülin Erdem, and Ying Zhao (2010), “Modeling the Intra-Household Behavioral Interaction,” Journal of Marketing Research, 47 (3), 470-484.
  • Yang, Sha, Yi Zhao, and Ravi Dhar (2010), “Modeling the Under-Reporting Bias in Panel Survey Data,” Marketing Science, 29 (3), 525-539.
  • Zhao, Yi, Ying Zhao, and Inseong Song (2009), “Predicting New Customers’ Risk Type in the Credit Card Market,” Journal of Marketing Research, 46 (4), 506-517.

Dengfeng Yan  
(Graduated in 2012, University of Texas at San Antonio)

  • Yan, Dengfeng and Jorge Pena-Marin (2017), "Round Off the Bargaining: The Effects of Offer Roundness on Willingness to Accept," Journal of Consumer Research, 44 (2), 381–395.
  • Yan, Dengfeng, Jaideep Sengupta, and Jiewen Hong (2016), "Why Does Psychological Distance Influence Construal Level? The Role of Processing Mode," Journal of Consumer Research, 43 (4), 598-613.
  • Yan, Dengfeng (2016), "Numbers Are Gendered: The Role of Numerical Precision," Journal of Consumer Research, 43 (2), 303-316.
  • Yan, Dengfeng and Alex S. Tsang (2016), "Spoiler Effect Misforecasted: Underlying Mechanism and Boundary Conditions," Journal of Consumer Psychology, 26 (1) pp. 81-90.
  • Yan, Dengfeng and A V Muthukrishnan (2014), "Killing Hope with Good Intention: Effects of Consolation Prizes on Preferences for Lottery Promotions," A.V. Muthukrishnan, Journal of Marketing Research, 51(2), 198-204.
  • Yan, Dengfeng, Jaideep Sengupta, and Robert S. Wyer (2014), "Package Size and Perceived Quality: The Intervening Role of Unit Price Perceptions", Journal of Consumer Psychology, 24 (1), 4-17.
  • Yan, Dengfeng and Jaideep Sengupta (2013), “The Influence of Base Rate and Case Information on Health Risk Perceptions: A Unified Model of Self-Positivity and Self-Negativity,” Journal of Consumer Research, 39 (5), 931-946.
  • Yan, Dengfeng and Jaideep Sengupta (2011), “Effects of Construal Level on the Price-Quality Relationship,” Journal of Consumer Research, 38 (2), 376-389.

Xi Chen
(Graduated in 2013, Erasmus University)

  • Chen, Xi, Ralf van der Lans, Tuan Q. Phan (2017) “Uncovering the Importance of Relationship Characteristics in Social Networks: Implications for Seeding Strategies,” Journal of Marketing Research, 54(2), 187-201. 

Fangyuan Chen
(Graduated in 2015, HK PolyU)

  • Chen, Fangyuan and Robert S. Wyer (2015), “The Effects of Affect, Processing Goals, and Temporal Distance on Information Processing: Qualifications on Temporal Construal Theory,” Journal of Consumer Psychology, 25 (2), 326-332.
  • Chen, Fangyuan and Jaideep Sengupta (2014), “Forced to be Bad: The Positive Impact of Low-Autonomy Vice Consumption on Consumer Vitality,” Journal of Consumer Research, 41 (4), 1089-1107.

Yimin Chen
(Graduated in 2016, Monash University)

  • Cheng, Yimin, Anirban Mukhopadhyay, and Rom Y. Schrift (2017), “Do Costly Options Lead to Better Outcomes? How the Protestant Work Ethic Influences the Cost-Benefit Heuristic in Goal Pursuit,” Journal of Marketing Research, 54, 4 (August), 636-649.