Top Publications by Marketing PhD Students and their Current Positions

NameList of Publications

Catherine Yeung 
(Graduated in 2003, CUHK)

  • Ho, Teck-Hua and Catherine Yeung (2014), “Giving Feedback to Clients,” Management ScienceManagement Science, 60 (8), 1926-1944.
  • Mukhopadhyay, Anirban and Catherine Yeung (2010), “Building Character: Effects of Lay Theories of Self-Control on the Selection of Products for Children,” Journal of Marketing Research, 47 (2), 240-250 (authors listed alphabetically).
  • Cheng, Qiu, Yih Hwai Lee, and Catherine Yeung (2009), “Suppressing Feelings: A Double-edged Sword to Consumer Judgment and Choice,” Journal of Consumer Psychology, 19 (3), 427-439.
  • Cheng, Qiu and Catherine Yeung (2008), “Mood and Comparative Judgment: Does Mood Influence Everything and Finally Nothing?” Journal of Consumer Research, 34 (5), 657-669 (authors listed alphabetically).
  • Yeung, Catherine and Dilip Soman (2007), “The Duration Heuristic,” Journal of Consumer Research, 34 (Oct), 315-326.
  • Yeung, Catherine and Dilip Soman (2005), "Attribute Evaluability and the Range Effect,”Journal of Consumer Research, 32 (3), 363-369.
  • Yeung, Catherine and Robert S. Wyer, Jr. (2005), “Does Loving a Brand Mean Loving Its Products? The Role of Brand-Elicited Affect in Brand Extension Evaluations”, Journal of Marketing Research, 42 (4), 495-506.
  • Yeung, Catherine and Robert S. Wyer, Jr. (2004), “Affect, Appraisal, and Consumer Judgments,” Journal of Consumer Research, 31 (2), 412-424.

Iris H. Hung  
(Graduated in 2008, Fudan)

  • Hung, Iris W. and Anirban Mukhopadhyay (2012), “Lenses of the Heart: How Actors' Vs. Observers' Perspectives Influence Emotional Experiences,” Journal of Consumer Research38 (6), 1103-1115.

  • Pham, Michel T., Iris W. Hung, and Gerald J. Gorn (2011), “Relaxation increases Monetary Valuations,” Journal of Marketing Research48 (5), 814-826, 2011

  • Hung, Iris W. and Aparna A. Labroo (2011), “From Firm Muscles to Firmed Willpower: Understanding The Role of Embodied Cognition in Self-Regulation,” Journal of Consumer Research, 37(6), 1046-1064.

  • Hung, Iris W. and Robert S. Wyer, Jr. (2011), “Shaping Consumer Imaginations: The Role of Self-focused Attention in Product Evaluations,” Journal of Marketing Research, 48 (2), 381-392.

  • Hung, Iris W. and Robert S. Wyer, Jr. (2009), “Differences in Perspectives and the Influence of Charitable Appeals: When Imagining Oneself as the Victim is Not Always Beneficial,” Journal of Marketing Research, 46 (3), 421-434.

  • Hung, Iris W. and Robert S. Wyer, Jr. (2008), “The Role of Implicit Theory in Responses to Problem-solving Advertisements,” Journal of Consumer Psychology, 18 (3), 223-235.

  • Wyer, Robert S. Jr., Iris W. Hung, and Yuwei Jiang (2008), “Visual and Verbal Processing Strategies in Comprehension and Judgment,” Journal of Consumer Psychology (Invited Target Article), 18 (4), 244-257 (The top 20 most cited articles at Journal of Consumer Psychology between 2006 to 2011).
  • Wyer, Robert S. Jr., Yuwei Jiang, and Iris W. Hung (2008), “Visual and Verbal Information Processing in a Consumer Context: Further Considerations,” Journal of Consumer Psychology, 18 (4), 276-280.

Hao Shen  
(Graduated in 2008, CUHK)

  • Shen, Hao and Jaideep Sengupta (2014), "The Crossmodal Effect of Attention on Preferences: Facilitation vs. Impairment," Journal of Consumer Research, 40 (5), 885-903 .

  • Xu, Jing, Hao Shen, and Robert S. Wyer (2012), "Does the Distance Between us Matter? Influences of Physical Proximity to Others on Consumer Choice," Journal of Consumer Psychology, Vol. 22, pp. 418-423.

  • Shen, Hao and Jaideep Sengupta (2012), "If You Can't Grab It, It Won't Grab You: The Effect of Restricting the Dominant Hand on Target Evaluations," Journal of Experimental Social Psychology, 48, 525-529.

  • Cai, Fengyan, Hao Shen, and Michael King-man Hui (2012), "The Effect of Location on Price Estimation: Understanding Number-Location and Number-Order Associations," Journal of Marketing Research, 49 (5), 718-724.

  • Shen, Hao, Wyer, Robert S., and Cai, Fengyan (2012), "The Generalization of Deliberative and Automatic Behavior: The Role of Procedural Knowledge and Affective Reactions," Journal of Experimental Social Psychology, 48, pp. 819-828.

  • Shen, Hao, Yuwei Jiang, and Rashmi Adaval (2010), ”Contrast and Assimilation Effects of Processing Fluency,” Journal of Consumer Research, 36, 876-888.

  • Shen, Hao and Robert S. Wyer, Jr. (2010), “The Effect of Past Behavior on Variety Seeking: Automatic and Deliberative Influences,” Journal of Consumer Psychology, 20, 33-42.

  • Shen, Hao and Robert S. Wyer, Jr. (2008), “Procedural Priming and Consumer Judgments: Effects on the Impact of Positively and Negatively Valenced Information,” Journal of Consumer Research, 34, 727-737.

  • Shen, Hao and Robert S. Wyer, Jr. (2008), “The Impact of Negative Affect on Responses to Affect-Regulatory Experiences,” Journal of Consumer Psychology, 18 (1), 39-48.

Elaine Chan  
(Graduated in 2009, Tilburg)

  • Chan, Elaine and Jaideep Sengupta, (2013) “Observing Flattery: A Social Comparison Perspective,” Journal of Consumer Research, 40 (4) 740-758.

  • Chan, Elaine, Jaideep Sengupta, and Anirban Mukhopadhyay (2013), "The Antecedents of Anticipatory Purchase: Reconciling the Two Routes to Optimism," Journal of Consumer Psychology, 23 (1), 90-105.

  • Chan, Elaine and Anirban Mukhopadhyay (2010), “When Choosing Makes a Good Thing Better: Temporal Variations in the Valuation of Hedonic Consumption,” Journal of Marketing Research, 47 (3), 497-507.

  •  Chan, Elaine and Jaideep Sengupta (2010), “Insincere Flattery Actually Works: A Dual Attitudes Perspective,” Journal of Marketing Research, 47 (1), 122-33.

Yuwei Jiang  
(Graduated in 2009, HK PolyU)

  • Jiang, Yuwei, Rashmi Adaval, Yael Steinhart, and Robert S. Wyer Jr. (forthcoming), "Imagining Yourself in the Scene: The Interactive Effects of Goal-driven Self-imagery and Visual Perspectives on Consumer Behavior,” Journal of Consumer Research.

  • Jiang, Yuwei, Lingjing Zhan, and Derek D. Rucker (2014), "Power and Action Orientation: Power as a Catalyst for Consumer Switching Behavior," Journal of Consumer Research, 41(1), 183-196.

  • Jiang, Yuwei, and Jiewen Hong (2014), "It Feels Fluent, But Not Right: The Interactive Effect of Expected and Experienced Processing Fluency on Evaluative Judgment," Journal of Experimental Social Psychology, 54, 147-152. [Equal authorship].

  • Duclos, Rod, Echo Wen Wan, and Yuwei Jiang (2013), "Show Me the Honey! Effects of Social Exclusion on Financial Risk-taking," Journal of Consumer Research, 40 (1), 122-135.

  • Shen, Hao, Yuwei Jiang, and Rashmi Adaval (2010), “Contrast and Assimilation Effects in Processing Fluency,” Journal of Consumer Research, 36 (5), 876-889.

  • Jiang, Yuwei, Angela Cho, and Rashmi Adaval (2009), “The Unique Consequences of Feeling Lucky: Implications for Consumer Behavior,” Journal of Consumer Psychology, 19 (2), 171-184.

  • Gorn, Gerald J., Yuwei Jiang, and Gita V. Johar (2008), “Babyfaces, Trait Inferences, and Company Evaluations in a Public Relations Crisis,” Journal of Consumer Research, 35 (June), 36-49.

  • Wyer, Robert S. Jr., Iris W. Hung, and Yuwei Jiang (2008), “Visual and Verbal Processing Strategies in Comprehension and Judgment,” Journal of Consumer Psychology, 18 (4), 244-257. (Top 10 cited article in JCP, 2005-2010).

  • Wyer, Robert S. Jr., Yuwei Jiang, and Iris W. Hung (2008), “Visual and Verbal Information Processing in a Consumer Context: Further Considerations,” Journal of Consumer Psychology, 18 (4), 276-280.

Yi Zhao  
(Graduated in 2010, Georgia State U)

  • Zhao, Yi, Sha Yang, Vishal Narayan, and Ying Zhao (2013), "Modeling Consumer Learning from Online Product Reviews," Marketing Science, 32 (1), 153-169.

  • Zhao, Yi, Ying Zhao, and Kristiaan Helsen (2011), “Consumer Learning in a Turbulent Market Environment: Modeling Consumer Choice Dynamics in the Wake of Product Harm Crisis,” Journal of Marketing Research, April, 255-267.

  • Yang, Sha, Yi Zhao, Tülin Erdem, and Ying Zhao (2010), “Modeling the Intra-Household Behavioral Interaction,” Journal of Marketing Research, 47 (3), 470-484.

  • Yang, Sha, Yi Zhao, and Ravi Dhar (2010), “Modeling the Under-Reporting Bias in Panel Survey Data,” Marketing Science, 29 (3), 525-539.

  • Zhao, Yi, Ying Zhao, and Inseong Song (2009), “Predicting New Customers’ Risk Type in the Credit Card Market,” Journal of Marketing Research, 46 (4), 506-517.

Dengfeng Yan  
(Graduated in 2012, U of Texas at San Antonio)

  • Yan, Dengfeng (2014), "Future Events Are Far Away: Exploring the Distance-on-Distance Effect," Journal of Personality and Social Psychology, 106 (4), 514-525.

  • Yan, Dengfeng and A V Muthukrishnan (2014), "Killing Hope with Good Intention: Effects of Consolation Prizes on Preferences for Lottery Promotions," A.V. Muthukrishnan, Journal of Marketing Research, 51(2), 198-204.

  • Yan, Dengfeng, Jaideep Sengupta, and Robert S. Wyer (2014), "Package Size and Perceived Quality: The Intervening Role of Unit Price Perceptions", Journal of Consumer Psychology, 24 (1), 4-17.

  • Yan, Dengfeng and Jaideep Sengupta (2013), “The Influence of Base Rate and Case Information on Health Risk Perceptions: A Unified Model of Self-Positivity and Self-Negativity,” Journal of Consumer Research, 39 (5), 931-946.

  • Yan, Dengfeng and Jaideep Sengupta (2011), “Effects of Construal Level on the Price-Quality Relationship,” Journal of Consumer Research, 38 (2), 376-389.

Fangyuan Chen  
(Graduated in 2015, Peking University)

  • Chen, Fangyuan and Jaideep Sengupta (2014), “Forced to be Bad: The Positive Impact of Low-Autonomy Vice Consumption on Consumer Vitality,” Journal of Consumer Research, forthcoming.

  • Chen, Fangyuan and Robert S. Wyer, “The Effects of Affect, Processing Goals, and Temporal Distance on Information Processing: Qualifications on Temporal Construal Theory,” conditionally accepted at the Journal of Consumer Psychology.