[Seminar Series] [Publications] [Working Paper Series] [Research Interests] [Funded Projects]

Research Interests

Index by Name:

ADAVAL, Rashmi	HELSEN, Kristiaan	SENGUPTA, Jaideep
DALTON, Amy	HONG, Jiewen	WYER, Robert S.
DUCLOS, Rod	van der LANS, Ralf	XIANG, Yi
GALLI, Maria	MUKHOPADHYAY, Anirban	ZHAO, Oliver Y.
GORN, Gerald J.	MUTHUKRISHNAN, A.V.	ZHAO, Ying
GUO, Liang	SALVACRUZ, Joseph C.	ZHOU, Rongrong

ADAVAL, Rashmi
Role of affect in consumer information processing; effects of sensory information on memory, judgments and behavior; context effects on judgments and behavior.

DALTON, Amy
Self-regulation; identity; nonconscious influences on consumer behavior.

DUCLOS, Rod
Consumer psychology as it relates to consumer welfare, e.g., preference formation and evolution over time; impulsivity, self-regulation, and decision making; prosocial behavior.

GALLI, Maria
Associative learning; attitude formation and change; attitude-behavior relationship; automaticity; social marketing.

GORN, Gerald J.
Effects of advertising; cross-cultural consumer behavior; social marketing.

GUO, Liang
Marketing strategy; information and contract; economics of social culture; structural modeling of choice behavior and market structure.

HELSEN, Kristiaan
Competitive marketing; hazard rate modelling; international marketing; new products modeling, product harm crises, empirical modeling.

HONG, Jiewen
Affect and consumer judgment and decision making; consumer self-regulation, culture and persuasion.

van der LANS, Ralf

Bayesian data analysis; eye movements; retailing; spatial models; visual attention; online marketing.

MUKHOPADHYAY, Anirban
Motivation and self-regulation; lay theories; emotions; agents, recommendations, and preferences.

MUTHUKRISHNAN, A.V.
Consumer and managerial judgment and decision making; branding; promotions.

SALVACRUZ, Joseph C.
Strategic marketing management; branding; international marketing and business; food and agribusiness marketing; applied economics/econometrics.

SENGUPTA, Jaideep
Consumer information processing; persuasion and attitude strength; effects of marketing communications; self-regulation and self-control.

WYER, Robert S.
Information processing; the representation of narrative information in memory and its use in judgment; priming effects on comprehension, judgment, and decisions; memory processes; affect and cognition.

XIANG, Yi
IMedia strategy; marketing strategy; market evolution; business-to-business marketing; marketing channels; information economics.

ZHAO, Oliver Y.
Electronic commerce; online customer behavior; technology adoption; business intelligence; marketing intelligence/CRM; data modeling; data mining.

ZHAO, Ying
Empirical modeling of competitive strategies;  pricing; consumer choice dynamics.

ZHOU, Rongrong
Consumer judgment and decision-making; motivational influences in consumer behavior; customer experiences in services; the role of visual processing in decision-making.

[Seminar Series] [Publications] [Working Paper Series] [Research Interests] [Funded Projects]