In 1994, a marketing working paper series was started.
The papers currently included in the series are:
Working Paper Series Order-Form
| Series No. |
Title |
Author(s) |
MKTG 00.153
ABSTRACT |
Strengthening Vs. Weakening
Effects of Inconsistencies in Attribute Information: A Resolution
of Opposing Perspectives |
Jaideep Sengupta and Gita
Venkataramani Johar |
MKTG 00.152
ABSTRACT |
Behavioral Strategies in
Repeated Pure Coordination Games |
Rami Zwick, Amnon Rapoport
and Alison King Chung Lo |
MKTG 00.151
ABSTRACT |
Transitory Determinants
of Values and Decisions: The Utility (or Nonutility) of Individualism
and Collectivism in Understanding Cultural Differences; |
Donnel A. Briley and Robert
S. Wyer, Jr. |
MKTG 00.150 (Revision of
MKTG 99.144)
ABSTRACT |
Online Store as a New Direct
Channel and Emerging Hybrid Channel System |
Byong-Duk Rhee and Seong-Yong
Park |
MKTG 00.149
ABSTRACT |
Absence Makes the Mind
Grow Sharper: Element Omission and Product Recall |
Jaideep Sengupta, Gerald
J. Gorn and Marvin E. Goldberg |
| MKTG 00.148 |
Internet Auctions - Popular
and Professional Literature Review |
Miriam Herschlag and Rami
Zwick |
MKTG 99.147
ABSTRACT |
Reference Dependence and
Loss Aversion in Brand Consideration and Choice |
Sangman Han and Wilfried
R. Vanhonacker |
MKTG 99.146
ABSTRACT |
Choice of Prizes Allocated
by Multiple Lotteries with Endogenously Determined Probabilities |
Amnon Rapoport, Alison
King Chung Lo and Rami Zwick |
MKTG 99.145 (Revision of
MKTG 98.114)
ABSTRACT |
Misrepresentation in the
Consumer Context |
Jaideep Sengupta, Darren
W. Dahl and Gerald J. Gorn |
MKTG 99.144
ABSTRACT |
Online Store as a New Direct
Channel and Emerging Hybrid Channel System |
Byong-Duk Rhee and Seong-Yong
Park |
MKTG 99.143
ABSTRACT |
Culture, Education and
Cognition: A Review and Discussion of Chinese versus American
Cognitive Styles |
Lydia J. Price and Donnel
Briley |
MKTG 99.142
ABSTRACT |
The Role of Affect in Perceptions
of Brand Name and Price: Effects and Underlying Cognitive Mechanisms |
Rashmi Adaval |
MKTG 99.141
ABSTRACT |
Bonus and Penalty in Common
Pool Resource Dilemmas under Uncertainty |
Amnon Rapoport and Wing
Tung Au |
MKTG 99.140
ABSTRACT |
Contingent Effects of Anxiety
on Message Elaboration and Persuasion |
Jaideep Sengupta and Gita
Venkataramani Johar |
MKTG 99.139
ABSTRACT |
Elicitation of Strategy
Profiles in Large Group Coordination Games |
Darryl A. Seale and Amnon
Rapoport |
MKTG 99.138
ABSTRACT |
Pizzas: Pi or Square? Psychophysical
Biases in Area Estimation |
Robert E. Krider, Priya
Raghubir and Aradhna Krishna |
MKTG 99.137 (Revision of
MKTG 96.070)
ABSTRACT |
Invariance Failure under
Subgame Perfectness in Sequential Bargaining |
Rami Zwick, Amnon Rapoport
and Eythan Weg |
MKTG 99.136
ABSTRACT |
Tacit Coordination in a
Decentralized Market Entry Game with Fixed Capacity |
Rami Zwick and Amnon Rapoport |
MKTG 99.135 (Revision of
MKTG 97.089)
ABSTRACT |
The Decomposition of Promotional
Response: An Empirical Generalization |
David R. Bell, Jeongwen
Chiang and V. Padmanabhan |
MKTG 99.134 (Revision of
MKTG 96.073)
ABSTRACT |
Supermarket Shopping Adoption
and the Modernization of Food Retailing: Theory, Method and
Application |
Arieh Goldman, Seshan Ramaswami
and Robert Krider |
MKTG 99.133
ABSTRACT |
How Much Should I Pay for
This Pizza? Psychophysical Biases in Area Estimation |
Robert E. Krider, Priya
Raghubir and Aradhna Krishna |
| MKTG 99.132 |
Auction on the Internet
- A Preliminary Study |
Kevin Chui and Rami Zwick |
MKTG 99.131
ABSTRACT |
Game Theory: Contributions
to the Study of Human Cognition |
Amnon Rapoport |
MKTG 98.130
ABSTRACT |
The Emergence of Market
Structure in New Repeat-Purchase Categories: A Dynamic Approach
and An Empirical Application |
Bart J. Bronnenberg, Vijay
Mahajan and Wilfried R. Vanhonacker |
MKTG 98.129 (Revision of
MKTG 98.111)
ABSTRACT |
Reference Dependence and
Loss Aversion in the Evaluation of Brands for Choice Set Inclusion
and for Selection |
Sangman Han and Wilfried
R. Vanhonacker |
| MKTG 98.128 |
Structuring Foreign Direct
Investments in China: A Strategic Opportunity |
Wilfried R. Vanhonacker |
MKTG 98.127
ABSTRACT |
Do Choice Sets Matter? |
Sangman Han and Wilfried
R. Vanhonacker |
MKTG 98.126
ABSTRACT |
Promotion Thresholds: Price
Change Insensitivity or Risk Hurdle? |
Robert E. Krider and Sangman
Han |
MKTG 98.125
ABSTRACT |
Collaborating to Compete
A Game-Theoretical Model and Empirical Investigation of the
Effect of Profit-Sharing Arrangement and Type of Alliance |
Wilfred Amaldoss, Robert
J. Meyer, Jagmohan S. Raju and Amnon Rapoport |
MKTG 98.124
ABSTRACT |
Affect and Information
Processing |
Robert S. Wyer, Jr., Gerald
L. Clore and Linda M. Isbell |
MKTG 98.123
ABSTRACT |
Racial Stereotype Activation
in a Social Context: The Effects of Imagining a Social Interaction
on Concept Accessibility, Judgments and Overt Behavior |
Landon D. Reid and Robert
S. Wyer, Jr. |
MKTG 98.122
ABSTRACT |
Affect and Memory: A Theoretical
Note |
Robert S. Wyer, Jr., Gerald
L. Clore and Linda M. Isbell |
MKTG 98.121
ABSTRACT |
Cultural Variation in the
Use of Current Life Satisfaction in Future Outlook |
Shigehiro Oishi, Robert
S. Wyer, Jr. and Stanley Colcombe |
MKTG 98.120
ABSTRACT |
Effects of Attitude Expression
Versus Dissimulation on Attitude Strength |
Gita Venkataramani Johar
and Jaideep Sengupta |
MKTG 98.119
ABSTRACT |
Strategic Quality Decisions
under Heterogeneous Resource Endowments |
Byong-Duk Rhee and Seth
Norton |
MKTG 98.118
ABSTRACT |
The Information Advantage
in Two-Person Bargaining with Incomplete Information |
Darryl A. Seale, Terry
E. Daniel and Amnon Rapoport |
MKTG 98.117
ABSTRACT |
First-Mover Disadvantage
with Consumers' Idiosyncratic preferences along Unobservable
Characteristics |
Byong-Duk Rhee, André
de Palma and Jacques-François Thisse |
MKTG 98.116
ABSTRACT |
An Experimental Study of
Coordination and Learning in Iterated Two-Market Entry Games |
Amnon Rapoport, Darryl
A. Seale and Eyal Winter |
MKTG 98.115
ABSTRACT |
The Psychological and Economical
Perspectives on Human Decisions in Social and Interactive Contexts |
Rami Zwick, Ido Erev and
David Budescu |
MKTG 98.114
ABSTRACT |
Lying Behavior in the Consumer
Context |
Jaideep Sengupta, Darren
W. Dahl and Gerald J. Gorn |
MKTG 98.113
ABSTRACT |
Empirical Evidence of Self-Organized
Criticality in Retail Industry Dynamics |
Robert E. Krider |
MKTG 98.112
ABSTRACT |
Weighted Probabilities
in Tacit Coordination under Uncertainty: Theory and Evidence
from Market Entry Games |
Amnon Rapoport, Darryl
A. Seale and Lisa Ordonez |
MKTG 98.111 (Revision of
MKTG 96.063)
ABSTRACT |
Reference Dependence and
Loss Aversion in Choice-Set Formation and Brand Selection |
Sangman Han and Wilfried
R. Vanhonacker |
MKTG 98.110
ABSTRACT |
Clustering at the Movies |
Kamel Jedidi, Robert E.
Krider and Charles B. Weinberg |
MKTG 98.109 (Revision of
MKTG 97.099)
ABSTRACT |
Additivity Versus Attenuation:
The Role of Culture in the Resolution of Information Incongruity |
Jennifer L. Aaker and Jaideep
Sengupta |
MKTG 98.108
ABSTRACT |
A Busy Mind is the Devil's
Workshop: Attitude-Behavior Disruption in Consumer Settings |
Jaideep Sengupta and Gavan
J. Fitzsimons |
MKTG 98.107
ABSTRACT |
Reinforcement-Based Adaptive
Learning in Asymmetric Two-Person Bargaining with Incomplete
Information |
Amnon Rapoport, Terry E.
Daniel and Darryl A. Seale |
MKTG 98.106
ABSTRACT |
Strategic Play and Adaptive
Learning in the Sealed-Bid Bargaining Mechanism |
Terry E. Daniel, Darryl
A. Seale and Amnon Rapoport |
MKTG 97.105
ABSTRACT |
A Judgment Construction
Perspective of Post-Challenge Brand Evaluation |
A.V. Muthukrishnan, Michel
Tuan Pham and Amitabh Mungale |
MKTG 97.104
ABSTRACT |
Infinite Horizon Bargaining
Games: Theory and Experiments |
Eythan Weg and Rami Zwick |
MKTG 97.103
ABSTRACT |
Coordination, "Magic",
and Reinforcement Learning in a Market Entry Game |
Ido Erev and Amnon Rapoport |
MKTG 97.102
ABSTRACT |
Optional Stopping Behavior
with Relative Ranks: The Secretary Problem with Unknown Population
Size |
Darryl A. Seale and Amnon
Rapoport |
MKTG 97.101
ABSTRACT |
Social Dilemmas Embedded
in Between-Group Competitions: Effects of Contest and Distribution
Rules |
Amnon Rapoport and Wilfred
Amaldoss |
MKTG 97.100
ABSTRACT |
Competition for the Development
of a New Product: Theoretical and Experimental Investigation |
Amnon Rapoport and Wilfred
Amaldoss |
MKTG 97.099
ABSTRACT |
The Role of Culture in
the Resolution of Information Incongruity |
Jennifer L. Aaker and Jaideep
Sengupta |
MKTG 97.098
ABSTRACT |
Coordination and Learning
Behavior in Large Groups with Asymmetric Players |
Amnon Rapoport, Darryl
A. Seale and Eyal Winter |
MKTG 97.097
ABSTRACT |
Message Sidedness at the
Brand and Product Form Levels: Overcoming the Shortcoming of
Two-sided Messages? |
Bodo Lang, Christina Lee
and Rami Zwick |
MKTG 97.096
ABSTRACT |
Assessing the Integrity
of Cross-Validation: A Case for Small Sample-Based Research |
Namwoon Kim and Jin K.
Han |
MKTG 97.095
ABSTRACT |
Do Market Pioneers Maintain
Their Innovative Spark Over Time? |
Jeongwen Chiang and William
T. Robinson |
MKTG 97.094
ABSTRACT |
Transference of Marketing
Activities and Strategies to Foreign Markets |
Gerald Albaum and David
K. Tse |
MKTG 97.093
ABSTRACT |
Strategic Type of Firm
and Foreign Market Performance |
Gerald Albaum, Felicitas
E. Evangelista and Aviv Shoham |
| MKTG 97.092 |
Asymmetric Post-Promotion
Effects |
Luc Wathieu and Bart J.
Bronnenberg |
| MKTG 97.091 |
To Zap or Not to Zap: A
Mixture Model of Channel Switching During Commercials |
S. Siddarth and Amitava
Chattopadhyay |
| MKTG 97.090 |
Markov Chain Monte Carlo
and Models of Consideration Set and Parameter Heterogeneity |
Jeongwen Chiang, Siddhartha
Chib and Chakravarthi Narasimhan |
| MKTG 97.089 |
The "84/14/2" Rule Revisited:
What Drives Choice, Incidence and Quantity Elasticities? |
David R. Bell, Jeongwen
Chiang and V. Padmanabhan |
MKTG 97.088
ABSTRACT |
What Price for Fairness?
A Bargaining Study |
Rami Zwick and Xiao-Ping
Chen |
| MKTG 96.087 |
To Wfoe or Not to Wfoe,
That's the China Question: Can One Go It Alone in China? |
Wilfried Vanhonacker |
| MKTG 96.086 |
Entering China: An Unconventional
Approach |
Wilfried Vanhonacker |
MKTG 96.085
ABSTRACT |
When Do Price Promotions
Affect Pre-Trial Brand Evaluations? |
Priya Raghubir and Kim
Corfman |
| MKTG 96.084 |
Market Orientation and
Organizational Performance: Is Innovation the Missing Link? |
Jin K. Han, Namwoon Kim
and Rajendra K. Srivastva |
MKTG 96.083
ABSTRACT |
Bargaining and Search:
An Experimental Study |
Rami Zwick and Ching Chyi
Lee |
MKTG 96.082
ABSTRACT |
Factors Impeding Market
Share Growth of Supermarkets: Food Retail Modernization in Hong
Kong |
Arieh Goldman, Robert Krider
and Seshan Ramaswami |
| MKTG 96.081 |
To Match or Not to Match:
Should Advertising Appeals Match the Basis of Consumers Attitudes? |
Laurette Dube, Amitava
Chattopadhyay and Anick Letarte |
| MKTG 96.080 |
Supermarkets in China:
Entry Limitations and Strategic Dilemmas |
Arieh Goldman |
MKTG 96.079
ABSTRACT |
The Effect of Consumer
Stockpiling and Product Perishability on Long Run Grocery Shopping
Behavior |
Robert E. Krider and Charles
B. Weinberg |
| MKTG 96.078 |
Effects of Color as an
Executional Cue in Advertising: They're in the Shade |
Gerald J. Gorn, Amitava
Chattopadhyay, Tracey Yi and Darren W. Dahl |
| MKTG 96.077 |
A Habit-Formation Model
of Brand Choice |
Jin K. Han, Sangman Han
and Wilfried R. Vanhonacker |
| MKTG 96.076 |
Availability Designs in
Choice-Based Conjoint: Full Information Estimation and Hypothesis
Testing |
James B. Wiley |
| MKTG 96.075 |
Consumer Interpretations
of Warranty Information: Cue Ambiguity and Contextual Meaning |
Lydia J. Price and Niraj
Dawar |
| MKTG 96.074 |
Facilitating Sales Processes
in Industrial Markets: Managing Intra-Organizational Diffusion
of Innovations |
Namwoon Kim and Rajendra
K. Srivastava |
MKTG 96.073
ABSTRACT |
Supermarket Shopping Adoption
and The Modernization of Food Retailing: Theory, Method, and
Application |
Arieh Goldman, Robert Krider
and Seshan Ramaswami |
| MKTG 96.072 |
The Relative Importance
of Product-Category Dynamics and Corporate Identity in Brand
Extensions: A Comparison of Hong Kong and U.S. Consumers |
Jin K. Han and Bernd H.
Schmitt |
MKTG 96.071
ABSTRACT |
An Experimental Study of
Buyer-Seller Negotiation: Self-Interest Versus Other- Regarding
Behavior |
Rami Zwick and Eythan Weg |
MKTG 96.070
ABSTRACT |
A Breakdown of Invariance:
The Case of Two vs. Three-Person Sequential Bargaining |
Rami Zwick, Amnon Rapoport
and Eythan Weg |
| MKTG 96.069 |
Reporting of Extreme Positions
Using Likert Scales |
Gerald Albaum |
| MKTG 96.068 |
Do Promotions Advertise
Lower Price Brands? |
Luc Wathieu and Bart J.
Bronnenberg |
| MKTG 96.067 |
An Interactive Market Evolution
Model of Related Technological Products |
Namwoon Kim, Jerome Yen
and Kar Yan |
| MKTG 96.066 (Revision of
MKTG 95.029) |
National Brands versus
Private Labels: An Empirical Study of Competition, Advertising,
and Collusion |
Philip M. Parker and Namwoon
Kim |
| MKTG 96.065 |
The Choice For or Against
Opportunistic Behavior in Interfirm Relationships: An Integration
of Managerial and Game-Theoretic Perspectives |
Willem P. Burgers and Peter
Hwang |
| MKTG 96.064 (Revision of
MKTG 95.046) |
Estimating Main Effects
with Pareto Optimal Subsets |
Damaraju Raghavarao and
James B. Wiley |
| MKTG 96.063 |
Reference Dependence and
Loss Aversion in Choice Set Formation and Brand |
Sangman Han and Wilfried
R. Vanhonacker |
| MKTG 96.062 |
Modeling Inter-Category
Dynamics for Multi-Generation Technological Products |
Namwoon Kim, Dae Ryun Chang
and Allan D. Shocker |
| MKTG 96.061 |
Framing Art: The Role of
Galleries in the Circulation of Art |
Annamma Joy |
| MKTG 96.060 |
Simultaneous Estimation
of Market Diffusion and Competition for New |
Namwoon Kim, Rajendra K.
Srivastava and Products Eileen Bridges |
| MKTG 96.059 (Revision of
MKTG 95.044) |
Asymmetric Promotion Effects
and Brand Positioning |
Bart J. Bronnenberg and
Luc Wathieu |
MKTG 96.058
ABSTRACT |
Coupon Value: A Signal
for Price? |
Priya Raghubir |
| MKTG 95.057 |
The Impact of Music on
ConsumersÕ Reactions to Waiting for Services |
Michael K. Hui, Laurette
Dube and Jean-Charles Chebat |
MKTG 95.056
ABSTRACT |
AIDS and Me, Never the
Twain Shall Meet: Factors Affecting Judgments of Risk |
Priya Raghubir and Geeta
Menon |
| MKTG 95.055 |
A Cross-Cultural Study
of Interpersonal Information Exchange |
Niraj Dawar, Philip Parker
and Lydia J. Price |
| MKTG 95.054 |
The Value of Information
Processing |
Luc Wathieu |
| MKTG 95.053 (Revision of
MKTG 94.020) |
Modeling Lead/Lag Phenomena
in Global Jehoshua Eliashberg and Marketing: The Case of VCRs |
Kristiaan Helsen |
| MKTG 95.052 |
Framing the Deal: The Role
of Restrictions in Accentuating Deal Value |
J. Jeffrey Inman, Anil
C. Peter and Priya Raghubir |
| MKTG 95.051 |
A Method for Improved Learning
From |
Wilfried R. Vanhonacker,
Lydia J. Price and Donald R. Lehmann |
| MKTG
95.050 |
Habits and the Anomalies
in Intertemporal Choice |
Luc Wathieu |
| MKTG 95.049 |
Composite Branding Alliances:
An Investigation of Extension and Feedback Effects |
C. Whan Park, Sung Youl
Jun and Allan D. Shocker |
| MKTG 95.048 |
The Joint Effects of Brands
and Warranties in Signaling New Product Quality |
Lydia Price and Niraj Dawar |
| MKTG 95.047 |
"Clout" and "Vulnerability"
in Retail Choice: Modeling Competitive Effects of Performance
Perception, Satisfaction, and Intention |
James B. Wiley and Paul
D. Larson |
| MKTG 95.046 |
Estimating Main Effects
with Pareto Optimal Subsets |
Damaraju Raghavarao and
James B. Wiley |
| MKTG 95.045 |
A Comparison of the Perceptions
of Clients and Design Consultants Toward Corporate Identity
Programs |
Dae Ryun Chang and Don
Ryun Chang |
| MKTG 95.044 |
Asymmetric Promotion Effects
and Brand Positioning |
Bart J. Bronnenberg and
Luc Wathieu |
| MKTG 95.043 (Revision MKTG
94.017) |
An Initial and Repeat Purchase
Demand of Model for Multi-Generation Technological Product Markets |
Namwoon Kim and Rajendra
K. Srivastava |
| MKTG 95.042 (Revision of
MKTG 94.019) |
A Reference Run-Length
Model of Inertial and Variety-Seeking Behavior |
Jin K. Han and Sangman
Han |
| MKTG 95.041 |
Chaos: Implications for
New Product Forecasting and the Research-Practice Interface |
Fred Phillips and Namwoon
Kim |
| MKTG 95.040 (Revision of
MKTG 94.027) |
Limited Choice Sets, Local
Price Response, and Implied Measures of Price Competition |
Bart J. Bronnenberg and
Wilfried R. Vanhonacker |
| MKTG 95.039 |
As the Crow Flies: Bias
in Consumers' Distance Judgments |
Priya Raghubir and Aradhna
Krishna |
| MKTG 95.038 |
Understanding the Negativity
Effect:The Role of Processing Focus |
Lydia J. Price |
| MKTG 95.037 |
An Individual Level Analysis
of the Mutual Fund Investment Decision |
Noel Capon, Gavan J. Fitzsimons
and Russ Alan |
| MKTG 95.036 |
Heads You Win, Tails I
Lose: The Case of Positioning along Counterstereotypic Dimensions |
Priya Raghubir |
| MKTG 95.035 |
How Much Will I Spend?
Factors Affecting Consumers' Estimates of Future Expense |
Geeta Menon, Priya Raghubir
and Norbert Schwarz |
| MKTG 95.034 |
Counterbiasing Methods
for Asking Sensitive Questions: The Effects of Type of Referent
and Frequency Wording |
Priya Raghubir and Geeta
Menon |
| MKTG 95.033 |
The Effect of Euclidean
Length Between the End-Points of a Line on Perceived Numerosity
of the Line |
Aradhna Krishna and Priya
Raghubir |
| MKTG 95.032 |
A Model of Intertemporal
Preferences with Application in Agency Theory |
Luc Wathieu |
| MKTG 95.031 |
Hierarchies and The Self-Control
of Risk Attitude |
Luc Wathieu |
MKTG 95.030
ABSTRACT |
Competitive Dynamics and
The Introduction of New Products: The Motion Picture Timing
Game |
Robert E. Krider and Charles
B. Weinberg |
| MKTG 95.029 |
National Brands versus
Private-Labels:An Empirical Study of Competition, Advertising,
and Collusion |
Philip M. Parker and Namwoon
Kim |
| MKTG 94.028 |
Modelling Global Diffusion |
Marnik G. Dekimpe, Philip
M. Parker and Miklos Sarvary |
| MKTG 94.027 |
In-Store Awareness, Consideration
and Bronnenberg and Brand Choice: A Ca(u)se for Local Price
Response |
Bart J. Bronnenberg and
Wilfried R. Vanhonacker |
| MKTG 94.026 |
A Product Typology Based
on Ethnicity and Acculturation |
Michael K. Hui, Michel
Laroche and Chankon Kim |
| MKTG 94.025 |
Equity Sharing Arrangements
and Joint Venture Operation in The People's Republic of China |
Yigang Pan and Wilfried
R. Vanhonacker |
| MKTG 94.024 |
What Should We Tell Customers
in Different Waiting Durations: Behavioral Mechanisms and Service
Evaluation |
Michael K. Hui and |
| MKTG 94.023 |
Meta-Analysis and Response
Surface Extrapolation: A Least Squares Approach |
Wilfried R. Vanhonacker |
| MKTG 94.022 |
International Equity Joint
Ventures in China: Operations and Potential Close-Downand |
Yigang Pan, Wilfried R.
Vanhonacker and Robert E. Pitts |
| MKTG 94.021 |
Contextual Effects of Product
Line Pricing |
S. Ramaswami |
| MKTG 94.020 |
Modeling Lead/Lag Phenomena
in Global Marketing : The Case of VCRs |
Jehoshua Eliashberg and
Kristiaan Helsen |
| MKTG 94.019 |
A Reference Run-Length
Model of Inertial and Variety-Seeking Behavior |
Jin K. Han and Sangman
Han |
| MKTG 94.018 |
A Minimum Discount Level
for a Consideration Set |
Sunil Gupta and Sangman
Han, |
| MKTG 94.017 |
Initial and Repeat Purchase
Demand Model in the Multi-Generation Technological Product Markets |
Namwoon Kim and Rajendra
K. Srivastava |
| MKTG 94.016 |
The Effect of Delay Type
and Service Stage on Consumers' Reactions to Waiting |
Michael K. Hui, Micky Thakor
and Ravi Gill |
| MKTG 94.015 |
Dynamic Decision Calculus:
Formulating Long-Run Strategies |
Philip M. Parker and Miklos
Sarvary |
| MKTG 94.014 |
Brand Extensions in a Competitive
Context: Effects of Competitive Targets and Product-Attribute
Typicality on Perceived Quality |
Jin K. Han and Bernd H.
Schmitt |
| MKTG 94.013 |
Collusive Conduct in Duopolies
: Multimarket Contact and Cross-Ownership Rller in the Mobile
Telephone Industry |
Philip M. Parker and Lars-Hendrik
Rller |
| MKTG 94.012 |
Anchor Effects on Country-of-Origin
Gerald Albaum and Perceptions in Product Evaluation |
Raymond Liu |
| MKTG 94.011 |
A Model of Consumer Price
Inertia |
S. Ramaswami |
| MKTG 94.010 |
Grocery Shopping Behaviour
in the Presence of a Power Retailer |
Robert E. Krider and Charles
B. Weinberg |
| MKTG 94.009 |
Changing Media Consumption
in a Newand Home: Acculturation Patterns Among Hong Kong Immigrants
to Canada |
Wei-Na Lee and David K.Tse |
| MKTG 94.008 |
Consideration Set Formation:
A Rational Model and Some Numerical Validation Results |
Wilfried R. Vanhonacker |
| MKTG 94.007 |
A Reference Price Model
with Probabilistic Thresholds |
Sangman Han, Sunil Gupta
and Donald R. Lehmann |
| MKTG 94.006 |
Foreign Operations in China:
A Comparison of the Strategies of Asian, European, Japanese
and US Firms |
David K. Tse, Yigang Pan
and and Kevin Y. Au |
| MKTG 94.005 |
Determining The Going Market
Value of a Business in an Emerging Information Technology Industry:
The Case of the Cellular Communications Industry |
Namwoon Kim,Vijay Mahajan
and Rajendra K. Srivastava |
| MKTG 94.004 |
Many-Firm Dynamic Spatial
Competition in Retailing: The Emergence of Self-Organized Criticality |
Robert E. Krider and Charles
B. Weinberg |
| MKTG 94.003 |
Aggregate Diffusion Forecasting
Models in Marketing: A Critical Review |
Philip M. Parker |
| MKTG 94.002 |
Data Transferability: Estimating
the Response Effect of Future Events Based on Historical Analogy |
Wilfried R. Vanhonacker
and Lydia J. Price |
| MKTG 94.001 |
A New Brand Choice Model
Incorporating A Choice Set Formation Process |
Wilfried R. Vanhonacker |
