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[Seminar
Series] [Publications]
[Working
Paper Series] [Research
Interests] [Funded
Projects]
Index by Name:
Adaval, Rashmi and Robert S. Wyer (2011), “Conscious
and Non conscious comparisons with Price Anchors: Effects on
Willingness to Pay for Related and Unrelated Products,”
Journal of Marketing Research,
48 (April).
Shen, Hao, Yuwei Jiang and Rashmi Adaval (2010), “Contrast
and Assimilation Effects of Processing Fluency,”
Journal of Consumer Research,
36 (February), 876-889.
Jiang, Yuwei, Cho Angela and Rashmi Adaval (2009), “The
Unique Consequences of Feeling Lucky: Implications for Consumer
Behavior,”
Journal of Consumer Psychology,
19, 171-184. Wyer, Robert S. and Rashmi
Adaval (2008), “Social
Psychology and Consumer Psychology: An Unexplored Interface,”
in
The Social Psychology of Consumer Behavior
(Editor: Michaela Wänke, University of Basel, Switzerland). This is
a volume that will appear within the series Frontiers of Social
Psychology (Series Editors: Arie W. Kruglanski & Joseph P. Forgas).
New York: Psychology Press.
Adaval, Rashmi, Linda M. Isbell and Robert S. Wyer (2007), “The
Impact of Pictures on Narrative- and List-Based Impression
Formation: A Process Interference Model,”
Journal of Experimental Social Psychology,
43 (May) 352-364. Adaval, Rashmi (2007), “The
Role of Language and Images in the Creation and Use of Advertising
Myths,” in Tina M. Lowrey (Ed.),
Psycholinguistic Phenomena in Marketing Communications,
Mahwah, NJ: Erlbaum, 177-202.
Aradhna, Krishna, Mary Wagner, Carolyn Yoon and Rashmi Adaval
(2006), “Effects
of Extreme-Priced Products on Consumer Reservation Prices,”
Journal of Consumer Psychology,
16 (2) 176-190.
Adaval, Rashmi and Robert S. Wyer (2004), “Memory
for Observed Social Interactions: The Influence of Processing Goals
on the Mental Representation of Visual and Auditory Information,”
Journal of Experimental Social
Psychology, 40, (July), 450-465.
Wyer, Robert S. and Rashmi Adaval (2004), “Pictures,
Words and Media Influence: The Interactive Effects of Verbal and
Nonverbal Information on Memory and Judgments,”
in L. J. Shrum (Ed.), Blurring the
Lines Between Entertainment and Persuasion: The Psychology of
Entertainment Media, Mahwah,
NJ:Erlbaum, 137-159. Adaval, Rashmi (2003), “How
Good Gets Better and Bad Gets Worse: Understanding the Impact of
Affect on Evaluations of Known Brands,”
Journal of Consumer Research,
30 (December), 352-367.
Wyer, Robert S. and Rashmi Adaval (2003), “Message
Reception Skills in Social Communication,”
in John O. Greene and Brant R. Burleson (Eds.)
Handbook of Communication and Social
Interaction Skills, Mahwah, NJ:
Erlbaum, 291-355.
Adaval, Rashmi and Kent B. Monroe (2002), “Automatic
Construction and Use of Contextual Information for Product and Price
Evaluations,”
Journal of Consumer Research,
28 (March), 572-588.
Wyer, Robert S., Rashmi Adaval and Stanley J. Colcombe (2002), “Narrative-Based
Representations of Social Knowledge: Their Construction and Use in
Comprehension, Memory and Judgment,”
in M. P. Zanna (Ed.), Advances in
Experimental Social Psychology, Vol
35, San Diego: Academic Press, 133-197.
Adaval, Rashmi (2001), “Sometimes
it Just Feels Right: The Differential Weighting of Affect-consistent
and Affect-inconsistent Information,”
Journal of Consumer Research,
28 (June) 1-17.
"The Curious Case of Behavioral Backlash: Why Brands Produce Priming Effects and Slogans Produce Reverse Priming Effects," Journal of Consumer Research, 2011 April, Vol. 37 (co-authored with J. Laran and E.B. Andrade). "Nonconscious Goal Pursuit: Isolated Incidents or Adaptive Self-Regulatory Tool?," Social Cognition, 2010, Vol. 28, No. 5 (co-authored with T.L. Chartrand, C.M. Cheng and A. Tesser). "The Schema-Driven Chameleon: How Mimicry Affects Executive and Self-Regulatory Resources," Journal of Personality and Social Psychology, in press (co-authroed with T.L..Chartrand and E.J. Finkel). "Mimicry: Its Ubiquity, Importance, and Functionality," In J. Bargh, P. Gollwitzer & E. Morsella (Eds.), Psychology of Action, Vol. 2. New York: Guilford, 458-483, 2009 (co-authored with T.L. Chartrand). "Consequences of Nonconscious Goal Activation," In J. Shah & W. Gardner (Eds.), Handbook of Motivation Science. New York: Guilford, 342-355, 2008 (co-authored with T.L.Chartrand and C.M. Cheng). "Relationship Reactance: When Priming Significant Others Triggers Opposing Goals," Journal of Experimental Social Psychology, 2007, 43, 719-726 (co-authored with T.L.Chartrand and G.J. Fitzsimons). Selected Media coverage: http://abcnews.go.com/Technology/DyeHard/story?id=2945213&page=1; http://www.msnbc.msn.com/id/17150900/ "Priming," In W.A. Darity (Ed.), International Encyclopedia of the Social Sciences, Vol. 2. Macmillan/Thomson Gale, 2007. "Mimicry," In R. Baumeister and K.D. Vohs (Eds.), Encyclopedia of Social Psychology. Thousand Oaks, CA: Sage, 2007 (co-authored with T.L. Chartrand). "High-Maintenance Interaction: Inefficient Social Coordination Impairs Self-Regulation," Journal of Personality and Social Psychology, 2006, 91, 456–475 (co-authored with E.J. Finkel, W.K. Campbell, A.B. Brunell, T.L. Chartrand and S. Scarbeck).
"Unconscious Transfer of Meaning to Brands," Journal of Consumer Psychology, 2011, January, 215-225 (co-authored with Gerald Gorn). “The cost of private capital in the valuation of companies and closed capital projects in Argentina: A guide for its determination,” published by the IAEF (stands for “Argentine Institute of Finance Executives”) (2000) (co-authored with Luis E. Pereiro).
"Unconscious Transfer of Meaning to Brands," Journal of Consumer Psychology, forthcoming (co-authored with Maria Galli). “Babyfaces, Trait Inferences, and Company Evaluations in a PR Crisis,” Journal of Consumer Research, June 2008, 35 (1), 36-49 (with Y. Jiang and G.V. Johar). “Condom Embarrassment: Coping and Consequences for Condom Use in Three Countries,” Aids Care, 2008, Vol 20 No. 5, 553-559 (with S.G. Moore, D.W. Dahl, C.B. Weinberg, J.W. Park and Y. Jiang). “Commentary on The Theories of Reasoned Action and Planned Behavior and Their Use in Health Promotion, in Prediction and Change of Health Behavior: Applying The Reasoned Action Approach, Dolores Albarracin, Icek Ajzen, and Robert Hornik (eds.), Lawrence Erlbaum and Associates, Chapter 13, 2007, 205-210. “Using The Persuasion Knowledge Model to Combat Alcohol Use Amongst Adolescents,” Journal of Public Policy and Marketing, 2006, Vol 25(2) 147-159, (with M.E. Goldberg, K. Neidermeier, and L. Bechtel; (best article award, 2004-2006). “Coping with Condom Purchase Embarrassment,” Psychology, Health, and Medicine, 2006, 11(1), pp. 70-79 (with S.G. Moore, D. W. Dahl, and C.B. Weinberg). “Promiscuous or Confident?: Attributions Made About Condom Purchasers,” Journal of Applied Social Psychology, 2005, 35 (4), 869-887 (with D. Dahl, P. Darke, and C.B. Weinberg). “Waiting for the Web: How Screen Color Affects Time Perception,” Journal of Marketing Research, May, 2004, pp. 215-225, (with A. Chattopadhyay, J. Sengupta, and S. Tripathi). “Materialism in Youth,” Journal of Consumer Psychology, Vol. 13 (3), 2003, pp. 278-288, (with M.E. Goldberg, L. Perrachio, and G. Bamossey). “Absence Makes the Mind Grow Sharper: Element Omission and Product Recall,” Journal of Marketing Research, May, 2002, pp. 186-201, (with J. Sengupta). “Misrepresentation in the Consumer Context,” Journal of Consumer Psychology, (2), 2002 pp. 69-79 (with J. Sengupta and D.W. Dahl). “When Arousal Influences Ad Evaluation and Valence Does Not (And Vice Versa),” Journal of Consumer Psychology, Vol. 11 (1), 2001, pp. 43-55, (with M. T. Pham and L. Y. Sin). “The Effect of Coupon Promotions on Condom Sales,” American Journal of Public Health, Vol. 89, N. 12, 1999, pp. 1866-1869 (with D.W. Dahl and C.B. Weinberg). “The Use of Visual Mental Imagery in New Product Design,” Journal of Marketing Research, 36, 1999, pp.18-28 (with D.W. Dahl and A. Chattopadhyay).
"Capturing Consumption Flexibility in Assortment Choice from Scanner Panel Data," Management Science, 2010, 56(10), 1815-1832. “Information Acquisition and Sharing in a Vertical Relationship,” Marketing Science, 2010, 29 (3), 483-506 (Ganesh Iyer). “Service Cancellation and Competitive Refund Policy,” Marketing Science, 2009, 28 (5), 901-917. “Quality Disclosure Formats in a Distribution Channel,” Management Science, 2009, 55 (9), 1513-1526. “Voluntary Quality Disclosure and Market Interaction,” Marketing Science, 2009, 28 (3), 488-501 (co-authored with Ying Zhao). “The Benefits of Downstream Information Acquisition,” Marketing Science, 2009, 28 (3), 457-471. “Consumer Stockpiling and Price Competition in Differentiated Markets,” Journal of Economics and Management Strategy, 2007, 16 (4), 827-858 (co-authored with J. Miguel Villas-Boas). “Removing the Boundary between Structural and Reduced-Form Models,” Marketing Science, 2006, 25 (6), 629-632. “Consumption Flexibility, Product Configuration, and Market Competition,” Marketing Science, 2006, 25 (2), 116-130. [Lead Article]
“Consumer Learning in a Turbulent Market Environment: Modeling Consumer Choice Dynamics in the Wake of Product Harm Crisis,” Journal of Marketing Research, 2011, April, 255-267 (co-authored with Yi Zhao and Ying Zhao). “Weathering Product-Harm Crises,” Journal of the Academy of Marketing Science, forthcoming (co-authored with Kathleen Cleeren and Marnik G. Dekimpe). “The Impact of a Product-Harm Crisis on Marketing Effectiveness,” Marketing Science, forthcoming (co-authored with Harald J. van Heerde and Marnik G. Dekimpe). Global Marketing Management, 2007, New York, NY: John Wiley and Sons, 4th edition (co-authored with Masaaki Kotabe). "Toward an Understanding of Price Wars: Their nature and How Type Erupt," International Journal of Research in Marketing, 2001, Vol. 18 (June), 83-98 (co-authored with Oliver P. Heil).
Hong, Jiewen and Yacheng Sun (forthcoming), “Warm It Up with Love: The Effect of Physical Coldness on Liking of Romance Movies,” Journal of Consumer Research. Hong, Jiewen and Angela Y. Lee (2010) “Feeling Mixed but Not Torn: The Moderating Role of Construal Level in Mixed Emotions Appeals,” Journal of Consumer Research, 37 (October), 456-472. Hong, Jiewen and Brian Sternthal (2010) “The Effects of Consumer Prior Knowledge and Processing Strategies on Judgments,” Journal of Marketing Research, 2010, 47, 301-311. Wyer, Robert S. and Jiewen Hong (2010) "Chinese Consumer Behavior: The Effects of Content, Process and Language," In Michael H. Bond Ed., Oxford Handbook of Chinese Psychology (2nd edition), Oxford University Press, New York: 623-639. Wan, Echo Wen, Jiewen Hong, and Brian Sternthal (2009) “The Effect of Regulatory Orientation and Decision Strategy on Brand Judgments,” Journal of Consumer Research, 35 (April), 1026-1038 (co-authored with (Equal authorship). Hong, Jiewen, and Angela Y. Lee (2008) “Be Fit and Be Strong: Mastering Self-Regulation through Regulatory Fit,” Journal of Consumer Research, 34 (February), 682-695 (Equal authorship). Hamilton, Ryan P., Jiewen Hong, and Alexander Chernev (2007).“Perceptual Focus Effects in Choice,” Journal of Consumer Research, 34 (August), 187-199.
Bayesian Estimation of the Multinomial Logit Model: A Comment on Holmes and Held, "Bayesian Auxiliary Variable Models for Binary and Multinomial Regression" Bayesian Analysis, 2011, 6(2), 353-356. "Defining
Eye-Fixation Sequences Across Individuals and Tasks: The "A Viral Branching Model for Predicting the Spread of Electronic Word-of-Mouth," Marketing Science, 2010, 29 (2), 348-365 (co-authored with Gerrit van Bruggen, Jehoshua Eliashberg and Berend Wierenga). "Viral Marketing: What is it and What are the Components of Viral Success?," in The Connected Customer, eds. Stefan Wuyts, Marnik G. Dekimpe, Els Gijsbrechts, and Rik Pieters, Routledge, New York, 257-282, 2010 (co-authored of Gerrit van Bruggen). "Cross-National Logo Evaluation Analysis: An Individual-Level Approach," Marketing Science, 2009; 28 (5), 968-985 (co-authored with Joseph A. Cote, Catherine A. Cole, Siew Meng Leong, Ale Smidts, Pamela W. Henderson, Christian Bluemelhuber, Paul A. Bottomley, John R. Doyle, Alexander Fedorikhin, M. Janakiraman, B. Ramaseshan and Bernd H. Schmitt). "Competitive Brand Salience," Marketing Science, 2008, 27 (5), 922-931 (co-authored with Rik Pieters and Michel Wedel). Eye-Movement Analysis of Search Effectiveness, Journal of the American Statistical Association, 2008, 103 (482), 452-461.
MUKHOPADHYAY,
Anirban "Lenses of the Heart: How Actors'
and Observers' Perspectives Influence
Emotional Experiences," "The Dynamics of Goal Revision: A Cybernetic Multi-Period Test-Operate-Test-Adjust-Loop (TOTAL) Model of Self-Regulation,” forthcoming at the Journal of Consumer Research, 2012 (co-authored with Chen Wang). “An Ounce of Prevention, An Apple a Day: Effects of Consumers' Lay Theories on Health-Related Behaviors,” in Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge, Rajeev Batra, Punam A. Keller and Victor A. Strecher, (ed.), M. E. Sharpe: Armonk, NY, 87-103, 2011. “When Choosing Makes a Good Thing Better: Temporal Variations in the Valuation of Hedonic Consumption,” Journal of Marketing Research, 2010 June, 47, 3, 497-507 (co-authored with Elaine Chan). “’Building Character’: Effects of Lay Theories of Self-Control on the Selection of Products for Children,” Journal of Marketing Research, 2010 April, 47, 2, 240-250 (co-authored with Catherine W.M. Yeung). “Lay Theories of Emotion Transience and the Search for Happiness: A Fresh Perspective on Affect Regulation,” Journal of Consumer Research, 2009 August, 36, 2, 242-254 (co-authored with Aparna A. Labroo). "Indulgence as Self-reward for Prior Shopping Restraint: A Justification-Based Mechanism," Journal of Consumer Psychology, 2009 July, 19, 3, 334-345 (co-authored with Gita V. Johar). “Recalling Past Temptations: An Information-Processing Perspective on the Dynamics of Self-Control,” Journal of Consumer Research, 2008 December, 35, 4, 586-599 (co-authored with Jaideep Sengupta and Suresh Ramanathan). "What’s Not to Like? Preference Asymmetry in the False Consensus Effect," Journal of Consumer Research, 2008 June, 34, 1, 119-125 (co-authored with Andrew D Gershoff and Ashesh Mukherjee). "Few Ways to Love, but Many Ways to Hate: Attribute Ambiguity and the Positivity Effect in Agent Evaluation," Journal of Consumer Research, 2007, 33, 4 (March), 499-505 (co-authored with Andrew D. Gershoff and Ashesh Mukherjee). “Tempted or Not? The Effect of Recent Purchase History on Responses to Affective Advertising," Journal of Consumer Research, 2007, 33, 4 (March), 445-453 (co-authored with Gita V. Johar). “’I Love It’ or ‘I Hate It’? The Positivity Effect in Stated Preferences for Agent Evaluation," Marketing Letters, 2006, 17 (April), 103-117 (co-authored with Andrew D. Gershoff and Ashesh Mukherjee). “Where There Is a Will, Is There a Way? Effects of Lay Theories of Self-Control on Setting and Keeping Resolutions," Journal of Consumer Research, 2005, 31, 4 (March), 779-786 (co-authored with Gita V. Johar). “Consumer Acceptance of Online Agent Advice: Extremity and Positivity Effects,” Journal of Consumer Psychology, 2003, 13 (1&2), 161-170 (co-authored with Andrew D. Gershoff and Ashesh Mukherjee).
"Ambiguity Aversion and the Preference for Established Brands," Management Science, forthcoming (co-authored with Luc Wathieu and Alison Jing Xu). “Just Give Me Another Chance: The Strategies for Brand Recovery from a Bad First Impression,” Journal of Marketing Research, 2007, XLIV (May), 334-345 (co-authored with Amitava Chattopadhyay). “Superfluous Choices and Persistence of Preferences,” Journal of Consumer Research, 2007, 33(4), 454-460 (co-authored with Luc Wathieu. “On the Conditions under which Experience and Motivation Accentuate Bias in Intuitive Judgment,” in T. Betsch and S. Haberstroch (eds.) The Routines of Decision-Making, Lawrence-Erlbaum, 139-156, 2005 (co-authored with Frank Kardes and Vladimir Pashkevich). "Asymmetric Effects of Promotion Retracting," Journal of Consumer Research, 2004, 31(3), 652-657 (co-authored with L. Wathieu and B. Bronnenberg). "Consumer Sequential Search: Not Enough or Too Much?" Marketing Science, 2003, Vol. 22 (4), 503-519 (co-authored with Rami Zwick, Amnon Rapoport and Alison Lo). "Consumer Control and Empowerment: A Primer," Marketing Letters (Special Issue on Berkeley Choice Symposium), 2002, Vol. 13 (3), 297-305 (co-authored with Luc Wathieu, Lyle Brenner, Ziv Carmon, Amitava Chattopadhyay, Aimee Drolet, John Gourville, Nathan Novemsky, Rebecca Ratner, Klaus Wertenbroch and George Wu) . "Persistent Preferences for Product Attributes: The Effects of Initial Choice Context and Uninformative Experience," Journal of Consumer Research, 2001, Vol. 28, 89-104 (co-authored with Frank R. Kardes). "Does Greater Amount of Information Always Bolster Attitudinal Resistance?" Marketing Letters, 2001, Vol. 12, 131-144 (co-authored with Michel T. Pham and Amitabh Mungale). "Category Structure, Recall, and Choice," International Journal of Research in Marketing, 2001, Vol. 18, 191-202 (co-authored with Prakash Nedungadi and Amitava Chattopadhyay). "The Piecemeal Approach to Comparative Advertising," Marketing Letters, 2001, Vol. 12, 1 63-73 (co-authored with Luk Warlop and Joseph W. Alba). "Comparison Opportunity and Judgment Revision," Organizational Behavior and Human Decision Processes, 1999, Vol. 80, 228-251 (co-authored with Michel T. Pham and Amitabh Mungale). "Contextual Effects on the Revision of Evaluative
Judgments," Journal of Consumer Research, 1999, Vol. 26,
70-84 (co-authored with S. Ramaswami).
"Effects
of Construal Level on the Price-Quality
Relationship,”
Journal of Consumer Research,
2011, 38 (August), 376-389
(co-authored
with Dengfeng Yan). “Insincere Flattery Actually Works: A Dual Attitudes Perspective,”Journal of Marketing Research, 2010, 47 (February), 122-133 (co-authored with Elaine Chan). “Sex in Advertising: Gender Differences and the Role of Relationship Commitment,” Journal of Consumer Research, 2009, 36 (2), 215-231 (co-authored with Darren Dahl and Kathleen Vohs). “Recalling Past Temptations: An Information-Processing Perspective on the Dynamics of Self-Control,” Journal of Consumer Research, 2008, 35 (4), 586-599 (co-authored with Anirban Mukhopadhyay and Suresh Ramanthan). “Gender-Related Reactions to Gratuitous Sex Appeals in Advertising,” Journal of Consumer Psychology, 2008, 18 (1), 62-78 (co-authored with Darren W. Dahl). “Understanding Impulsives’ Choice Behaviors: The Motivational Influences of Regulatory Focus," Journal of Marketing Research, 2006, 24(May), 297- 308 (co-authored with Rongrong Zhou). “Two Roads to Updating Brand Personality Impressions: Trait versus Evaluative Inferencing,”Journal of Marketing Research, November, 2005, 458-469 (co-authored with Gita V. Johar and Jennifer Aaker). “The Positive Effect of Negative Advertising: It's a Matter of Time," in Applying Social Cognition to Consumer-Focused Strategy, F. Kardes, P. Herr, and J. Nantel, eds., Mahwah, NJ: LEA, pg. 319- 330, 2005 (co-authored with Ronald C. Goodstein, Deborah A. Cours and Brian K. Jorgensen). “The Effects of Analyzing Reasons on the Stability of Brand Attitudes,” Journal of Consumer Research, 2004, 31 (December), 705-711 (co-authored with Gavan J. Fitzsimons). “Download Times on the Internet: Does Being Relaxed Make Time go Faster?”, Journal of Marketing Research, 2004, 41 (May), 215-225 (co-authored with Gerald J. Gorn, Amitava Chattopadhyay and Shashank Tripathi). “The Effects of Dissimulation on the Accessibility and Predictive Power of Weakly Held Attitudes,” Social Cognition, 2002, 20(4), 257-294 (co-authored with Gita V. Johar). “Absence Makes the Mind Grow Sharper: The Effect of Element Omission on Subsequent Recall,” Journal of Marketing Research, 2002, 39 (May), 186-201 (co-authored with Gerald J. Gorn). “Effects of Inconsistent Information on the Predictive Value of Product Attitudes: Towards A Resolution of Opposing Perspectives,” Journal of Consumer Research, 2002, 29 (June), 39-56 (co-authored with Gita V. Johar). “Misrepresentation in the Consumer Context,” Journal of Consumer Psychology, 2002, 12 (2), 69-79 (lead article) (co-authored with Darren W. Dahl and Gerald J. Gorn). “Contingent Effects of Anxiety on Message Elaboration and Persuasion,” Personality and Social Psychology Bulletin, 2001, 27 (2), 139-150 (lead article) (co-authored with Gita V. Johar). “Disruption Vs. Reinforcement: The Effects of Analyzing Reasons for Brand Preferences,” Journal of Marketing Research, 2000, 37 (3), 318-330 (co-authored with Gavan Fitzsimons). “Additivity versus Attenuation: The Role of Culture in the Resolution of Information Incongruity,” Journal of Consumer Psychology, 2000, 9 (2), 67-82 (lead article) (co-authored with Jennifer Aaker). “All Cues Are Not Created Equal: Obtaining Attitude Persistence under Low Involvement Conditions,” Journal of Consumer Research, 1997, Vol. 4 (March), 351-361 (co-authored Ronald C. Goodstein and David S. Boninger).
WYER, Robert S.
"Visual and Verbal Processing Strategies in Comprehension and
Judgment,” Journal of Consumer Psychology (invited
article), 2008 Oct (co-authored I.W.P. Hung and Y. Jiang). “Chinese Working in Groups: Effort Dispensability versus Normative
Influence,” Asian Journal of Social Psychology, 2008
Sept, 11 (3)
(co-authored with Y.Y.Hong and C.P.S. Fong). “Disposition Effects and Underlying Mechanisms in the E-trading of
Stocks, “ Journal of Marketing Research, 2008 June,
45 (3)
(co-authored with H.J. Lee, J.W. Park and J.Y. Lee). “Procedural Priming and Consumer Judgments: Effects on the Impact
of Positively and Negatively Valenced Information,” Journal of
Consumer Research, 2008 Feb, 34 (5) (co-authored with H. Shen). “The Impact of Negative Affect on Responses to Affect-Regulating
Experiences,” Journal of Consumer Psychology, 2008, 18
(1) (co-authored with H. Shen). “Social Psychology And Consumer Psychology: An Unexplored
Interface,” In M. Wänke (Ed.) Frontiers of Social Psychology:
The Social Psychology of Consumer Behavior, Psychology Press
(co-authored with R. Adaval). “The Effect of Mind-sets on Consumer Decision Strategies,”
Journal of Consumer Research, 207 Dec, 34 (4) (co-authored with A.J.
Xu). "The Role of Knowledge Accessibility in Cognition and Behavior:
Implications For Consumer Information Processing," In C. Haugtvedt,
F. Kardes, & P. Herr. (Eds.), Handbook of Consumer Psychology.
Mahwah, NJ: Erlbaum, 2008, 31-76. "Brand Synergy Effects in Multiple Brand Extensions,"
Journal
of Marketing Research, 2007 Nov, Vol. 44, Issue 4, 663 (co-authored with B. Shin
and J.W. Park). "Subjective Impressions of Minority Group Representation in the
Media: A Comparison of Majority and Minority Viewers’ Judgments
and Underlying Processes," Journal of Consumer Psychology,
2007, 17 (1), 36-48 (co-authored with D.A. Briley and L.J. Shrum). "The Impact of Pictures on Narrative-Based Impression Formation: A
Process Interference Model," Journal of Experimental Social
Psychology, 2007, 43, 352-364 (co-authored with R. Adaval and L.M.
Isbell). "Comprehension Processes in Advertising: Words, Sentences and
Narratives," In T. Lowrey (ed.), Psycholinguistic Phenomena in
Marketing Communications, Mahwah, NJ: Erlbaum, 2007, 294-276. "Principles of Mental Representation," In A. Kruglanski & E. T.
Higgins (Eds.), Social Psychology: Handbook of Basic Principles.
New York: Guilford, 2007, 285-331. "Three Models of Information Processing: An Evaluation and
Conceptual Integration," Psychological Inquiry, 2006, 17, 185-194. "The Role of Information Processing in Single-Alternative and
Multiple-Alternative Judgments and Decisions," In F. R. Kardes, P.
M. Herr, & J. Nantel (Eds.), Applying Social Cognition to
Consumer-Focused Strategy, 2005 (pp. 1-36). Mahwah, NJ:
Erlbaum, 2005, 1-36. "Does Loving a Brand Mean Loving Its Products? The Role of
Brand-elicited Affect in Brand Extension Evaluations," Journal
of Marketing Research, 2005, 42, 495-506 (co-authored with C
Yeung).
"Belief Formation, Organization and Change: Cognitive and
Motivational Influences," In D. Albarracin, B. T. Johnson,
& Mark P. Zanna (Eds.),
Handbook
of
Attitudes
and Attitude Change.
"Communicating About a Social Interaction:
Effects on Memory for Protagonists' Statements And Nonverbal
Behaviors," Journal of Experimental Social Psychology,
2004, 40 (4), 450-465 (co-authored with R. Adaval).
"Affect,
Appraisal and Consumer Judgment," Journal of Consumer Research,
2004, 31, 412-424 (co-authored with C. Yeung).
"A
Personalized Theory of Theory Construction," Personality and Social Psychology Review, 2004, 8, 200-208.
"The Role of Narratives in Media-Based Information
Processing," In L. J. Shrum (Ed.) The
Psychology of
Entertainment Media:
"The Cognitive Organization and Use
of General World Knowledge," in J.T. Jost, M. Banaji and D.
Prentice (eds.) The Yin and Yang of Social Cognition: Perspectives
on the Social Psychology of Thought Systems, 2004, pp. 97-112.
"Cultural,
Social and Emotional Determinants of Decisions under
Uncertainty.
Organizational Behavior and Human Decision Processes, 2003,
90, 304-322 (co-authored with C.P.S. Fong). "Message Reception Skills in Social Communication,"
in J.O. Greene and B. Burleson (eds.), Handbook of Communication
and Social Interaction Skills, Mahwah, NJ: Erlbaum, 2003,
291-356
(co-authored with R. Adaval).
"The Construction and Use of Narratives in the Comprehension
and Evaluation of Social Experience," in M.P. Zanna (ed.),
Advances in Experimental Social Psychology (Vol. 34), San
Diego, CA: Academic Press, 2002 (co-authored with R. Adaval and
S.J. Colcombe).
"The Effect of Group Membership Salience on the Avoidance
of Negative Outcomes: Implications for Social and Consumer Decisions,"
Journal of Consumer Research, 2002, 29-400-415 (co-authored with D.
Briley).
"Language and Advertising Effectiveness: Mediately Influences
of Comprehension and Cognitive Elaboration," Psychology
and Advertising, 2002, 693-712.
"Psychological Determinants of Candidate Evaluations and
Voting Decisions," in V.C. Ottati et al (eds.) Developments
in Political Psychology, Plenum, 2002, 3-28 (co-authored with V.
Ottati, M. Deiger and D. Houston).
"Comparative Judgment Processes: The Effects of Task Objectives
and Time Delay on Product Evaluations," Journal of Consumer
Psychology, 2002, 12, 327-340 (co-authored with A.J. Wang).
"The Role of Prototypes in the Mental Representation of
Temporally-Related Events," Cognitive Psychology,
2002, 44, 67-203 (co-authored with S. Colcombe). "Affective Feelings as Feedback: Some Cognitive Consequences,"
in L.L. Martin & G.L. Clore (eds.) Theories of Mood and
Cognition: A User's Handbook (pp. 27-62). Mahwah, NJ: Erlbaum
2001, 27-62 (co-authored with G. Clore, B. Dienes, K. Gasper,
C. Gohm & L. Isbell).
"Transitory Determinants of Values and Decisions: The Utility
(or Nonutility) of Individualism and Collectivism in Understanding
Cultural Differences," Social Cognition, 2001, 19,
197-227 (co-authored with D. Briley).
"The Effects of Priming a Bipolar Attribute Concept on Dimension
Versus Concept-Specific Accessibility of Semantic Memory,"
Journal of Personality and Social Psychology, 2001, 81, 405-420
(co-authored with J. Park, S. Yoon and K. Kim).
"Elaborative and Nonelaborative Processing of a Behavior-Related
Communication," Personality and Social Psychology Bulletin,
2001, 27, 691-705 (co-authored with D. Albarracin).
"The Cognitive Impact of Past Behavior: Influences on Beliefs,
Attitudes and Future Behavioral Decision," Journal of
Personality and Social Psychology, 2000, 79, 5-22 (co-authored
with D. Albarracin).
"Cultural Variation in the Use of Current Life Satisfaction
to Predict the Future," Journal of Personality and Social
Psychology, 2000, 78, 434-445 (co-authored with S. Oishi and
S. Colcombe).
"Preview
Provision Under Competition," Marketing Science, 2011,
30(1), 149-169 (co-authored with David A. Soberman).
“News
Consumption and Media Bias,” Marketing Science, 2007,
26(5), 61-628 (co-authored with Miklos Sarvary). "Pricing Market
Research: A Normative Framework," in Flexible Marketing in an
Unpredictable World, EMAC 36th Conference Proceedings (co-authored
with Miklos Sarvary). “Consumer
Learning in a Turbulent Market Environment: Modeling
Consumer Choice Dynamics in the Wake of Product Harm Crisis,”
Journal of Marketing Research, 2011, April, 255-267
(co-authored with Yi Zhao and Kris Helsen). “Modeling Behavioral Interaction”, with Sha
Yang, Yi Zhao, and Tulin Erdem, Journal of Marketing
Research, forthcoming. “Predicting New Customer’s Risk Type in the
Credit Card Market”, with Yi Zhao and Inseong Song,
Journal of Marketing Research, 2009, 46(4), 507-517. “Voluntary Quality Disclosure and Market
Interaction”, with Liang Guo, Marketing Science, Marketing
Science, 2009, 28(3), 488-501. “A Model of Consumer Brand Choice with
Negotiated Prices”, with Yuxin Chen and Sha Yang, Management
Science, 2008, 54(3), 538-549. “Price Dispersion in the Grocery Market”,
Journal of Business, 2006, 79, 1175-1192. “Retailer, Manufacturers, and Individual
Consumers: Modeling the Supply Side in the Ketchup
Marketplace”, with J. Miguel Villas-Boas, Journal of
Marketing Research, 2005, 42, 83-95. “Performance of Store Brands: A
Cross-Country Analysis of Consumer Store Brand Preferences,
Perceptions, and Risk”, with Tulin Erdem and Ana Valenzuela,
Journal of Marketing Research, 2004, 41, 86-115. “Structural Applications of the Discrete
Choice Model”, with Jean-Pierre Dube, P. Chintagunta, B.
Bronneberg, R. Goettler, A. Petrin, P.B. Seetharaman, K.
Sudhir, R. Thomadsen, Marketing Letters, 2002, 3, 207-220.
Aradhna Krishna, Rongrong Zhou, Shi
Zhang (2008), "The
Effect of Self-Construal on Spatial Judgments",
Journal of Consumer Research, Aug, Vol. 35,
Issue 3, pg. 337.
Rongrong Zhou and Dilip Soman
(2008), "Consumers' Waiting in Queues: The Role
of First-order and Second-order Justice," Psychology
& Marketing, March, Vol. 25, Issue 3, pg. 262.
Jaideep Sengupta and Rongrong Zhou
(2007), "Understanding Impulsives Choice Behaviors:
The Motivational Influences of Regulatory Focus,"
Journal of Marketing Research,
Vol. XLIV, No. 2,
May, 297- 308.
Rongrong Zhou and
Michel Tuan Pham (2004), "Promotion
and Prevention Across Mental Accounts: When Financial
Products Dictate Consumers' Investment Goals," Journal of
Consumer Research, Vol. 31, June, 125-135. Rongrong Zhou and
Dilip Soman (2003), "Looking
Back: Exploring the Psychology of Queuing and the
Effect of the Number of People Behind," Journal of Consumer Research,
March, Vol. 29, 517-530.
Michel Tuan Pham, Tom Meyvis,
Rongrong Zhou (2001), "Beyond the Obvious: Chronic
Vividness of Imagery and the Use of Information in
Decision-Making," Organizational Behavior and Human
Decision Processes, March, 84(2), 226-253.
Rongrong Zhou and Jaideep Sengupta
(2006), "The Motivational Influences in Consumer
Behavior: The Role of Regulatory Focus," in
Advances in Consumer Research,
Cornelia Pechmann and Linda Price (eds.), vol. XXXIII.
Rongrong Zhou and Michel Tuan Pham
(2004), “Advances in the Psychology of Consumer
Investment," in Advances in Consumer Research,
Vol. 31, Barbara Kahn and Mary Frances Luce (eds.),
Valdosta, GA: Association for Consumer Research,
604-606. Dilip Soman and
Rongrong Zhou (2002), "Waiting for Service: Affective
Responses, Satisfaction and Decision-making of
Consumers Waiting in Queues," in Advances in
Consumer Research, Vol. 29, Susan Broniarczyk and
Kent Nakamoto (eds.), Valdosta, GA: Association for
Consumer Research, 431-433.
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