Selected Journal Publication

YearNameList of Publication
 2017 Yimin ChengAnirban Mukhopadhyay, and Rom Y. Schrift  “Do Costly Options Lead to Better Outcomes? How the Protestant Work Ethic Influences the Cost-Benefit Heuristic in Goal Pursuit,” Forthcoming at the Journal of Marketing Research.
  Song Lin

“Add-on Policies under Vertical Differentiation: Why Do Luxury Hotels Charge for Internet While Economy Hotels Do Not?” Marketing Science*.

 *Winner of 2013 ISMS (INFORMS Society for Marketing Science) Doctoral Dissertation Proposal Competition.

  Song Yao, Wenbo Wang, and Yuxin Chen

TV Channel Search and Commercial Breaks,” Journal of Marketing Research, forthcoming (authorship in reverse alphabetical order)*.

*Winner of Early Career Award, Research Grants Council, 2013

  Wenbo Wang, Aradhna Krishna, and Brent McFerran Turning Off the Lights: Consumers’ Environmental Efforts Depend on Visible Efforts of Firms,” Journal of Marketing Research, forthcoming.
  Stephan Seiler, Song Yao, and Wenbo Wang Does Online Word-of-Mouth Increase Demand? (and How?) Evidence from a Natural Experiment,” Marketing Science, forthcoming.
  Chen, Xi, Ralf van der Lans, Tuan Q. Phan Uncovering the Importance of Relationship Characteristics in Social Networks: Implications for Seeding Strategies,” Journal of Marketing Research, 54(2), 187-201.
2016 Dengfeng Yan, Jaideep Sengupta, and Jiewen Hong “Why Does Psychological Distance Influence Construal Level? The Role of Processing Mode,” Journal of Consumer Research, 43 (4), 598-613.
2015 Mina Kwon, Geetanjali Saluja, and Rashmi Adaval Who said what: The effects of cultural mindsets on perceptions of endorser-message relatedness,” Journal of Consumer Psychology25 (3), 389403 (Equal authorship).
  Eric Anderson, Song Lin, Duncan Simester, and Catherine Tucker Harbingers of Failure,” Journal of Marketing Research, 52 (5), 580-592.
  Song Lin, Juanjuan Zhang, and John Hauser Learning from Experience, Simply,” Marketing Science, 34(1), 1-19.
  Jiewen Hong and Hannah H. Chang “I Follow My Heart and We Rely on Reasons: The Impact of Self-Construal on Reliance on Feelings versus Reasons in Decision Making,” Journal of Consumer Research, 41 (April), 1392-1411 (Equal authorship).
  Rod Duclos “The Psychology of Investment Behavior: (De)Biasing Financial Decision-Making One Graph at a Time”Journal of Consumer Psychology, 25 (2), 317-325.
2014 Fangyuan Chen and Jaideep Sengupta Forced to be Bad: The Positive Impact of Low-Autonomy Vice Consumption on Consumer Vitality,” Journal of Consumer Research, 41 (4), 1089-1107.
  Ralf van der Lans, Bram van den Bergh, and Evelien Dieleman Partner Selection in Brand Alliances: An Empirical Investigation of the Drivers of Brand Fit,” Marketing Science,33 (4), 551–566.
  Young Eun Huh, Joachim Vosgerau, and Carey K. Morewedge Social Defaults: Observed Choices Become Choice Defaults,” Journal of Consumer Research, 41 (3), 746-760.
  Xun (Irene) Huang, Ping Dong, and Anirban Mukhopadhyay Proud to Belong or Proudly Different? Lay Theories Determine Contrasting Effects of Incidental Pride on Uniqueness Seeking,” Journal of Consumer Research, 41 (3), 697-712.
  Jiang, Yuwei, Rashmi Adaval, Yael Steinhart and Robert S. Wyer “Imagining Yourself in the Scene: The Interactive Effects of Goal Driven Self-Imagery and Visual Perspectives on Consumer Behavior,” Journal of Consumer Research, 41 (August), 418-435.
  Rod Duclos and Alixandra Barasch Prosocial Behavior in Intergroup Relations: How Donor Self-Construal and Recipient Group-Membership Shape Charitableness”, Journal of Consumer Research, 41 (June), 93-108.
  Dengfeng Yan and A.V. Muthukrishnan Killing Hope with Good Intentions: The Effects of Consolation Prizes on Preference for Lottery Promotions,” Journal of Marketing Research, 51 (2), 198-204.
  Amy Dalton and Li Huang “Motivated Forgetting in Response to Social Identity Threat,” Journal of Consumer Research, 40 (6), 1017-1038.
  Hao Shen and Jaideep Sengupta “The Crossmodal Effect of Attention on Preferences: Facilitation vs. Impairment,” Journal of Consumer Research, 40 (5), 885-903.
2013 Elaine Chan and Jaideep Sengupta Observing Flattery: A Social Comparison Perspective,” Journal of Consumer Research, 40 (4) 740-758.
  Rod Duclos, Echo Wen Wan, and Yuwei Jiang Show Me the Honey! Effects of Social Exclusion on Financial Risk-Taking”, Journal of Consumer Research, 40 (1), 122-135.
  Yi Zhao, Sha Yang, Narayan,Vishal, and Ying Zhao “Modeling Consumer Learning from Online Product Reviews,” Marketing Science, 32 (1), 153-169.
  Dengfeng Yan and Jaideep Sengupta The Influence of Base Rate and Case Information on Health Risk Perceptions: A Unified Model of Self-Positivity and Self-Negativity,” Journal of Consumer Research, 39 (5), 931-946.
2012 Jiewen Hong and Yacheng Sun Warm It Up with Love: The Effect of Physical Coldness on Liking of Romance Movies,” Journal of Consumer Research, 39 (August), 293-306.
  Katherine White, Jennifer Argo, and Jaideep Sengupta “Dissociative versus Associative Responses to Social Identity Threat: The Role of Consumer Self-Construal,” Journal of Consumer Research, 39 (4), 704-719.press release
  Iris W. Hung and Anirban Mukhopadhyay “Lenses of the Heart: How Actors' and Observers' Perspectives Influence Emotional Experiences,” Journal of Consumer Research, 38 (6), 1103-1115.
  Chen Wang and Anirban Mukhopadhyay “The Dynamics of Goal Revision: A Cybernetic Multi-Period Test-Operate-Test-Adjust-Loop (TOTAL) Model of Self-Regulation,” Journal of Consumer Research, 38 (5), 815-833. press release
2011 Rashmi Adaval and Robert S. Wyer “Conscious and Nonconscious Comparisons with Price Anchors: Effects of Willingness to Pay for Related and Unrelated Products,” Journal of Marketing Research, 2011, Apr, 48, 355-365. press release
  Yi Zhao, Ying Zhao, and Kris Helsen Consumer Learning in a Turbulent Market Environment: Modeling Consumer Choice Dynamics in the Wake of Product Harm Crisis,” Journal of Marketing Research, 2011, April, 255-267.