Spring 2010

Unless otherwise noted, all seminars will be held at following details:

 

Time:	10:30 - 12:00noon
Venue:	Room 4379, 4/F (via Lifts 17-18) The Hong Kong University of Science and Technology (HKUST) Clear Water Bay, Kowloon

 

Date	Speaker	Topic
Aug 27 (Fri)	Prof Frank R. Kardes Donald E. Weston Professor of Marketing College of Business University of Cincinnati	The Effect of Construal Level on Sensitivity to Missing Information
Aug 6 (Fri) 2-3:30pm	Prof Ming Zhao Assistant Professor of Marketing Joseph L. Rotman School of Management University of Toronto	Crossing the Virtual Boundary:The Effect of Incidental Cues on Task Accomplishment
Aug 3 (Tue)	Prof Leonard Lee Assistant Professor Marketing Division Columbia Business School Columbia University	The Consistent Consumer
Jun 15 (Tue) Rm 3399  (3/F, Lifts 17-18)	Prof. Monic Sun Assistant Professor of Marketing Stanford University	Optimal Search of Product Information
Jun 14 (Mon)	Mr Chark Chi Hang Department of Marketing HKUST	Consumer Insurance Decision Making
Mar 31 (Wed)	Prof Marnik G. Dekimpe Research Professor of Marketing & Center Fellow, Tilburg University Professor of Marketing, Catholic University Leuven	Sleeping With the Enemy: Does Private-Label Production by National-Brand Manufacturers Create Discounter Goodwill?
Mar 19 (Fri)	Prof. Robert E. Krider Professor of Marketing Faculty of Business Administration Simon Fraser University	Which Birds of a Feather Flock Together? An Examination of Agglomeration/Avoidance Patterns of Homogeneous Retail Outlets
Feb 26 (Fri)	Prof Praveen K. Kopalle Associate Professor Business Administration Tuck School of Business at Dartmouth College	The “Right” Consumers for Better Concepts: Identifying and Using Consumers High in Emergent Nature to Further Develop New Product Concepts