Latest Seminars

Transfer Learning for Targeted Promotions
Prof Artem Timoshenko, Assistant Professor of Marketing, Kellogg School of Management, Northwestern University

Date 16.04.2021
Time 10:00 - 11:30am
Venue Online via Zoom

Frequency versus Intensity: How Thinking of a Frequent Consumption Indulgence as Social versus Solitary Affects Preferences for How to Cut Back
Prof Peggy Liu, Assistant Professor of Marketing and Ben L. Fryrear Faculty Fellow, Katz Graduate School of Business, University of Pittsburgh

Date 09.04.2021
Time 10:00 - 11:30am
Venue Online via Zoom

The Dynamics of Distortion: How Successive Summarization Alters the Retelling of News
Prof Shiri Melumad, Assistant Professor of Marketing, Wharton School, University of Pennsylvania

Date 26.03.2021
Time 10:00 - 11:30am
Venue Online via Zoom

Dominance versus Prestige Social Hierarchies: Consequences for Consumption of Positional Goods
Prof Derek Rucker, Professor of Marketing, Kellogg School of Management, Northwestern University

Date 19.03.2021
Time 10:00 - 11:30am
Venue Online via Zoom

Privacy Concerns, Economic Benefits, and Consumer Decisions: A Multi- Period Panel Study of Consumer Choices in the Automobile Insurance Industry
Prof Ting Zhu, Associate Professor of Marketing, Krannert School of Management, Purdue University

Date 12.03.2021
Time 10:00 - 11:30am
Venue Online via Zoom

Does Higher Pay Lead to Better Worker Performance?
Prof Xinyu Cao, Assistant Professor of Marketing, New York University

Date 26.02.2021
Time 10:00 - 11:30am
Venue Online via Zoom

Children Are Price Sensitive Too: How Price Promotion Affects Children’s Healthy Choices at Elementary Schools
** CANCELLED **
Prof Szu-Chi Huang, Associate Professor of Marketing, Stanford University

Date 19.02.2021
Time 10:00 - 11:30am
Venue Online via Zoom

When Virtual Reality Backfires on Reality: VR Reduces High Sensation Seekers’ Desire for Stimulation
Ms Youjung Jun, Columbia Business School, Columbia University

Date 02.11.2020
Time 10:00 - 11:30am
Venue Online via Zoom

Alexa, I Want It Now: How Conversational AI Agents Shape Consumer Decisions
Mr Sang Kyu Park, University of Florida

Date 28.10.2020
Time 10:00 - 11:30am
Venue Online via Zoom

Attribute Sentiment Scoring with Online Text Reviews: Accounting for Language Structure and Missing Attributes
Ms Ishita Chakraborty, Yale University

Date 21.10.2020
Time 10:00 - 11:30am
Venue Online via Zoom

Can User-Posted Photos Serve as a Leading Indicator of Restaurant Survival? Evidence from Yelp
Ms Mengxia Zhang, University of Southern California

Date 19.10.2020
Time 10:00 - 11:30am
Venue Online via Zoom

Phone and Self: How Smartphone Use Influences Unique Choice
Ms Camilla (Eunyoung) Song, University of Florida

Date 14.10.2020
Time 10:00 - 11:30am
Venue Online via Zoom

Better Together: How Clustering Can Attenuate Hedonic Decline
Mr. Jinjie (J.J.) Chen, University of Minnesota

Date 12.10.2020
Time 10:00 - 11:30am
Venue Online via Zoom

Friendship Utility: Consumers Signal Friendship Motivation Through Hedonic Consumption Choices
Ms Nicole Y. Kim, Robert H. Smith School of Business, University of Maryland

Date 07.10.2020
Time 10:00 - 11:30am
Venue Online via Zoom

The Value of Product Attribute Information and Review Ratings in Online Consumer Search
Mr. Marton Varga, PhD Candidate in Marketing, INSEAD

Date 05.10.2020
Time 4:00 - 5:30pm
Venue Online via Zoom