Latest Seminars

Surcharge Waived by Salesperson: Empirical Evidence from Automobile Oil Changes
Mr Shengyu Zhu, Simon Business School, University of Rochester

Date 15.10.2021
Time 10:30 - 12:00pm
Venue Online via Zoom

The Consumption of Serial Media Products and Optimal Release Strategy
Ms Clarice Zhao, University of Toronto

Date 08.10.2021
Time 10:30 - 12:00pm
Venue Online via Zoom

How Does Zestimate Affect Housing Market Outcomes Across Socio-economic Segments?
Ms Runshan Fu, Carnegie Mellon University

Date 29.09.2021
Time 9:00 - 10:30am
Venue Online via Zoom

Implications of Revenue Models and Technology for Content Moderation Strategies
Mr Yi Liu, Wharton School, University of Pennsylvania

Date 17.09.2021
Time 10:30 - 12:00pm
Venue Online via Zoom

Growing Influence
Mr. Zheng Gong, University of Toronto

Date 10.09.2021
Time 10:30 - 12:00pm
Venue Online via Zoom

An Essay on How Feeling Poor Heightens Consumers' Need to be Heard and Increases the Extremity of Attitude Expression on Financially Unrelated Issues
PhD Thesis Examination
Ms. Wooyun Yang, Department of Marketing, HKUST

Date 06.08.2021
Time 10:00 - 11:00am
Venue Online via Zoom

An Essay on Intergenerational Word of Mouth and its Impact on Product Perception
PhD Thesis Examination
Mr. Suhas VIJAYAKUMAR, Department of Marketing, HKUST

Date 16.07.2021
Time 10:00 - 11:00am
Venue Online via Zoom

All That Luxury is Not Luxurious: How Involving Artificial Intelligence Backfires in the Context of Luxury Goods
MPhil Thesis Examination
Ms. Xialing Chen, Department of Marketing, HKUST

Date 29.06.2021
Time 1:30 - 2:30pm
Venue Online via Zoom

Using Deep Learning and Eye Tracking to Optimize Package Design for the Elderly
MPhil Thesis Examination
Ms. Jingling Yu, Department of Marketing, HKUST

Date 29.06.2021
Time 3:00 - 4:00pm
Venue Online via Zoom

Two Essays on the Role of Information on Online Platforms
PhD Thesis Examination
Mr. Haosheng Fan

Date 15.06.2021
Time 3:00 - 4:00pm
Venue Online via Zoom

Conversational Dynamics: Discovering When Employee Language Matters
Prof Yang Li, Associate Professor of Marketing, Cheung Kong Graduate School of Business

Date 11.06.2021
Time 10:00 - 11:30am
Venue Online via Zoom

Do Driving Apps Promote Safe Driving? An Empirical Analysis Using Sensor Data
Prof Yitian (Sky) Liang, Associate Professor, Department of Marketing, School of Economics and Management, Tsinghua University

Date 21.05.2021
Time 10:00 - 11:30am
Venue Online via Zoom

Incentivizing Mass Creativity: An Empirical Study of the Online Publishing Market
Prof. Mengze Shi, Rotman School of Management, University of Toronto

Date 15.05.2021
Time 10:00 - 11:30am
Venue Online via Zoom

How Coupons Impact Children's Healthy Choices in a Developing Economy: An Immediate Boost, A Long-Term Deficit, and a Lesson on Message Design
Prof. Szu-chi Huang, Associate Professor of Marketing, Stanford University

Date 07.05.2021
Time 10:00 - 11:30am
Venue Online via Zoom

Transfer Learning for Targeted Promotions
Prof Artem Timoshenko, Assistant Professor of Marketing, Kellogg School of Management, Northwestern University

Date 16.04.2021
Time 10:00 - 11:30am
Venue Online via Zoom