Latest Seminars

Good Vibrations: Consumer Responses to Technology-Mediated Haptic Feedback
Prof Ana Valenzuela, Aaronson Department of Marketing and International Business Zicklin School of Business Baruch College, CUNY

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Date 10.11.2017
Time 10:30am - 12:00nn
Venue LSK4047, 4/F, Lee Shau Kee Business Building

The Sideline Effect: How Partitioning an Audience Facilitates Self-Presentation Objectives
Ms Francesca Valsesia, Marshall School of Business, University of Southern California

Cancelled

Date 03.11.2017
Time 10:30am - 12:00nn
Venue LSK4047, 4/F, Lee Shau Kee Business Building

Exploring the Role of Creative Engagement on Donation Behavior
Ms Lidan Xu, College of Business, University of Illinois at Urbana Champaign

Date 20.10.2017
Time 10:30am - 12:00nn
Venue LSK4047, 4/F, Lee Shau Kee Business Building

Social Acceptance and Word of Mouth: How the Motive to Belong leads to Divergent WOM with Strangers and Friends
Prof Zoey Chen, Assistant Professor of Marketing, University of Miami

Date 13.10.2017
Time 10:30am - 12:00nn
Venue LSK4047, 4/F, Lee Shau Kee Business Building

When Quitting Feels Like Giving Up: Self-Signaling in Retention Choice
Prof Ravi Dhar, George Rogers Clark Professor of Management and Marketing Director of the Center for Customer Insights, Yale School of Management; Professor of Psychology, Department of Psychology, Yale University

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Cancelled

Date 29.09.2017
Time 10:30am - 12:00nn
Venue LSK4047, 4/F, Lee Shau Kee Business Building

It’s Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment
Mr Freeman Wu, W.P. Carey School of Business, Arizona State University

Date 22.09.2017
Time 10:30am - 12:00nn
Venue LSK4047, 4/F, Lee Shau Kee Business Building

Novelty as Risk and Opportunity: Opposite Effects of Low Personal Control and Low Predictability on Novelty Seeking
Ms Bora Min, Marshall School of Business University of Southern California

Date 15.09.2017
Time 10:30am - 12:00nn
Venue LSK4047, 4/F