Wenbo WANG (王文博)
PhD New York
MA Peking University
Field/Natural experiments; empirical models; advertising;
sustainability; social media.
Song Yao, Wenbo Wang, and Yuxin Chen
Channel Search and Commercial Breaks,” Journal of Marketing Research,
forthcoming (authorship in reverse alphabetical order).
- Winner of Early Career Award, Research Grants Council, 2013
Wenbo Wang, Aradhna Krishna, and Brent McFerran (2017), “Turning
Off the Lights: Consumers’ Environmental Efforts Depend on Visible Efforts of
Firms,” Journal of Marketing Research, forthcoming.
Stephan Seiler, Song Yao, and Wenbo Wang (2017), “Does
Online Word-of-Mouth Increase Demand? (and How?) Evidence from a Natural
Experiment,” Marketing Science, forthcoming.
Wenbo Wang, Hean Tat Keh, and Lisa E. Bolton (2010), “Lay
Theories of Medicine and a Healthy Lifestyle,” Journal of Consumer
Research, 37(June), 80-97.