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Wenbo WANG (王文博)
Assistant Professor
Email: wenbowang@ust.hk

 

PhD  New York University

MA   Peking University

BA   Peking University

[ CV ]

 


 

RESEARCH INTERESTS: 

Field/Natural experiments; empirical models; advertising; sustainability; social media.

PUBLICATIONS: 

Song Yao, Wenbo Wang, and Yuxin Chen (2017), “TV Channel Search and Commercial Breaks,” Journal of Marketing Research, forthcoming (authorship in reverse alphabetical order).
- Winner of Early Career Award, Research Grants Council, 2013

Wenbo Wang, Aradhna Krishna, and Brent McFerran (2017), “Turning Off the Lights: Consumers’ Environmental Efforts Depend on Visible Efforts of Firms,” Journal of Marketing Research, forthcoming.

Stephan Seiler, Song Yao, and Wenbo Wang (2017), “Does Online Word-of-Mouth Increase Demand? (and How?) Evidence from a Natural Experiment,” Marketing Science, forthcoming.

Wenbo Wang, Hean Tat Keh, and Lisa E. Bolton (2010), “Lay Theories of Medicine and a Healthy Lifestyle,” Journal of Consumer Research, 37(June), 80-97.