Jeongwen CHIANG Adjunct Professor Email: jwchiang@ckgsb.edu.cn PhD University of Minnesota, Economics MA Rutgers University, Economics BA National Taiwan University, Economics [ CV ]

PROFESSIONAL EXPERIENCE:

• Professor, Cheung Kong Graduate School of Business, Beijing (2005 - present)
• Professor, National University of Singapore (2000 - 06)
• Professor, Hong Kong University of Science Technology (2000 - 02)
• Associate Professor, Hong Kong University of Science and Technology (1997 - 00)
• Visiting Assistant Professor, Hong Kong University of Science and Technology (1996 - 97)
• Assistant Professor, Washington University in St. Louis (1992 - 97)
• Assistant Professor, University of Rochester (1987 - 92)

RESEARCH INTERESTS:

Consumer choice theory; effects of sales promotions; measurement of customer  satisfaction; database marketing; new product/service development; market research; competition in telecommunication industry; quantitative/statistical methods.

PUBLICATIONS:

“Price Competition with reduced consumer switching costs: The case of "Wireless Number Portability" in the Cellular Phone Industry,”  Management Science, 2006, Vol 52(1), pp. 27-38 (co-authored with Mengze Shi and Byong Duk Rhee).

"Product Innovation Strategies for Established Market Pioneers and Later Entrants," Strategy Management Journal,  2002, Vol 23, Issue 9, pp 855-866 (co-authroed with W. T. Robinson).

"Promotions and Pattern of Grocery Shopping Time," Journal of Applied Statistics, 2001, Vol. 28, pp. 801-819 (co-authored with C.F. Chung and E.T. Cremers).

"The Decomposition of Promotional Response: An Empirical Generalization," Marketing Science, 1999 (co-authored with D. Bell and V. Padmanabhan).

"Heterogeneity and Bayesian Methods in Choice Modeling" Marketing Letters, 1999 (co-authored with M. Wedel, W. Kamakura, N. Arora, A. Bemmaor, T. Elrod, R. Johnson, P. Lenk, S. Neslin, C. Poulsen).

"Markov Chain Monte Carlo and Models of Consideration Set and Parameter Heterogeneity," Journal of Econometrics, 1999 (co-authored with S. Chib and C. Narasimhan).

"Perspective On Multiple-Category Choice," Marketing Letters, 1997 (co-authored with Gary Russell and others).

"A Cross-Category Analysis of-Space Allocation, Product Variety and Retail Margins," Marketing Letters, 1997 (co-authored with R. Wilcox).

"Are Sutton's Predictions Robust?: Empirical Insights Into Advertising, R&D, and Concentration," Journal of Industrial Economics, 1996 (co-authored with W.T. Robinson).

"Competing Coupon Promotions and Category Sales," Marketing Science, 1995.

"Discrete/Continuous Models of Consumer Demand With Binding Non-Negativity Constraints," Journal of Econometrics, 1992 (co-authored with L.F. Lee).

"A Simultaneous Approach to the Whether, What and How Much to Buy Questions," Marketing Science, 1991.

"Consumer Choice Models with Corner Solutions," Proceedings: ASA Business and Statistics Special Session, 1990.

"Transportation Costs in International Trade Theory: A Comparison with the Analysis of Nontraded Goods - A Note," Quarterly Journal of Economics, 1983 (co-authored with C.C. Mai).

BOOK:

Strategic Asian Marketing: An Essential Guide for Managers, Singapore: Prentice-Hall, 2004 (co-authored with Hean Tat Keh).

WORKING PAPERS:

“The Role of Consumers’ Technology Readiness in Technology Acceptance: A Three-Year Study of Internet Adoption and Usage,” Journal of Marketing, 2nd round (with Shun Yin Lam and A. Parasuraman)

"How Coupon Use Affects the Channel: A Within and Transcategory Model of Shopper Behavior," Marketing Science, under revision (with D. R. Bel).

WORK IN PROGRESS:

“Retail Efficienct of a Grocery Store Chain: A stochastic Frontier Analysis,” (with H. T. Heh and B. S. Tan).

"Bonus Pack or Price-Off: Does it Matter?" with K. Helsen.

"Multi-Category Choice: Future Research Direction".

"Promotion Intensity and Consumer Price Sensitivity," (with Z. Zhang).

"Purchase Timing, Brand Selection, and Marketing Promotions: A Proportional Hazard Model With Competing Risks," (with C.F. Chung).

"The Generalized IIA Property in a GEV Choice Model," (with S. Chun).

"Market Share Inferences Using Multinomial Logit Models," (with E. T. Cremers).

"Multi-attribute Demand and Cost Estimation in an Oligopoly," (with D. Horsky and P. Nelson).

"Store Traffic and Cross-Selling - Does the Loss Leader Strategy Work?" (with Andre Bonfrer and Paddy Padmanabhan).

"Customer Retention -- Switching Intention and the Reservation Price of Willingness-to-Stay".

"Markov Chain Monte Carlo and Models of Coupon Redemption, Demand, and Price Discrimination".

"Externalities with Differentiated Products: The Case of the Cellular Phone Industry in Hong Kong," with B. Rhee).

International Journal of Research in Marketing (consulting editor), International Journal of Research in Marketing (editorial board), International Journal of Marketing Education (editorial board), Quarterly Journal of Economics, Journal of Econometrics, Journal of Applied Econometrics, Journal of Business and Economic Statistics, Management Science, Journal of Marketing Research, Marketing Science, Journal of Business, International Journal of Research in Marketing, International Journal of Industrial Organization, Social Sciences and Humanities Research Council of Canada, National Science Foundation, Journal of the American Statistical Association, Hong Kong Research Grant Council.