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Liang GUO

Associate Professor
Email: mkguo@ust.hk

PhD University of California at Berkeley, Marketing
BA   Peking University, Economics
[ Home Page ] [ CV ]



  • Assistant Professor, The Hong Kong University of Science & Technology (2004 - 10)


Economics of psychology; marketing strategy; industrial organization; applied economics.


Guo, Liang, “Inequity Aversion and Fair Selling,” conditionally accepted at Journal of Marketing Research.

Guo, Liang, T. Li, and H. Zhang, “Strategic Information Sharing in Competing Channels,” forthcoming at Production and Operations Management.

Guo, Liang, “Digital Content Provision and Optimal Copyright Protection,” forthcoming at Management Science.

Guo, Liang and Ganesh Iyer (2013), “Multilateral Bargaining and Downstream Competition,” Marketing Science, 32 (3), 411-430.

Guo, Liang and J. Zhang (2012), “Consumer Deliberation and Product Line Design,” Marketing Science, 31 (6), 995-1007.  

Guo, Liang (2010), "Capturing Consumption Flexibility in Assortment Choice from Scanner Panel Data," Management Science, 56(10), 1815-1832.

Guo, Liang and Ganesh Iyer (2010) "Information Acquisition and Sharing in a Vertical Relationship,” Marketing Science, 2010, 29 (3), 483-506. 

Guo, Liang (2009), “Service Cancellation and Competitive Refund Policy,” Marketing Science, 28 (5), 901-917.

Guo, Liang (2009), Quality Disclosure Formats in a Distribution Channel,” Management Science, 55 (9), 1513-1526.

Guo, Liang and Ying Zhao (2009), Voluntary Quality Disclosure and Market Interaction,” Marketing Science, 28 (3), 488-501.

Guo, Liang (2009),The Benefits of Downstream Information Acquisition,” Marketing Science, 28 (3), 457-471.

Guo, Liang and J. Miguel Villas-Boas (2007), Consumer Stockpiling and Price Competition in Differentiated Markets,” Journal of Economics and Management Strategy, 2007, 16 (4), 827-858.

Guo, Liang (2006), Removing the Boundary between Structural and Reduced-Form Models,” Marketing Science, 25 (6), 629-632.

Guo, Liang (2006), Consumption Flexibility, Product Configuration, and Market Competition,” Marketing Science, 25 (2), 116-130. [Lead Article]


Management Science (Associate Editor), Quantitative Marketing and Economics (Associate Editor), Marketing Science (Editorial Board), International Journal of Research in Marketing (Editorial Board).