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Kristiaan HELSEN
Associate Professor
Email:mkhel@ust.hk

PhD University of Pennsylvania, Marketing
MBA Cornell University
Licentiaat University of Antwerp, Quantitative Economics

[ CV ]


PROFESSIONAL EXPERIENCE:

  • Assistant Professor, University of Chicago (1990 - 95)


RESEARCH INTERESTS:

Competitive marketing; hazard rate modelling; international marketing; new products modelling, product harm crises, empirical modeling.


SELECTED PUBLICATIONS:

Consumer Learning in a Turbulent Market Environment: Modeling Consumer Choice Dynamics in the Wake of Product Harm Crisis,” Journal of Marketing Research, 2011, April, 255-267 (co-authored with Yi Zhao and Ying Zhao).

"Toward an Understanding of Price Wars: Their Nature and How They Erupt," International Journal of Research in Marketing, 2001, Vol. 18 (June) 83-98 (co-authored with Oliver P. Heil).

"Understanding Price Effects for New Nondurables: How Price Responsiveness Varies Across Depth-of-Repeat Classes and Types of Consumers," European Journal of Operations Research, 1994, 76, 359-374 (co-authored with David C. Schmittlein).

"A New Approach to Country Segmentation Using Multinational Diffusion Patterns," Journal of Marketing, 1993, 57 (October), 60-71 (co-authored with Kamel Jedidi and Wayne S. DeSarbo).

"Analyzing Duration Times in Marketing: Evidence for the Effectiveness of Hazard Rate Models," Marketing Science, 1993, 12 (Fall), 395-414 (co-authored with David C. Schmittlein).

"How Does a Product Market's Typical Price-Promotion Pattern Affect the Timing of Households' Purchases?  An Empirical Study Using UPC Scanner Data," Journal of Retailing, 1992, 68 (Fall), 316-338 (co-authored with David C. Schmittlein).

"Some Characterizations on Purchase Acceleration under Uncertainty," Marketing Letters, 1992, 3, 5-16 (co-authored with David C. Schmittlein).

"A Computational Study of Replicated Clustering with an Application to Market Segmentation," Decision Sciences, 1991, 22, Nov/Dec, 1124-1141 (co-authored with Paul E. Green).

"Cross-Validation Assessment of Alternatives to Individual-Level Conjoint Analysis: A Case Study," Journal of Marketing Research, 1989, 26 (August), 346-50 (co-authored with Paul E. Green).

"Competitive Reactions to Market Entry: Explaining Interfirm Differences," Journal of Marketing Research, 1989, 26 (February), 44-55 (co-authored with Hubert Gatignon and Erin Anderson).

"Conjoint Internal Validity under Alternative Profile-Presentations," Journal of Consumer Research, 1988, 15 (December), 392-7 (co-authored with Paul E. Green, and Bruce S. Shandler).


BOOK:

Global Marketing Management, 2004, New York, NY: John Wiley (3rd edition) (co-authored with Masaaki Kotabe).


REVIEWING FOR:

International Journal of Research in Marketing (editorial board).