Hao, Shen and Jaideep
Sengupta (2014), "The
Crossmodal Effect of Attention on Preferences: Facilitation vs.
Impairment," Journal of Consumer Research, 40
Yan, Dengfeng, Jaideep
Sengupta, and Robert S. Wyer (2014), "Package
Size and Perceived Quality: The Intervening Role of Unit Price
Perceptions", Journal of Consumer Psychology, 24 (1),
Vohs, Kathleen, Jaideep
Sengupta and Darren Dahl (2014), "The Price Had Better Be Right:
Women’s Reactions to Sexual Stimuli Vary with Market Factors,"
Psychological Science, 25 (1), 278-283.
Chan, Elaine and Jaideep Sengupta, (2013) “Observing Flattery: A
Social Comparison Perspective,” Journal of Consumer
Research, 40 (4) 740-758.
Chan, Elaine, Jaideep Sengupta and Anirban Mukhopadhyay
(2013), “The Antecedents of Anticipatory Purchase:
Reconciling the Two Routes to Optimism,” Journal of Consumer Psychology,
23 (1), 90-105.
Yan, Dengfeng and Jaideep Sengupta (2013), “The
Influence of Base Rate and Case Information on Health Risk
Perceptions: A Unified Model of Self-Positivity and
Self-Negativity,” Journal of Consumer Research, 39 (5),
White, Katherine, Jennifer Argo and
Jaideep Sengupta (2012), “Associative
vs. Dissociative Responses to Social Identity Threat: The Role
of Self-Construal,” Journal of Consumer Research,
39 (4), 704-719.
Hao, Shen and Jaideep Sengupta (2012),
Can't Grab it, it Won't Grab You: The Effect of Restricting the
Dominant Hand on Target Evaluations,” Journal of
Experimental Social Psychology, 48 (2), 525-529.
Yan, Dengfeng and Jaideep Sengupta (2011), “Effects
of Construal Level on the Price-Quality Relationship,”
Journal of Consumer Research, 38 (2), 376-389.
Chan, Elaine and Jaideep Sengupta
Flattery Actually Works: A Dual Attitudes Perspective,”
Journal of Marketing Research, 47 (February), 122-133.
Dahl, Darren, Jaideep Sengupta, and Kathleen Vohs (2009), “Sex
in Advertising: Gender Differences and the Role of Relationship
Commitment,” Journal of Consumer Research, 36 (2),
Mukhopadhyay, Anirban, Jaideep Sengupta,
and Suresh Ramanthan (2008), “Recalling
Past Temptations: An Information-Processing Perspective on the
Dynamics of Self-Control,” Journal of Consumer Research,
35 (4), 586-599.
Sengupta, Jaideep and Darren W. Dahl
Reactions to Gratuitous Sex Appeals in Advertising,”
Journal of Consumer Psychology, 18 (1), 62-78.
Sengupta, Jaideep and Rongrong Zhou (2006), “Understanding
Impulsives’ Choice Behaviors: The Motivational Influences of
Regulatory Focus," Journal of Marketing Research,
24 (May), 297- 308
Johar, Gita V., Jaideep Sengupta, and Jennifer Aaker (2005), “Two
Roads to Updating Brand Personality Impressions: Trait versus
Evaluative Inferencing,”Journal of Marketing Research,
Goodstein, Ronald C., Deborah A. Cours,
Brian K. Jorgensen, and Jaideep Sengupta (2005), “The Positive
Effect of Negative Advertising: It's a Matter of Time," in
Applying Social Cognition to Consumer-Focused Strategy, F.
Kardes, P. Herr, and J. Nantel, eds., Mahwah, NJ: LEA, 319- 330.
Sengupta, Jaideep and Gavan J. Fitzsimons (2004), “The
Effects of Analyzing Reasons on the Stability of Brand Attitudes,”
Journal of Consumer Research, 31 (December), 705-711.
Gorn, Gerald J., Amitava Chattopadhyay, Jaideep Sengupta, and
Shashank Tripathi (2004), “Download
Times on the Internet: Does Being Relaxed Make Time go Faster?”,
Journal of Marketing Research, 41 (May), 215-225.
Johar, Gita V. and Jaideep Sengupta (2002), “The
Effects of Dissimulation on the Accessibility and Predictive
Power of Weakly Held Attitudes,” Social Cognition,
20 (4), 257-294.
Sengupta, Jaideep and Gerald J. Gorn (2002), “Absence
Makes the Mind Grow Sharper: The Effect of Element Omission on
Subsequent Recall,” Journal of Marketing Research,
39 (May), 186-201.
Sengupta, Jaideep and Gita V. Johar
of Inconsistent Information on the Predictive Value of Product
Attitudes: Towards A Resolution of Opposing Perspectives,”
Journal of Consumer Research, 29 (June), 39-56.
Sengupta, Jaideep, Darren W. Dahl, and Gerald J. Gorn (2002), “Misrepresentation
in the Consumer Context,” Journal of Consumer Psychology,
12 (2), 69-79 (lead article).
Sengupta, Jaideep and Gita V. Johar (2001), “Contingent
Effects of Anxiety on Message Elaboration and Persuasion,”
Personality and Social Psychology Bulletin, 27 (2),
139-150 (lead article).
Sengupta, Jaideep and Gavan Fitzsimons (2000), “Disruption
Vs. Reinforcement: The Effects of Analyzing Reasons for Brand
Preferences,” Journal of Marketing Research,
37 (3), 318-330.
Aaker, Jennifer and Jaideep Sengupta (2000), “Additivity
versus Attenuation: The Role of Culture in the Resolution of
Information Incongruity,” Journal of Consumer Psychology,
9 (2), 67-82 (lead article).
Sengupta, Jaideep, Ronald C. Goodstein, and David S. Boninger
Cues Are Not Created Equal: Obtaining Attitude Persistence under
Low Involvement Conditions,” Journal of Consumer
Research, Vol. 4 (March), 351-361.
“What’s the Point of Temptation If You Don’t Give
In? The Positive Impact of Vices on Consumer Vitality,” (with Fangyuan Chen).