“Sex in Advertising: Gender Differences and the Role of
Relationship Commitment,” Journal of Consumer Research,
conditionally accepted (co-authored with Darren Dahl and Kathleen
Vohs).
“Insincere Flattery Actually Works: A Dual Attitudes Perspective,”
Journal of Marketing Research, forthcoming
(co-authored with Elaine Chan).
“Recalling Past Temptations: An Information-Processing
Perspective on the Dynamics of Self-Control,” Journal of
Consumer Research, forthcoming (co-authored with Anirban Mukhopadhyay and Suresh Ramanthan).
“Gender-Related Reactions to Gratuitous Sex Appeals in
Advertising,” Journal of Consumer Psychology, 2008,
18 (1), 62-78
(co-authored with Darren W. Dahl).
“Understanding Impulsives’ Choice Behaviors: The Motivational
Influences of Regulatory Focus," Journal of Marketing Research,
2007, 24(May), 297-308 (co-authored with Rongrong Zhou).
"Two Roads to Updating Brand Personality Impressions: Trait versus
Evaluative Inferencing," Journal of Marketing
Research, 2005, 42 (November), 458-469 (co-authored with Gita Johar and Jennifer Aaker).
"The Effects of Analyzing Reasons on
the Stability of Brand Attitudes," Journal of Consumer
Research, 2004, 31 (December), 705-711(co-authored with Gavan
J. Fitzsimons).
"Waiting for the Web: How Screen Color Affects Time Perception", Journal of Marketing Research,
2004, 41 (May), 215-225 (co-authored with Gerald J. Gorn, Amitava Chattopadhyay and Shashank
Tripathi).
"Absence Makes the Mind Grow Sharper:
The Effect of Element Omission on Subsequent Recall," Journal
of Marketing Research, 2002, 39 (May), 186-201 (co-authored
with Gerald J. Gorn).
"Effects of Inconsistent Information on the Predictive Value
of Product Attitudes: Towards A Resolution of Opposing Perspectives,"
Journal of Consumer Research, 2002, 29 (June), 39-56 (co-authored
with Gita V. Johar).
"Misrepresentation in the Consumer Context," Journal
of Consumer Psychology, 2002, 12 (2), 69-79 (co-authored with
Darren W. Dahl and Gerald J. Gorn).
"Contingent Effects of Anxiety on Message Elaboration and
Persuasion," Personality and Social Psychology Bulletin,
2001, 27 (2), 139-150 (co-authored with Gita V. Johar).
"Disruption Vs. Reinforcement: The Effects of Analyzing
Reasons for Brand Preferences," Journal of Marketing Research,
2000, 37 (3), 318-330 (co-authored with Gavan Fitzsimons).
"Additivity versus Attenuation: The Role of Culture in the
Resolution of Information Incongruity," Journal of Consumer
Psychology, 2000, 9 (2), 67-82 (co-authored with Jennifer
Aaker).
"All Cues Are Not Created Equal: Obtaining Attitude Persistence
under Low Involvement Conditions," Journal of Consumer
Research, 1997, Vol. 4 (March), 351-361 (co-authored with
Ronald C. Goodstein and David S. Boninger).
"Gender-Related Reactions To Inappropriate
Sex Appeals In Advertising", Association for Consumer Research
Annual Conference, Memphis, TN, 2007 (co-authored Darren Dahl).
“Inoculations of Self-Control: Switching vs.
Reinforcement Effects of Past Behavior,” Association for Consumer
Research Annual Conference, Orlando, Florida, 2006 (co-authored
with Anirban Mukhopadhyay and Suresh Ramanthan).
“Two Roads to Updating Brand Personality
Impressions,” Association for Consumer Research Conference, San
Antonio, Texas, 2005 (co-authored with Gita V. Johar and Jennifer
Aaker).
“The Mediating Role of Regulatory Focus in
Impulsive Eating,” Association for Consumer Research Conference,
San Antonio, Texas, 2005 (co-authored with Rongrong Zhou).
"The Formation and Malleability of
Brand Personality Inferences," Society for Consumer
Psychology Conference, New Orleans, 2003 (co-authored with Gita V.
Johar and Jennifer Aaker).
"Misrepresentation in the Consumer
Context," presented at the Association for Consumer Research
Conference, Austin, Texas, 2001 (co-authored with Darren W. Dahl
and Gerald J. Gorn.
"Effects of Inconsistent Information on Attitude
Strength: Strengthening or Weakening?" Association for Consumer
Research Conference, Salt Lake City, UT, 2000 (co-authored with
Gita V. Johar).
"I Am Too Worried To Think Straight: The Effects
of State Anxiety and Topic Relatedness on Message Elaboration,"
Society for Consumer Psychology Conference, Austin, TX, 1998 (co-authored
with Gita V. Johar).
“Training Consumers to Detect Unfair Tactics: Some Ironic
Consequences,” (with Peter Darke).
“I Might Be Able to Wear This Some Day: The Case of Unrealistic
Optimism,” (with Elaine Chan and Anirban Mukhopadhyay).
“What
Next? The Consequences of Optimistic Purchasing,” (with Elaine
Chan and Anirban Mukhopadhyay).
“The Bearer of Bad News: Opposing Effects of Negative
Information on Attitude Strength,” (with Gita Johar and Matthias
Birk).
“Managerial Beliefs and Ethical Decision-Making,” (with Gita
Johar and Anirban Mukhopadhyay).
