Rod DUCLOS Assistant Professor Email: rod.duclos@ust.hk PhD       University of North Carolina at Chapel Hill MBA      Bellarmine University BS         Institut Supérieur du Commerce [ CV ]

RESEARCH INTERESTS: 

Consumer psychology as it relates to consumer welfare, e.g., preference formation and evolution over time; impulsivity, self-regulation, and decision making; prosocial behavior.

WORK IN PROGRESS: 

"Preference Exploration and Learning: The Role of Intensiveness and Extensiveness of Experience," by Steve Hoeffler, Dan Ariely, Pat West, and Rod Duclos. Currently being revised for resubmission at the Journal of Consumer Psychology.  

"Making Sense of Numbers: Effects of Alphanumeric Brands on Consumer Inference," by Dengfeng Yan and Rod Duclos. Currently being revised for resubmission at the International Journal of Research in Marketing.  

"Effects of Social Exclusion on Financial Risk-Taking," by Rod Duclos, Echo Wen Wan, and Yuwei Jiang. Currently being revised for resubmission at the Journal for Consumer Research.  

"Charitable Giving: How Ego-Threats Impact Donations of Time and Money,” by Rod Duclos, Jim Bettman, Paul Bloom, and Gal Zauberman. Currently being revised for resubmission at the Journal for Consumer Research.